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The HubSpot Way,[object Object],A Living Guidebook For Potential & Current Employees,[object Object],Version:  Beta,[object Object],Feb 28, 2010,[object Object],Brian Halligan,[object Object],@bhalligan,[object Object]
The HubSpot Way ,[object Object],Our Mission,[object Object],People ,[object Object],HubSpotter Grader (i.e. Our Values),[object Object],Hiring,[object Object],Pay and promotion,[object Object],Location,[object Object],New ways of working,[object Object],Extreme experimentation,[object Object],Agile Scrum,[object Object],No door policy,[object Object],Wiki,[object Object],HubSpot TV,[object Object],Trust,[object Object],HubSpot Fellows Program,[object Object],2,[object Object]
Our Mission,[object Object],Our mission isn’t just happy talk.  We are building a company that will….,[object Object],3,[object Object]
Transform How The World Does Marketing,[object Object],Our Mission,[object Object]
The HubSpot Way ,[object Object],Our Mission,[object Object],People,[object Object],HubSpotter Grader (i.e. Our Values),[object Object],Hiring,[object Object],Pay and promotion,[object Object],Location,[object Object],New ways of working,[object Object],Extreme experimentation,[object Object],Agile Scrum,[object Object],No door policy,[object Object],Wiki,[object Object],HubSpot TV,[object Object],Trust,[object Object],HubSpot Fellows Program,[object Object],5,[object Object]
People,[object Object],When surveyed, our employees told us their favorite thing about HubSpot is other HubSpotters!,[object Object],To ensure we hire the right people and develop the right things, we set out to define our values, hire for them, and review based on them.,[object Object],6,[object Object]
HubSpotter Grader (Our Values),[object Object],We value MATCHESwith HubSpot culture:,[object Object],Inbound Marketer,[object Object],Awesomely Analytical,[object Object],Totally Transparent,[object Object],Constantly Changing,[object Object],Respectfully Humble,[object Object],EffingEffective,[object Object],Thinks Scale,[object Object],7,[object Object]
We are “digital citizens.”,[object Object],We live and breathe inbound marketing.,[object Object],We try to be on the “bleeding edge” of ideas and trends in internet + marketing.  ,[object Object],We believe that the way people learn/shop has changed and that the marketing industry needs to transform to catch-up.,[object Object],8,[object Object],Inbound Marketer,[object Object],HubSpotter Grader,[object Object]
We live by Edwards Deming’s quote: “In God we trust, all others bring data.”,[object Object],We behave more like a B2C company (i.e. Amazon, eBay) than a B2B company (i.e. Oracle, IBM),[object Object],We yearn for counter-intuitive insights derived from analyzing data.,[object Object],9,[object Object],Awesomely Analytical,[object Object],HubSpotter Grader,[object Object]
We believe “sunshine is the best disinfectant.”,[object Object],We don’t wear “rose colored glasses.”,[object Object],We strive to be open and approachable.  ,[object Object],We exercise a “no politics” approach to interacting with colleagues and customers.,[object Object],We share freely and widely.  We voice opinions and share relevant information.,[object Object],10,[object Object],Totally Transparent,[object Object],HubSpotter Grader,[object Object]
We embrace and thrive on change. We seek opportunities to learn and do so rapidly.,[object Object],We challenge conventional wisdom and seek innovative ways to disrupt the status quo when warranted.  ,[object Object],We champion, design and execute value-enhancing experiments. ,[object Object],We agree with Mark Twain, “Whenever you find yourself on the side of the majority, its time to pause and reflect.”,[object Object],11,[object Object],HubSpotter Grader,[object Object],Constantly Changing,[object Object]
We strive to be modest, unpretentious and ego-free.,[object Object],We believe “hubris kills companies.”,[object Object],We foster mutual respect and trust.  ,[object Object],We try to exhibit confidence without arrogance. ,[object Object],We acknowledge shortcomings and seek to correct them. ,[object Object],12,[object Object],HubSpotter Grader,[object Object],Respectfully Humble,[object Object]
We “get s#!t done.”  We deliver lots of high quality work output and high ratios of results to effort.,[object Object],We “make the numbers.”,[object Object],We are accountable.,[object Object],We publicly share and honor our commitments.,[object Object],We exercise sound judgment and take prudent risks to accomplish objectives.,[object Object],13,[object Object],EffingEffective,[object Object],HubSpotter Grader,[object Object]
We are fiercely committed to building a big, remarkable, successful company that “transforms how the world does marketing.”,[object Object],We strive to minimize complexity and achieve simplicity.,[object Object],We tend to decide and take actions that support a long-term ability to scale rather than short-term accomplishment of objectives.,[object Object],Decisions are made through the lens of “will this increase Enterprise Value.”,[object Object],14,[object Object],Thinks Scale,[object Object],HubSpotter Grader,[object Object]
To recap the HubSpotterGrader…,[object Object],At HubSpot, we value MATCHES with our culture:,[object Object],Inbound Marketer,[object Object],Awesomely Analytical,[object Object],Totally Transparent,[object Object],Constantly Changing,[object Object],Respectfully Humble,[object Object],EffingEffective,[object Object],Thinks Scale,[object Object],15,[object Object]
Hiring,[object Object],16,[object Object],We value capability over experience.,[object Object],We are open to superheroes who have not necessarily demonstrated their superpowers in this area before.,[object Object]
Promotion and Pay,[object Object],17,[object Object],We offer opportunities to rotate around the company and to move quickly.,[object Object],We vastly prefer promoting from within.,[object Object],We hire at market rates and offer increases for exceptional performance.,[object Object]
Location,[object Object],18,[object Object],Our HQ is in Cambridge, MA and will always be in Cambridge, MA.,[object Object],We think being in Cambridge gives us unfair access to exceptional thinking and talent.,[object Object]
The HubSpot Way ,[object Object],Mission,[object Object],People ,[object Object],HubSpotter Grader (aka our values),[object Object],Hiring,[object Object],Pay and promotion,[object Object],Location,[object Object],New ways of working ,[object Object],Extreme experimentation,[object Object],Agile Scrum,[object Object],No door policy,[object Object],Wiki,[object Object],HubSpot TV,[object Object],Trust,[object Object],HubSpot Fellows Program,[object Object],19,[object Object]
New ways of working,[object Object],20,[object Object],The TV show MadMen pokes fun at corporate culture 50 years ago.  We are trying to build a culture that is in step with the future, not the past.  We are not afraid to ignore conventional wisdom in that cause.,[object Object]
Extreme experimentation,[object Object],21,[object Object],Consistent with our value of constantly changing, experimentation is happening at all levels within HubSpot.,[object Object],We experiment a lot and are not afraid to take risks or to “fail fast.”,[object Object],Experiments come from all corners of the organization.,[object Object]
Extreme experimentation,[object Object],An implicit process for experimentation has emerged at HubSpot:,[object Object],Alpha,[object Object],Project/experiment is done in addition to the day job duties of the employee during nights and weekends.  ,[object Object],Beta ,[object Object],The alpha project/experiment goes well and is promoted to beta.  The experiment champion is given the project full-time as her new day job. ,[object Object],Version 1 ,[object Object],The beta project/experiment goes well and is promoted to version 1.  The experiment champion typically will get more resources, including heads, core development or scrum time, etc.  ,[object Object],22,[object Object]
Agile Scrum,[object Object],23,[object Object],  We use agile scrum methodologies not only in R&D, but also in Marketing, Sales and Service.,[object Object],Each month scrum teams decide what they will work on for the next month from a project backlog list.  Teams decide for themselves what they will get accomplished and who will do what.,[object Object],This self-organizing, de-centralized approach to our work fosters autonomy and empowers HubSpotters to be accountable to one another.,[object Object]
Agile Scrum,[object Object],24,[object Object],Rather than formal presentations of scrum team results, we have monthly “Science Fairs.” ,[object Object],Each scrum team has a table where HubSpotters can visit and learn about their latest sprint work.,[object Object],This more informal approach to sharing results enables HubSpotters to get to know one another better and to interact in a deeper, more meaningful way.  ,[object Object]
No door policy,[object Object],We take the “open door policy” up a notch.  We have a “no door policy.”  ,[object Object],Everybody changes desks every three months.,[object Object],The CEO and the leadership team sit out in the open with desks situated throughout the company. ,[object Object],We sit in cross-functional “pods,” small groups of 5-6 that include HubSpotters from Development, Marketing, Sales and Service.,[object Object],25,[object Object]
Wiki,[object Object],26,[object Object],We keep no secrets.  Everything is out there on the Wiki.,[object Object],We post board meeting minutes, VC funding meeting minutes, key business metrics and financials (e.g. cash balance in the bank).,[object Object],Our CEO posts 1-2 articles a week to share thoughts and ideas, ask questions and seek feedback. ,[object Object],HubSpotters from across the company openly and actively comment and engage in the dialogue.  ,[object Object]
HubSpot TV,[object Object],27,[object Object],We broadcast a live TV show every Friday afternoon.,[object Object],This is a forum for the entire company to come together to share, learn and have fun.  ,[object Object],HubSpot TV is open to the public and is distributed as a highly-followed podcast.,[object Object]
Trust,[object Object],28,[object Object],“We trust you,” and our actions reinforce that.,[object Object],We no longer track vacation time – we trust that HubSpotters are using common sense and being responsible about how they spend their time.,[object Object],We don’t have a dress code.,[object Object],Employees blog and Tweet their hearts out.,[object Object],All employees are encouraged to contribute to our award-winning blog.,[object Object]
HubSpot Fellows Program,[object Object],29,[object Object],We are experimenting with a HubSpot Fellows Program for our employees.,[object Object],The Dean of the Program is Andrew McAfee, a Professor at MIT’s Sloan School, best-selling author of Enterprise 2.0, Harvard Berkman Fellow, blogger, Twitterer, and great guy.,[object Object],The program begins in May with 4 mini-courses that are four 75 minutes sessions each taught after work: ,[object Object],Strategy HubSpot Style,[object Object],Quantitative Reasoning,[object Object],Communication Skillz,[object Object],Negotiation Skillz,[object Object]
Learn More,[object Object],30,[object Object],You can learn more about our company at www.hubspot.com/blog,[object Object],You can learn more about how to transform marketing at http://blog.hubspot.com,[object Object]

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The HubSpot Way 2010

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Editor's Notes

  1. We share freely and widely; we need strong reasons not to share. “Everything is out there on the Wiki.” “Sunshine is the best disinfectant.”We are open and approachable, and we exercise a “no politics” approach to interacting.“There are ‘no moats in the castle.’ We don’t have an open-door policy, we have a NO door policy.”“There are few questions we won’t answer; whether it is right, wrong or different, it is.”We share financials and encourage awareness of key business drivers.We are honest, realistic and own up to mistakes; we have hard conversations with ourselves and others including customers.We believe remarkable solutions to difficult problems can come from anywhere. We encourage everyone to make contributions.While the Wiki is the most often cited example of transparency at HubSpot, several cautioned: It is becoming big and unwieldy – difficult to navigate and search Newcomers rarely participate – the same folks are on it and those folks are “higher level” Sales doesn’t use it – Caution against that being the primary vehicle of communicationThe level of unfilteredness is refreshing and powerful.”
  2. Experimentation:We question conventional wisdom, and we seek innovative ways to disrupt the status quo. “If the world goes one way, we go another.”We embrace change and thrive on change. We get uncomfortable when things don’t change.We believe change is constant and offers opportunity for innovation, creativity and experimentation.We experiment constantly because “the next brilliant thing is something untried.”We share a sense at HubSpot that we will never be done – we are in an ongoing process of continuous learning, experimentation and evolving.“Whenever you find yourself on the side of the majority, it’s time to pause and reflect.” Mark TwainThis one is tricky – should it be named Change, Innovation, Experimentation, Creativity, Entrepreneurial? Different wording used to express similar sentimentsConcerns – “could be better at having salespeople gin up some experiments”Similar in feel to Netflix’s Innovation – You re-conceptualize issues to discover practical solutions to hard problems You challenge prevailing assumptions when warranted, and suggest better approaches You create new ideas that prove useful You keep us nimble by minimizing complexity and finding time to simplify
  3. We believe that if you are in love with the final product you have taken too long – we release before we are ready and then focus on learning and improving.Perfection is the enemy of the good.We get in trouble when people fall in love with their experiments