Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
The Power of Social Media + Search
1. The Power of Social Media and Search
Thank you for joining us!
We will begin at:
10:00 am PST
11:00 am MTN
12:00 pm CST
1:00 pm EST
Audio: 484-589-1011
Access code: 488-815-346
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2. The Power of Social Media and Search -
Today’s Speakers
Paul Taylor
CEO Webmarketing123
paul.taylor@webmarketing123.com
Twitter: @Webmarketing123
Webmarketing123 is a Search Engine
Marketing and Social Media Marketing
Agency
Jeanne Hopkins
Dir. of Marketing HubSpot
jhopkins@hubspot.com
Twitter: @jeannehopkins
HubSpot provides inbound marketing
software that helps your business get found
on the internet
3. What’s Webmarketing123?
Search Marketing and Social Media Agency:
• Search Engine Optimization (SEO)
• Pay-Per-Click Management (PPC)
• Social Media Marketing (SMM)
4. What’s HubSpot?
• Founded in July 2006; grew out of research at MIT
• Sells inbound marketing software
• 2,000+ customers; 120+ employees
5. Topics for Today’s Webinar
1) How Social Media and Search fit together strategically
in your marketing plan
2) Why your business needs a blog for lead generation and
brand building
3) The top 3 starting points for Social Media: Where your
company should start and why
7. Social Media and Search Work Together
Integrate Social Media and SEO to Maximize Your Sales
Opportunity
8. Topics for Today’s Webinar
1) How Social Media and Search fit together strategically
in your marketing plan
2) Why your business needs a blog for lead generation and
brand building
3) The top 3 starting points for Social Media: Where your
company should start and why
11. Why your business needs a blog:
Lead Generation and Brand Building
Blogs – “The Swiss Army Knife of Social Media”
Source: Forrester
12. Why your business needs a blog:
Lead Generation and Brand Building
Blogs Carry A Lot of Weight
Source: Forrester
13. Why your business needs a blog:
Lead Generation and Brand Building
Blogs for SEO
• Blogs are very effective in link
development and content development
• Content should be published regularly
Source: toothpastefordinner.com
14. Why your business needs a blog:
Blogs: Making Them BrandFor You
Lead Generation and Work Building
3 Effective Ways to Use Blogs:
Excellent for creating inbound link value and for presenting fresh
content to the search engines
Scenario 1: blog.mysite.com
Links on this blog to mysite.com add inbound link value to mysite.com.
Scenario 2: mysite.com/blog
Each keyword-rich blog entry on this blog creates valuable new SEO content for
mysite.com
Scenario 3: Get them to link to you
Earn one-way inbound links to your site from blogs
15. Topics for Today’s Webinar
1) How Social Media and Search fit together strategically
in your marketing plan
2) Why your business needs a blog for lead generation and
brand building
3) The top 3 starting points for Social Media: Where your
company should start and why
18. Top 3 Starting points for Social Media:
Where your company should start
19. Leveraging the Power of Social Media to
Referral Traffic vs. SEO Traffic
Drive Qualified Traffic
Use Social Media to Increase Traffic
• Both search engine traffic
and referral traffic are
important
• Social Media can help you
gain both by linking visitors
to your website!
20. Own the First Search Engine Results Page
Social
Media
SEO
21. Top 3 Starting points for Social Media:
Linkedin
Facebook Groups: B2B Lead Gen
Linkedin: Social Networking for Professionals
• Join & Edit your Company’s Page
• Create a Linkedin Group
• Participate in Q&A section
22. Top 3 Starting points for Social Media:
Linkedin
Facebook Groups: B2B Lead Gen
Increase Your Referral Traffic through LinkedIn
23. Top 3 Starting points for Social Media:
Twitter
Optimized Twitter Campaigns and Followership Building
• An essential tool to engage your audience and build a conversation with people
that matter.
• Create a community and a following for your brand.
• Create your company’s Twitter profile, design the background.
24. Top 3 Starting points for Social Media:
Facebook & Twitter
Facebook Groups: B2B Lead Gen
Increase Your Referral Traffic Through Twitter
25. Top 3 Starting points for Social Media:
Facebook
Facebook Groups: B2B Lead Gen
Referral Traffic: Facebook Fan Page - B2B Lead Gen
• Create a Facebook Fan
Page
• Once you have fans, you
able to send ‘updates’ to
all
26. Top 3 Starting points for Social Media:
Facebook
Facebook Groups: B2B Lead Gen
Increase Your Referral Traffic Through Facebook
