Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Blogging For Business 101
Next
Download to read offline and view in fullscreen.

41

Share

Download to read offline

The Science of Blogging

Download to read offline

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

The Science of Blogging

  1. 1. The Science of BloggingHow to engineer contagious ideas. Dan Zarrella Social Media Scientist
  2. 2. #BlogSci
  3. 3. Unicorns andRainbows
  4. 4. Unicorns & Rainbows Myth:Don’t call yourself aguru.
  5. 5. Science: `
  6. 6. Why Blog?
  7. 7. `
  8. 8. `
  9. 9. Takeaway: If you’re notblogging, you’re doingsomething wrong.
  10. 10. Content
  11. 11. Zombies Marketing Me
  12. 12. `
  13. 13. Takeaway: Sex and positivitysell.
  14. 14. `
  15. 15. `
  16. 16. Insights & Opinions
  17. 17. Takeaway: Talk as yourself,not about yourself.
  18. 18. `
  19. 19. `
  20. 20. `
  21. 21. Takeaway: Videos get links,photos get comments.
  22. 22. Trigger Words
  23. 23. `
  24. 24. `
  25. 25. Takeaway: People want toread your unique point-of-view.
  26. 26. `
  27. 27. Takeaway: Users commentwhen there is something in itfor them.
  28. 28. Most ReTweetable Words 1. you 11. please retweet 2. twitter 12. great 3. please 13. social media 4. retweet 14. 10 5. post 15. follow 6. blog 16. how to 7. social 17. top 8. free 18. blog post 9. media 19. check out 10. help 20. new blog post
  29. 29. `
  30. 30. `
  31. 31. `
  32. 32. `
  33. 33. Takeaway: Stay away fromoverly technical jargon.
  34. 34. Least ReTweetable Words 1. game 11. well 2. going 12. sleep 3. haha 13. gonna 4. lol 14. hey 5. but 15. tomorrow 6. watching 16. tired 7. work 17. some 8. home 18. back 9. night 19. bored 10. bed 20. listening
  35. 35. `
  36. 36. Takeaway: Don’t be boring.
  37. 37. Grammar
  38. 38. Content Quality
  39. 39. `
  40. 40. Takeaway: Grammar matters.
  41. 41. `
  42. 42. `
  43. 43. `
  44. 44. `
  45. 45. Takeaway: Write simply andplainly.
  46. 46. Novelty vs Social Proof
  47. 47. Takeaway: Use social proofto establish trust.
  48. 48. `
  49. 49. Novelty
  50. 50. `
  51. 51. Takeaway: Don’t say thesame thing everyone else issaying.
  52. 52. Timing
  53. 53. `
  54. 54. `
  55. 55. `
  56. 56. `
  57. 57. Takeaway: Publish your blogposts early in the day.
  58. 58. `
  59. 59. `
  60. 60. Takeaway: Share your postson social media later in theday.
  61. 61. `
  62. 62. `
  63. 63. `
  64. 64. Takeaway: Post early in theweek for views and links, onweekends for comments.
  65. 65. `
  66. 66. `
  67. 67. Takeaway: Share your postsin social media later in theweek and on weekends.
  68. 68. Frequency
  69. 69. Timeliness
  70. 70. `
  71. 71. `
  72. 72. Takeaway: The more oftenyou post, the better.
  73. 73. Gender Differences
  74. 74. `
  75. 75. `
  76. 76. `
  77. 77. Takeaway: Know youraudience.
  78. 78. ROI
  79. 79. Dan Zarrella@DanZarrella
  • benjef10

    Jan. 26, 2018
  • TylerDeBroux

    Mar. 4, 2017
  • EricaVernetKnowles

    Aug. 27, 2016
  • JuneMaconSocial

    Feb. 2, 2016
  • BSBDesign

    Apr. 9, 2015
  • LauraLloydAbarrGaulke

    Apr. 6, 2015
  • mohsenpage

    Jan. 5, 2015
  • jasongrill

    Feb. 11, 2014
  • AaronDixon1

    Jan. 3, 2014
  • afvh

    Feb. 10, 2013
  • Janowsky1

    Feb. 1, 2013
  • scaythe

    Dec. 2, 2012
  • AdidarmaTerahadi

    Nov. 29, 2012
  • MinaV

    May. 30, 2012
  • orbiteers

    Dec. 1, 2011
  • fbourdeau

    Nov. 28, 2011
  • AmandaGant

    Nov. 15, 2011
  • nicolassxu

    Sep. 22, 2011
  • yaseend

    Sep. 4, 2011
  • sdaris

    Jul. 2, 2011

Views

Total views

26,602

On Slideshare

0

From embeds

0

Number of embeds

7,668

Actions

Downloads

714

Shares

0

Comments

0

Likes

41

×