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The Science of
SEO
 Dan Zarrella
 Social Media Scientist
#SEOSci
Grade your entire
 marketing funnel NOW!


Marketing.Grader.com

    Marketing Grader by
The Science of SEO
vs
The Science of SEO
The Science of SEO
The Science of SEO
Takeaway: Search is not
dead, but it’s not the only
game in town.
The Science of SEO
The Science of SEO
The Science of SEO
Takeaway: Before they
buy, they Google.
The Science of SEO
The Science of SEO
The Science of SEO
Takeaway: Social takes a
back seat to search when
buying.
The Science of SEO
The Science of SEO
The Science of SEO
Takeaway: Ranking well
can make you seem more
trustworthy.
The Science of SEO
The Science of SEO
The Science of SEO
Takeaway: Most people
don’t trust PPC ads.
The Science of SEO
The Science of SEO
The Science of SEO
Takeaway: People don’t
admit to clicking PPC
ads.
The Science of SEO
The Science of SEO
Takeaway: Search traffic
is just one cog in the
machine.
The Science of SEO
The Science of SEO
The Science of SEO
Takeaway: Write for
humans, not just spiders.
The Science of SEO
The Science of SEO
The Science of SEO
Takeaway: Your site is
listed next to spam. Be
distinguishable.
Design
Research
Specificity
Too good to be true?
The Science of SEO
The Science of SEO
Takeaway: Spiders work
nights and weekends.
The Science of SEO
The Science of SEO
The Science of SEO
The Science of SEO
Takeaway: Experiment
with media. There’s more
than one kind of search.
The Science of SEO
Takeaway: The
conversation isn’t going
to make you rank.
The Science of SEO
The Science of SEO
Takeaway: Linkers work
early.
The Science of SEO
The Science of SEO
Takeaway: Post more
than you are right now.
The Science of SEO
The Science of SEO
Takeaway: Buzzwords
are boring. Give them
timeliness.
The Science of SEO
Takeaway: Keep titles
between 40 and 80
characters.
How’s your S.E.O impacting
     your marketing?


Marketing.Grader.com

     Marketing Grader by
Thank you!

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