SlideShare ist ein Scribd-Unternehmen logo
1 von 46
Downloaden Sie, um offline zu lesen
THE FUTURE OF

marketing
as foretold by Dharmesh Shah
@dharmesh
#FutureOf
“It has become appallingly
obvious that our technology
has exceeded our
humanity.”-Albert Einstein
He said that even

BEFORE
all of this existed…
The Future of Marketing
Turns out,
he was a genius.

(Even beyond that whole relativity thing).
Today, it wouldn’t take a
theoretical physicist to tell
us that most marketing is

PRACTICALLY

USESLESS.
Now, we can just check our

email
Now, we can just check our

phone
Now, we can just check our

television
Now, we can just check our

mailbox
*Did you know that

100%

of people hate spam?

*Sort of a fact.
Come on friends,
we’re better than that.
I think I have the

SECRET
but first this…
commercial break!
just kidding
The future of marketing isn’t a race…
...to be the flashiest.
...to be the loudest.
...to finish first.
...to spend the most money.
The future of marketing

is about being

HUMAN.
Click to
tweet
human nature
1. The general psychological characteristics, feelings,

hu·man na·ture
behavioral traits of humankind, regarded as shared
noun
by all humans.
1. The general psychological characteristics,
feelings, and behavioral traits of
humankind, regarded as shared by all
humans. (we’re all in this together)
human nature
1. The general psychological characteristics, feelings,

hu·man na·ture
behavioral traits of humankind, regarded as shared
noun
by all humans.
1. The general psychological characteristics,
feelings, and behavioral traits of
this includes marketers
humankind, regarded as shared by all
humans. (we’re all in this together)
Humans don’t want a flyer.

They want help going

HIGHER.
They don’t want to be flooded with emails.

They want wind in their sails.
See, humans don’t

remember the

PITCH.
They remember the

experience.
Every touch point matters.
From the first blog post they read,
to the last support call they make.
If marketing is even going to have a future.
It needs to be about helping humans.
Here are 5 tips to help

keep your marketing human.
1 People, not prospects.
Prospects are people first,
business opportunities second.
Email, call, and tweet accordingly.
2 Open Your…Ears
Your prospects and customers are tweeting,
blogging, and sharing their thoughts on your
company, product, and industry every single
day. Listen up, you may learn a thing or two.
3

Take a Walk in Their Shoes

Next time you send an email or write a blog
post, ask yourself “Would I want to read
this?” If you, a human (presumably), find the
message annoying, irrelevant, or pushy,
chances are your recipient will too.
4

Nurture Your Relationships

As marketers, we need to offer our prospects support every
step of the way with the right content, at the right time.
‘Always be guiding’ is the new ‘always be closing’.
5 Delightion
Delightion* means making people
happy before, during, and, after they
become customers. Customer
satisfaction is old-school, customer
delightion is the way of the future.

*you’ll see it in the dictionary one day.
Your customers are not ...
Twitter handles
Email addresses
Page views
Open rates
Your customers are ...
Parents
Impatient
Ambitious
Gardeners
Best Friends
Now, I have a favor to ask…
Next time you write an email
Next time you write a blog post
Next time you write a tweet
Next time you write a subject line
Next time you write a presentation
Put on your

human hat.
Thank you.
Want to learn more about
marketing to humans?
Check out this guide to lovable marketing.
The Future of Marketing

Weitere ähnliche Inhalte

Was ist angesagt?

What is Inbound Marketing? A Comprehensive, Downloadable Training Presentation
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationWhat is Inbound Marketing? A Comprehensive, Downloadable Training Presentation
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationHubSpot
 
Follow up strategies
Follow up strategiesFollow up strategies
Follow up strategiesDave Kirk
 
social media marketing strategies for 2022
social media marketing strategies for 2022social media marketing strategies for 2022
social media marketing strategies for 2022Abdulla Shareef Sheikh
 
Touchpoints: a Customer Experience Story | MCorp Consulting
Touchpoints: a Customer Experience Story | MCorp ConsultingTouchpoints: a Customer Experience Story | MCorp Consulting
Touchpoints: a Customer Experience Story | MCorp ConsultingMichael Hinshaw, CEO McorpCX
 
Digital marketing for small businesses
Digital marketing for small businessesDigital marketing for small businesses
Digital marketing for small businessesAnit Patel
 
Digital Marketing 101
Digital Marketing 101Digital Marketing 101
Digital Marketing 101Marek Wolski
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
 
Social Media & Advertising
Social Media & AdvertisingSocial Media & Advertising
Social Media & AdvertisingNick Westergaard
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)Heinz Marketing Inc
 
Collective Audience Transforming Digital Advertising
Collective Audience Transforming Digital AdvertisingCollective Audience Transforming Digital Advertising
Collective Audience Transforming Digital AdvertisingPeter Bordes
 
What is Marketing Funnel Explained with An Example
What is Marketing Funnel Explained with An ExampleWhat is Marketing Funnel Explained with An Example
What is Marketing Funnel Explained with An ExampleNikhil Arora
 
How To Create An Impacting Startup Name
How To Create An Impacting Startup NameHow To Create An Impacting Startup Name
How To Create An Impacting Startup NameTommaso Di Bartolo
 
Instagram: How to Win Followers and Increase Sales with Visual Content
Instagram: How to Win Followers and Increase Sales with Visual ContentInstagram: How to Win Followers and Increase Sales with Visual Content
Instagram: How to Win Followers and Increase Sales with Visual ContentVirtuoso Assistant
 
How to growth hack my startup idea tommaso di bartolo slideshare
How to growth hack my startup idea  tommaso di bartolo slideshareHow to growth hack my startup idea  tommaso di bartolo slideshare
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
 
The Road to Financial Wellness
The Road to Financial WellnessThe Road to Financial Wellness
The Road to Financial WellnessExperian_US
 

Was ist angesagt? (20)

What is Inbound Marketing? A Comprehensive, Downloadable Training Presentation
What is Inbound Marketing? A Comprehensive, Downloadable Training PresentationWhat is Inbound Marketing? A Comprehensive, Downloadable Training Presentation
What is Inbound Marketing? A Comprehensive, Downloadable Training Presentation
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Follow up strategies
Follow up strategiesFollow up strategies
Follow up strategies
 
social media marketing strategies for 2022
social media marketing strategies for 2022social media marketing strategies for 2022
social media marketing strategies for 2022
 
Touchpoints: a Customer Experience Story | MCorp Consulting
Touchpoints: a Customer Experience Story | MCorp ConsultingTouchpoints: a Customer Experience Story | MCorp Consulting
Touchpoints: a Customer Experience Story | MCorp Consulting
 
Digital marketing for small businesses
Digital marketing for small businessesDigital marketing for small businesses
Digital marketing for small businesses
 
Digital Marketing 101
Digital Marketing 101Digital Marketing 101
Digital Marketing 101
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing Plan
 
Handling objection
Handling objectionHandling objection
Handling objection
 
Social Media & Advertising
Social Media & AdvertisingSocial Media & Advertising
Social Media & Advertising
 
50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)50 Essential Content Marketing Hacks (Content Marketing World)
50 Essential Content Marketing Hacks (Content Marketing World)
 
Collective Audience Transforming Digital Advertising
Collective Audience Transforming Digital AdvertisingCollective Audience Transforming Digital Advertising
Collective Audience Transforming Digital Advertising
 
Awesome Sales Closing Techniques
Awesome Sales Closing Techniques Awesome Sales Closing Techniques
Awesome Sales Closing Techniques
 
Persuasion
PersuasionPersuasion
Persuasion
 
Improving Your Selling Skills
Improving Your Selling SkillsImproving Your Selling Skills
Improving Your Selling Skills
 
What is Marketing Funnel Explained with An Example
What is Marketing Funnel Explained with An ExampleWhat is Marketing Funnel Explained with An Example
What is Marketing Funnel Explained with An Example
 
How To Create An Impacting Startup Name
How To Create An Impacting Startup NameHow To Create An Impacting Startup Name
How To Create An Impacting Startup Name
 
Instagram: How to Win Followers and Increase Sales with Visual Content
Instagram: How to Win Followers and Increase Sales with Visual ContentInstagram: How to Win Followers and Increase Sales with Visual Content
Instagram: How to Win Followers and Increase Sales with Visual Content
 
How to growth hack my startup idea tommaso di bartolo slideshare
How to growth hack my startup idea  tommaso di bartolo slideshareHow to growth hack my startup idea  tommaso di bartolo slideshare
How to growth hack my startup idea tommaso di bartolo slideshare
 
The Road to Financial Wellness
The Road to Financial WellnessThe Road to Financial Wellness
The Road to Financial Wellness
 

Andere mochten auch

The Future of Marketing - eMarketing Techniques May 2009
The Future of Marketing - eMarketing Techniques May 2009The Future of Marketing - eMarketing Techniques May 2009
The Future of Marketing - eMarketing Techniques May 2009Matt Dickman
 
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureThe Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureKyle Lacy
 
The Future of Marketing Is Content
The Future of Marketing Is ContentThe Future of Marketing Is Content
The Future of Marketing Is ContentMichael Brenner
 
Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...
Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...
Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...Gerd Leonhard
 
The Future of Marketing, Advertising, and Branded Entertainment
The Future of Marketing, Advertising, and Branded EntertainmentThe Future of Marketing, Advertising, and Branded Entertainment
The Future of Marketing, Advertising, and Branded EntertainmentDeep Focus
 
Marketing Transformation and The Future of Marketing
Marketing Transformation and The Future of MarketingMarketing Transformation and The Future of Marketing
Marketing Transformation and The Future of MarketingHubSpot
 
The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
 
Marketing mix the 7 p's of marketing
Marketing mix  the 7 p's of marketingMarketing mix  the 7 p's of marketing
Marketing mix the 7 p's of marketingEli Santos
 
How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into MarketingEd Fry
 

Andere mochten auch (11)

The Future of Marketing - eMarketing Techniques May 2009
The Future of Marketing - eMarketing Techniques May 2009The Future of Marketing - eMarketing Techniques May 2009
The Future of Marketing - eMarketing Techniques May 2009
 
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the FutureThe Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
 
The Future of Marketing Is Content
The Future of Marketing Is ContentThe Future of Marketing Is Content
The Future of Marketing Is Content
 
Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...
Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...
Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...
 
The Future of Marketing & Brands
The Future of Marketing & BrandsThe Future of Marketing & Brands
The Future of Marketing & Brands
 
The Future of Marketing, Advertising, and Branded Entertainment
The Future of Marketing, Advertising, and Branded EntertainmentThe Future of Marketing, Advertising, and Branded Entertainment
The Future of Marketing, Advertising, and Branded Entertainment
 
Marketing Transformation and The Future of Marketing
Marketing Transformation and The Future of MarketingMarketing Transformation and The Future of Marketing
Marketing Transformation and The Future of Marketing
 
The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends
 
Marketing mix the 7 p's of marketing
Marketing mix  the 7 p's of marketingMarketing mix  the 7 p's of marketing
Marketing mix the 7 p's of marketing
 
Marketing Strategy
Marketing StrategyMarketing Strategy
Marketing Strategy
 
How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into Marketing
 

Ähnlich wie The Future of Marketing

The Cluetrain Manifesto 1 15 Chapters
The Cluetrain Manifesto 1 15 ChaptersThe Cluetrain Manifesto 1 15 Chapters
The Cluetrain Manifesto 1 15 ChaptersMarlo la O'
 
Convince Me! – Why Should I Buy?
Convince Me! – Why Should I Buy?Convince Me! – Why Should I Buy?
Convince Me! – Why Should I Buy?Convinsys
 
How to Get People to Respond to Your Recruiting Emails & Messages
How to Get People to Respond to Your Recruiting Emails & MessagesHow to Get People to Respond to Your Recruiting Emails & Messages
How to Get People to Respond to Your Recruiting Emails & MessagesGlen Cathey
 
Seduction marketing
Seduction marketingSeduction marketing
Seduction marketingmfr786
 
Digital Marketing's Dirty Little Secret -Cyber Bullies
Digital Marketing's Dirty Little Secret -Cyber BulliesDigital Marketing's Dirty Little Secret -Cyber Bullies
Digital Marketing's Dirty Little Secret -Cyber BulliesMichelle Spiva
 
How to use Emotional Marketing
How to use Emotional MarketingHow to use Emotional Marketing
How to use Emotional MarketingBizSmart Select
 
Principles & Practice of Social Media
Principles & Practice of Social MediaPrinciples & Practice of Social Media
Principles & Practice of Social MediaOrbital Media
 
Dynamism by dr alka mukherjee & dr apurva mukherjee nagpur m.s. india
Dynamism by dr alka mukherjee &  dr apurva mukherjee nagpur m.s. indiaDynamism by dr alka mukherjee &  dr apurva mukherjee nagpur m.s. india
Dynamism by dr alka mukherjee & dr apurva mukherjee nagpur m.s. indiaalka mukherjee
 
Tips For Persuasive Speech
Tips For Persuasive SpeechTips For Persuasive Speech
Tips For Persuasive SpeechHelp Paper UK
 
A lecture about Storytelling or Marketing @ Knowmads Business School Amsterdam
A lecture about Storytelling or Marketing @ Knowmads Business School AmsterdamA lecture about Storytelling or Marketing @ Knowmads Business School Amsterdam
A lecture about Storytelling or Marketing @ Knowmads Business School AmsterdamPieter Spinder
 
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...Sean Nicholson
 
The Millionaire Next Door Analysis
The Millionaire Next Door AnalysisThe Millionaire Next Door Analysis
The Millionaire Next Door AnalysisAmber Voisine
 

Ähnlich wie The Future of Marketing (20)

The Cluetrain Manifesto 1 15 Chapters
The Cluetrain Manifesto 1 15 ChaptersThe Cluetrain Manifesto 1 15 Chapters
The Cluetrain Manifesto 1 15 Chapters
 
Convince Me! – Why Should I Buy?
Convince Me! – Why Should I Buy?Convince Me! – Why Should I Buy?
Convince Me! – Why Should I Buy?
 
How to Get People to Respond to Your Recruiting Emails & Messages
How to Get People to Respond to Your Recruiting Emails & MessagesHow to Get People to Respond to Your Recruiting Emails & Messages
How to Get People to Respond to Your Recruiting Emails & Messages
 
Seduction marketing
Seduction marketingSeduction marketing
Seduction marketing
 
Digital Marketing's Dirty Little Secret -Cyber Bullies
Digital Marketing's Dirty Little Secret -Cyber BulliesDigital Marketing's Dirty Little Secret -Cyber Bullies
Digital Marketing's Dirty Little Secret -Cyber Bullies
 
Tele marketing skills
Tele marketing skillsTele marketing skills
Tele marketing skills
 
95 Thesis 1 15
95 Thesis 1 1595 Thesis 1 15
95 Thesis 1 15
 
The message
The messageThe message
The message
 
Sales_Pro
Sales_ProSales_Pro
Sales_Pro
 
Persuasive Techniques Essay
Persuasive Techniques EssayPersuasive Techniques Essay
Persuasive Techniques Essay
 
How to use Emotional Marketing
How to use Emotional MarketingHow to use Emotional Marketing
How to use Emotional Marketing
 
Principles & Practice of Social Media
Principles & Practice of Social MediaPrinciples & Practice of Social Media
Principles & Practice of Social Media
 
Dynamism by dr alka mukherjee & dr apurva mukherjee nagpur m.s. india
Dynamism by dr alka mukherjee &  dr apurva mukherjee nagpur m.s. indiaDynamism by dr alka mukherjee &  dr apurva mukherjee nagpur m.s. india
Dynamism by dr alka mukherjee & dr apurva mukherjee nagpur m.s. india
 
Tips For Persuasive Speech
Tips For Persuasive SpeechTips For Persuasive Speech
Tips For Persuasive Speech
 
A lecture about Storytelling or Marketing @ Knowmads Business School Amsterdam
A lecture about Storytelling or Marketing @ Knowmads Business School AmsterdamA lecture about Storytelling or Marketing @ Knowmads Business School Amsterdam
A lecture about Storytelling or Marketing @ Knowmads Business School Amsterdam
 
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...
Rise consumer rise - Understanding Omni-Channel Marketing And The Six Critica...
 
21 from 21
21 from 2121 from 21
21 from 21
 
Emotional Marketing
Emotional MarketingEmotional Marketing
Emotional Marketing
 
How to Master The ART of Selling
How to Master The ART  of SellingHow to Master The ART  of Selling
How to Master The ART of Selling
 
The Millionaire Next Door Analysis
The Millionaire Next Door AnalysisThe Millionaire Next Door Analysis
The Millionaire Next Door Analysis
 

Mehr von HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingHubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to KnowHubSpot
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonHubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
 

Mehr von HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 

Kürzlich hochgeladen

Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 

Kürzlich hochgeladen (20)

Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 

The Future of Marketing

Hinweis der Redaktion

  1. Dharmesh: Took out the “is…” because the next slide doesn’t answer the question.
  2. Dharmesh: Changed to “but first this…”
  3. Baby in clown suit
  4. Dharmesh: Changed to “is about being” (instead of using the word “lies”).
  5. Dharmesh: Changed to “this includes marketers” (
  6. Dharmesh: Fixed typo to read: “wind in sails”
  7. Dharmesh: I would take one more run at these 5 points and reduce the volume of text. People don’t like to read.
  8. Dharmesh: I like this and the next slide. Lets keep them in.
  9. Dharmesh: Lets shorten the list to maybe 5, and use all gender-neutral ones. I also like the “spread” of different kinds of adjectives. I’m thinking: parents, gardeners, ambitious, impatient
  10. Dharmesh: Fixed typo (an email). Quick tactical note: For these slides, better to use a single text box and just change the font/size for the word you want to highlight (instead of having two separate boxes). Easier to edit text, and less likely to get messed up on different monitors.
  11. Dharmesh: Changed Slideshare to a presentation (more generic, and not trademarked).
  12. Dharmesh: Lets put a link in to a specific follow-up resource (not sure what it should be). We should also use a bit.ly link for it, so we can track clicks.