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The Science of Webinars
Engineering Amazing Virtual Presentations.




         Dan Zarrella
         Social Media Scientist
#WebinarSci
http://bit.ly/webinarsci
The Science of Webinars
There are no small parts,
only small actors.

-Konstantin Stanislavsky
The Science of Webinars
Takeaway:
The webinar experience
begins at promotion.
Virtual vs Reality
Boredom
Distractions
Takeaway:
Be animated. Pace, gesture,
and speak dramatically.
The Science of Webinars
Sharing
Novelty
Relevance
Frame everything you say and show in
terms of your audience’s point of view
and needs.
-Laura Fitton
News
The Presenter
Takeaway:
Make your
audience like you.
People There
Reputation
Make this worth it for the audience.
They talk when they see that the
results of such conversation will
benefit them.
-Chris Brogan
People Not There


               Ed Yourdon
Pithiness
Takeaway:
Make sure your soundbites
make sense out of context.
Utility
Note Taking
Negativity
Trying to Focus
I think that the BEST presentations
actually are so engrossing that people
forget to Twitter while the presentation
is happening.
-Nancy Duarte
Humor
The #FBSCi
Webinar
The Science of Webinars
The Science of Webinars
The Science of Webinars
The Science of Webinars
The Science of Webinars
Presentation
Design
One Thought Per Slide
No Bullets
8 Point
       10 Point
       12 Point
      14 Point
      16 Point
      18 Point
     20 Point
     22 Point
     24 Point
    26 Point
    28 Point
The 30 Point Rule
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE


         No Noise
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
NOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISENOISE
Strong Imagery
Key Findings
Takeaways
Expectations
Novelty
Takeaway:
Say something your
audience has never heard.
Compliance
Ask them to do so. “If you see
something you like, feel free tweet
about it. I’d love the feedback and
discussion.”
-Brett Tabke
Ingratiation
Evangelism
Takeaway:
Use us-vs.-them
Pauses
Takeaway:
Give your audience
time to Tweet
Using SlideShare
The Science of Webinars
Takeaway:
Longer decks do better
on slideshare.
Calls to Action
The Science of Webinars
Thank you!
The Science of Webinars

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