Submit Search
Upload
The Science of Social Media DREAMFORCE session
•
4 likes
•
3,652 views
HubSpot
Follow
HubSpot.com/freeunicorns
Read less
Read more
Business
Technology
Report
Share
Report
Share
1 of 63
Download now
Download to read offline
Recommended
The Science of Social Media
The Science of Social Media
HubSpot
Наука вирального постинга в Twitter и Facebook
Наука вирального постинга в Twitter и Facebook
Andrei Kamarouski
Online Privacy - Not So Private
Online Privacy - Not So Private
imdbexpert
DrKPI-WOM-viral-marketing-checklist
DrKPI-WOM-viral-marketing-checklist
DrKPI
How to be Dope on Social Media 2017
How to be Dope on Social Media 2017
William Jackson
Crafting a successful social media strategy!
Crafting a successful social media strategy!
outskirtspress
Engaging Digital Media and Creative Content
Engaging Digital Media and Creative Content
Alex Garrido
B meller walsh-college-capturing from the platformfv030713
B meller walsh-college-capturing from the platformfv030713
Brenda Meller
Recommended
The Science of Social Media
The Science of Social Media
HubSpot
Наука вирального постинга в Twitter и Facebook
Наука вирального постинга в Twitter и Facebook
Andrei Kamarouski
Online Privacy - Not So Private
Online Privacy - Not So Private
imdbexpert
DrKPI-WOM-viral-marketing-checklist
DrKPI-WOM-viral-marketing-checklist
DrKPI
How to be Dope on Social Media 2017
How to be Dope on Social Media 2017
William Jackson
Crafting a successful social media strategy!
Crafting a successful social media strategy!
outskirtspress
Engaging Digital Media and Creative Content
Engaging Digital Media and Creative Content
Alex Garrido
B meller walsh-college-capturing from the platformfv030713
B meller walsh-college-capturing from the platformfv030713
Brenda Meller
Smc amsterdam sxsw_influencers
Smc amsterdam sxsw_influencers
Kirsten Jassies justK
The Element Book Review for JJL
The Element Book Review for JJL
Angela Maiers
Being Viral - Creating the Right Conditions to Make it Happen
Being Viral - Creating the Right Conditions to Make it Happen
Alex Garrido
Using social media for research: how social media is more than just 'what you...
Using social media for research: how social media is more than just 'what you...
David Scott
Social Media - The Revolution
Social Media - The Revolution
Sage Lewis
Sm book review
Sm book review
erinbagwell18
Slideshare right here right now
Slideshare right here right now
Lisa Fields
Social media for travel
Social media for travel
Responsible Travel
#UMDSocial Keynote
#UMDSocial Keynote
Zimri Diaz
Science Of Social Media 2011
Science Of Social Media 2011
John Kolencik
The science of_social_media_2011
The science of_social_media_2011
THANHS BRANDING & MANAGEMENT COMPANY
What Do I Say? Content Ideas for Social Media - mStoner Webinar
What Do I Say? Content Ideas for Social Media - mStoner Webinar
Susan T. Evans
Mission-Oriented Social Media
Mission-Oriented Social Media
LiveWorkPlay
25 Words Of Social Media Wisdom Project
25 Words Of Social Media Wisdom Project
Liz Strauss
Kelsey Libert Outreach and Relationship Building
Kelsey Libert Outreach and Relationship Building
Fractl - Content Marketing Agency
Me!me!me!
Me!me!me!
pembygrl
The Science of Social Media
The Science of Social Media
O'Reilly Media
Scienceofsocialmedia
Scienceofsocialmedia
ibrand mk
Social Media Targeting
Social Media Targeting
Aliza Sherman
Strawberry Frog Cannes Workshop 2011
Strawberry Frog Cannes Workshop 2011
Heather LeFevre
12 Habits Of Successful Social Media Pros
12 Habits Of Successful Social Media Pros
Abhishek Shah
Craigs List Boot Camp Presentation
Craigs List Boot Camp Presentation
Beth Kanter
More Related Content
What's hot
Smc amsterdam sxsw_influencers
Smc amsterdam sxsw_influencers
Kirsten Jassies justK
The Element Book Review for JJL
The Element Book Review for JJL
Angela Maiers
Being Viral - Creating the Right Conditions to Make it Happen
Being Viral - Creating the Right Conditions to Make it Happen
Alex Garrido
Using social media for research: how social media is more than just 'what you...
Using social media for research: how social media is more than just 'what you...
David Scott
Social Media - The Revolution
Social Media - The Revolution
Sage Lewis
Sm book review
Sm book review
erinbagwell18
Slideshare right here right now
Slideshare right here right now
Lisa Fields
Social media for travel
Social media for travel
Responsible Travel
#UMDSocial Keynote
#UMDSocial Keynote
Zimri Diaz
What's hot
(9)
Smc amsterdam sxsw_influencers
Smc amsterdam sxsw_influencers
The Element Book Review for JJL
The Element Book Review for JJL
Being Viral - Creating the Right Conditions to Make it Happen
Being Viral - Creating the Right Conditions to Make it Happen
Using social media for research: how social media is more than just 'what you...
Using social media for research: how social media is more than just 'what you...
Social Media - The Revolution
Social Media - The Revolution
Sm book review
Sm book review
Slideshare right here right now
Slideshare right here right now
Social media for travel
Social media for travel
#UMDSocial Keynote
#UMDSocial Keynote
Similar to The Science of Social Media DREAMFORCE session
Science Of Social Media 2011
Science Of Social Media 2011
John Kolencik
The science of_social_media_2011
The science of_social_media_2011
THANHS BRANDING & MANAGEMENT COMPANY
What Do I Say? Content Ideas for Social Media - mStoner Webinar
What Do I Say? Content Ideas for Social Media - mStoner Webinar
Susan T. Evans
Mission-Oriented Social Media
Mission-Oriented Social Media
LiveWorkPlay
25 Words Of Social Media Wisdom Project
25 Words Of Social Media Wisdom Project
Liz Strauss
Kelsey Libert Outreach and Relationship Building
Kelsey Libert Outreach and Relationship Building
Fractl - Content Marketing Agency
Me!me!me!
Me!me!me!
pembygrl
The Science of Social Media
The Science of Social Media
O'Reilly Media
Scienceofsocialmedia
Scienceofsocialmedia
ibrand mk
Social Media Targeting
Social Media Targeting
Aliza Sherman
Strawberry Frog Cannes Workshop 2011
Strawberry Frog Cannes Workshop 2011
Heather LeFevre
12 Habits Of Successful Social Media Pros
12 Habits Of Successful Social Media Pros
Abhishek Shah
Craigs List Boot Camp Presentation
Craigs List Boot Camp Presentation
Beth Kanter
Socially Diverse #SocDiv #prsa_ic
Socially Diverse #SocDiv #prsa_ic
James S. Walker
Being smartwithsocialmedia
Being smartwithsocialmedia
Robin Miller
The Art of Conversation - presented by Pat Law from GOODSTUPH
The Art of Conversation - presented by Pat Law from GOODSTUPH
Squad_Digital
Messages Matter: Share Stories. Build Communities
Messages Matter: Share Stories. Build Communities
Social Media for Nonprofits
The Science of Blogging
The Science of Blogging
HubSpot
The science of_blogging_webinar_slides_from_hub_spot
The science of_blogging_webinar_slides_from_hub_spot
RED Brand Media
Tips to create a rave with social media marketing world wide
Tips to create a rave with social media marketing world wide
Black Box Social Media
Similar to The Science of Social Media DREAMFORCE session
(20)
Science Of Social Media 2011
Science Of Social Media 2011
The science of_social_media_2011
The science of_social_media_2011
What Do I Say? Content Ideas for Social Media - mStoner Webinar
What Do I Say? Content Ideas for Social Media - mStoner Webinar
Mission-Oriented Social Media
Mission-Oriented Social Media
25 Words Of Social Media Wisdom Project
25 Words Of Social Media Wisdom Project
Kelsey Libert Outreach and Relationship Building
Kelsey Libert Outreach and Relationship Building
Me!me!me!
Me!me!me!
The Science of Social Media
The Science of Social Media
Scienceofsocialmedia
Scienceofsocialmedia
Social Media Targeting
Social Media Targeting
Strawberry Frog Cannes Workshop 2011
Strawberry Frog Cannes Workshop 2011
12 Habits Of Successful Social Media Pros
12 Habits Of Successful Social Media Pros
Craigs List Boot Camp Presentation
Craigs List Boot Camp Presentation
Socially Diverse #SocDiv #prsa_ic
Socially Diverse #SocDiv #prsa_ic
Being smartwithsocialmedia
Being smartwithsocialmedia
The Art of Conversation - presented by Pat Law from GOODSTUPH
The Art of Conversation - presented by Pat Law from GOODSTUPH
Messages Matter: Share Stories. Build Communities
Messages Matter: Share Stories. Build Communities
The Science of Blogging
The Science of Blogging
The science of_blogging_webinar_slides_from_hub_spot
The science of_blogging_webinar_slides_from_hub_spot
Tips to create a rave with social media marketing world wide
Tips to create a rave with social media marketing world wide
More from HubSpot
Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
HubSpot
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
HubSpot
The Hard Truth About Marketing
The Hard Truth About Marketing
HubSpot
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
HubSpot
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
HubSpot
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
HubSpot
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
HubSpot
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
HubSpot
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
HubSpot
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
HubSpot
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
HubSpot
What is Inbound Recruiting?
What is Inbound Recruiting?
HubSpot
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
HubSpot
25 Discovery Call Questions
25 Discovery Call Questions
HubSpot
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
HubSpot
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
HubSpot
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
HubSpot
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
HubSpot
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
HubSpot
More from HubSpot
(20)
Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
The Hard Truth About Marketing
The Hard Truth About Marketing
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
What is Inbound Recruiting?
What is Inbound Recruiting?
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
25 Discovery Call Questions
25 Discovery Call Questions
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Recently uploaded
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
Khaled Al Awadi
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
ictsugar
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
HajeJanKamps
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
Jos Voskuil
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
ashishs7044
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
delhimodelshub1
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
callgirls2057
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
Data Analytics Company - 47Billion Inc.
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
Rbc Rbcua
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
lizamodels9
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
ashishs7044
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
KeppelCorporation
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
ictsugar
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
dollysharma2066
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
lizamodels9
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
lizamodels9
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
callgirls2057
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
ashishs7044
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
ashishs7044
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
Mintel Group
Recently uploaded
(20)
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
8447779800, Low rate Call girls in Uttam Nagar Delhi NCR
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
The Science of Social Media DREAMFORCE session
1.
The Science of Social
Media Dan Zarrella Social Media Scientist
2.
#SMSCI
3.
4.
5.
Memetics
6.
Myth: Ideas spread
because they’re good.
7.
8.
9.
10.
11.
12.
Myth: “Engaging in
the Conversation” is the most important thing on social media.
13.
14.
15.
16.
17.
18.
Takeaway: “Engaging in
the Conversation” doesn’t work. Publishing interesting content does.
19.
20.
Myth: Don’t call
yourself a guru.
21.
22.
Takeaway: Identify yourself authoritatively.
23.
24.
25.
Takeaway: Stop talking
about yourself.
26.
27.
28.
29.
30.
Takeaway: Influencers exist, but
they’re not always who you expect.
31.
32.
Selective Attention
33.
34.
Takeaway: Don’t crowd
out your own content.
35.
Myth: Friday, Saturday
and Sunday are bad days to publish.
36.
37.
38.
39.
Takeaway: Use contra- competitive
timing.
40.
41.
Performance
42.
Reputation
43.
Social Exchange
44.
Scarcity
45.
Information Voids
46.
47.
Takeaway: Novel ideas
are contagious.
48.
49.
Takeaway: Use social
proof.
50.
51.
52.
53.
54.
Takeaway: Write simply
and plainly.
55.
Zombies
Marketing Me
56.
Takeaway: Utilize combined relevance.
57.
Myth: “Please ReTweet” doesn’t
work.
58.
59.
60.
Takeaway: Don’t forget
social calls-to-action.
61.
62.
Free Unicorns! HubSpot.com/FreeUnicorns
63.
Thank you!
Download now