The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The HubSpot Way 2010
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Editor's Notes
We share freely and widely; we need strong reasons not to share. “Everything is out there on the Wiki.” “Sunshine is the best disinfectant.”We are open and approachable, and we exercise a “no politics” approach to interacting.“There are ‘no moats in the castle.’ We don’t have an open-door policy, we have a NO door policy.”“There are few questions we won’t answer; whether it is right, wrong or different, it is.”We share financials and encourage awareness of key business drivers.We are honest, realistic and own up to mistakes; we have hard conversations with ourselves and others including customers.We believe remarkable solutions to difficult problems can come from anywhere. We encourage everyone to make contributions.While the Wiki is the most often cited example of transparency at HubSpot, several cautioned: It is becoming big and unwieldy – difficult to navigate and search Newcomers rarely participate – the same folks are on it and those folks are “higher level” Sales doesn’t use it – Caution against that being the primary vehicle of communicationThe level of unfilteredness is refreshing and powerful.”
Experimentation:We question conventional wisdom, and we seek innovative ways to disrupt the status quo. “If the world goes one way, we go another.”We embrace change and thrive on change. We get uncomfortable when things don’t change.We believe change is constant and offers opportunity for innovation, creativity and experimentation.We experiment constantly because “the next brilliant thing is something untried.”We share a sense at HubSpot that we will never be done – we are in an ongoing process of continuous learning, experimentation and evolving.“Whenever you find yourself on the side of the majority, it’s time to pause and reflect.” Mark TwainThis one is tricky – should it be named Change, Innovation, Experimentation, Creativity, Entrepreneurial? Different wording used to express similar sentimentsConcerns – “could be better at having salespeople gin up some experiments”Similar in feel to Netflix’s Innovation – You re-conceptualize issues to discover practical solutions to hard problems You challenge prevailing assumptions when warranted, and suggest better approaches You create new ideas that prove useful You keep us nimble by minimizing complexity and finding time to simplify
We believe that if you are in love with the final product you have taken too long – we release before we are ready and then focus on learning and improving.Perfection is the enemy of the good.We get in trouble when people fall in love with their experiments