This webinar will teach you how to apply the scientific method to your web analytics so you can stop driving blind.

1. The Science of Analytics
How to measure ROI.
Dan Zarrella
Social Media Scientist

3. Unicorns and
Rainbows

8. decisions?

10. Takeaway:
Learn to measure the
ROI of everything.

12. What do I want to
improve?

14. Takeaway:
Identify what leads to
dollars and cents.

15. KPI

19. Takeaway:
Track everything
(including social).

20. Proxy Metrics

21. Engagement

24. Takeaway:
After ROI, measure
engagement.

26. What does my
market want?

28. Focus Groups

29. Surveys

30. Takeaway:
Ask your audience
what they want.

33. Takeaway:
Identify information
voids.

35. What will I test?

36. vs

41. Takeaway:
Test form field
quantities.

45. Takeaway:
Offer content, not
pitches.

46. Get Started Now

47. Takeaway:
Make CTAs clickable.

48. Color

49. 49

53. Takeaway:
Experiment with
punchy colors.

54. Bad

55. Good

56. Takeaway:
Experiment with hero
images.

58. Which variation
was best?

62. Takeaway:
Always be testing.

64. Dan Zarrella
@DanZarrella