Originally presented by Chad Pollitt at HubSpot's 2015 Inbound Publishers Summit.
Media, new media, brands, agencies, search engines, and social media are starting to compete. Chad explains what your publication is up against and how you fit into the larger landscape, using examples from his experience at relevance.com.
3. 1 The Content Explosion
2 The Media Gap
3 Blurred Lines – Media, Brands, Agencies, Social
4 Search & Social aren’t Fulfilling their Promise
5 The Native Revolution
6 The Relevance Story
AGENDA
55. #HubSpotIPS
It has been found that the less an
advertisement looks like an advertisement
and the more it looks like an editorial, the
more readers stop, look and read
David Ogilvy, the “Father of Advertising”
“
73. #HubSpotIPS
Google’s native network is in private beta
Its network will have content recommendations…
…and sponsored articles on blogs
and premium publications