Learn why retweets matter. What makes a tweet retweetable and how can how you can get more retweets. Presented by Dan Zarrella, a social media and viral marketing scientist who writes extensively about the science of viral marketing, memetics and social media. Dan currently works as a product owner at HubSpot and recently authored The Social Media Marketing Book.

1. The Science of ReTweets
Viral Content Sharing on Twitter
Dan Zarrella
Viral Marketing Scientist
@DanZarrella

2. Observability
2

3. 100,000,000
3

4. Correlation isn’t
causation, but it
sure is a hint.
-Edward Tufte
4

7. ReTweets-per-Follower
7

8. Suggested Users are Less ReTweetable

9. ReTweeting = Link Sharing

10. Bit.ly is more ReTweetable than TinyURL

11. 20 Most ReTweetable Words
1. you 11. please retweet
2. twitter 12. great
3. please 13. social media
4. retweet 14. 10
5. post 15. follow
6. blog 16. how to
7. social 17. top
8. free 18. blog post
9. media 19. check out
10. help 20. new blog post

12. Ask for the ReTweet

13. 20 Least ReTweetable Words
1. game 11. well
2. going 12. sleep
3. haha 13. gonna
4. lol 14. hey
5. but 15. tomorrow
6. watching 16. tired
7. work 17. some
8. home 18. back
9. night 19. bored
10. bed 20. listening

14. ReTweets Use Longer Words

15. ReTweets are “Smarter”

16. ReTweets are More Novel

17. ReTweets are Noun Heavy

18. ReTweets have More Punctuation

19. Semicolons are not ReTweetable

20. ReTweets are Less Emotional

21. ReTweets are Social and Concrete

22. Self Reference is not ReTweetable

23. News is ReTweetable

24. Men and Women ReTweet Differently

25. Timing is Everything

26. Timing is Everything

27. Track the Whole Funnel
Process Visitors from ReTweets Tools
Get Found Get Found
• Publish • Content Mgmt
• Promote • Blogging
• Optimize • Social Media
• SEO
• Analytics
Leads
Convert Convert
• Test • Offers / CTAs
• Target • Landing Pages
• Email
• Nurture
• Lead Intelligence
• Lead Mgmt
• Analytics
Customers
27

28. HubSpot Puts the Pieces Together
28

30. Dan Zarrella
@DanZarrella