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The Science ofSEO Dan Zarrella Social Media Scientist
#SEOSci
Grade your entire marketing funnel NOW!Marketing.Grader.com    Marketing Grader by
vs
Takeaway: Search is notdead, but it’s not the onlygame in town.
Takeaway: Before theybuy, they Google.
Takeaway: Social takes aback seat to search whenbuying.
Takeaway: Ranking wellcan make you seem moretrustworthy.
Takeaway: Most peopledon’t trust PPC ads.
Takeaway: People don’tadmit to clicking PPCads.
Takeaway: Search trafficis just one cog in themachine.
Takeaway: Write forhumans, not just spiders.
Takeaway: Your site islisted next to spam. Bedistinguishable.
Design
Research
Specificity
Too good to be true?
Takeaway: Spiders worknights and weekends.
Takeaway: Experimentwith media. There’s morethan one kind of search.
Takeaway: Theconversation isn’t goingto make you rank.
Takeaway: Linkers workearly.
Takeaway: Post morethan you are right now.
Takeaway: Buzzwordsare boring. Give themtimeliness.
Takeaway: Keep titlesbetween 40 and 80characters.
How’s your S.E.O impacting     your marketing?Marketing.Grader.com     Marketing Grader by
Thank you!
The Science of SEO
The Science of SEO
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The Science of SEO
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