What is the future of marketing? How will inbound marketing change how you reach new customers? Learn about inbound marketing and social media marketing and blogging to expand your brand and sales. (Brandsource Convention Presentation by Mike Volpe.)
14. BlendTec - Will It Blend? Videos + Social Media 55,000 inbound links 83,000 YouTube subscribers 500+ Facebook groups 5 Digg front page stories 3x Sales Increase
38. Personal Profile vs. Business Page Set up a Personal Profile first and then create a Business Page that you will administer Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one-way opt-in)
39. Create an Engaging Presence Events Videos Discussions Photos Blog Articles
40. Go Viral – Leverage News Feed News Feed shows updates on your and your friends’ activity First thing you see when you log in Your updates show on your profile “Wall” Allow users to engage with you – each activity is shared with their network
47. Additional Resources Facebook Marketing eBook http://www.hubspot.com/facebook-for-business-marketing-hub/ Twitter Marketing eBook http://www.hubspot.com/twitter-marketing-hub/ Social Media Marketing Kit http://www.hubspot.com/twitter-marketing-hub/ Blog: http://Blog.HubSpot.com
48. Thank You! Today’s slides & more resources: www.MikeVolpe.com/BrandSource Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe
Editor's Notes
Business accounts are meant to JUST manage your Business Page and ads – you don’t show up in searches, you can’t interact with or view other people’s profiles, and you’re limited to only managing your Business Page and AdsAdd personality and humanize your brand.We’ll talk more about Business Pages later… but you can add as many admins as you want, and admins don’t show up on the Page except among other Fans.
To quote David Meerman Scott, no one cares about your products (except you).Don’t use your Facebook Page to talk about you and your products – create interesting, useful content that your audience wants to consume.
-email your opt-in mailing list-include link in your email signature-blog about yourfacebook page-post a link or badge on your website or blog
Facebook SearchNot a lot you can do – mostly based on # fans, the more fans you have, the higher you will rank in searchesYour Page name also plays a part, so some companies choose to include a couple of keywords in their Page name. However, don’t go overboard and realize you’re committing to the full name forever (you can’t really change this later on).Public Search-Facebook is now doing a lot to help get its pages indexed by search engines like Google.PersonalSettings -> Privacy Settings -> SearchBusinessPage -> Edit Page -> Settings