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The Science of
Social Media

    Dan Zarrella
    Social Media Scientist
#SMSCI
Brian Bloom Photography
The Science of Social Media
The Science of Social Media
Myth: Ideas spread because they’re good.
The Science of Social Media
The Science of Social Media
The Science of Social Media
Memetics
The Science of Social Media
The Science of Social Media
The Science of Social Media
Myth: “Engaging in the Conversation” is
the most important thing on social media.
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
Takeaway: “Engaging in the Conversation”
doesn’t work. Publishing interesting content
does.
The Science of Social Media
Myth: Don’t call yourself a guru.
The Science of Social Media
Takeaway: Identify yourself authoritatively.
The Science of Social Media
The Science of Social Media
Takeaway: Stop talking about yourself.
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
Selective
Attention
The Science of Social Media
Takeaway: Don’t crowd out your own
content.
Myth: Friday, Saturday and Sunday are bad
days to publish.
The Science of Social Media
The Science of Social Media
The Science of Social Media
Takeaway: Use contra- competitive timing.
The Science of Social Media
Performance
Reputation
Social
Exchange
Scarcity
Information
Voids
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
The Science of Social Media
Zombies        Marketing


          Me
Takeaway: Utilize combined relevance.
Myth: “Please ReTweet” doesn’t work.
The Science of Social Media
The Science of Social Media
Takeaway: Don’t forget social calls-to-
action.
The Science of Social Media
5 People…
Thank you!

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