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Guy Kawasaki
Guy@Canva.com
The Art of
Social Media
Guy Kawasaki
Guy@Canva.com
Goals
Guy Kawasaki
Guy@Canva.com
• Fix foundation
Goals
Guy Kawasaki
Guy@Canva.com
• Fix foundation
• Optimize for impact
Goals
Guy Kawasaki
Guy@Canva.com
• Fix foundation
• Optimize for impact
• Learn a bit about Canva
Goals
Fix your avatar
“Every profile is your professional profile.”
Avatar: likeable, trustworthy, competent
Avatar: likeable, trustworthy, competent
• Face only
Avatar: likeable, trustworthy, competent
• Face only
• Asymmetric
Avatar: likeable, trustworthy, competent
• Face only
• Asymmetric
• Front lit
Avatar: likeable, trustworthy, competent
• Face only
• Asymmetric
• Front lit
• Consistent
Fix your covers
Cover: interesting
• Narrative
Cover: interesting
• Narrative   
• Optimized size
Cover: interesting
• Narrative   
• Optimized size  
• Stocksy, not stock
Stocksy
Go to:   
profiles.google.com/me
Fix your business card
• Use big fonts—min 10 points
• Use big fonts—min 10 points
• Ensure scan-ability
• Use big fonts—min 10 points
• Ensure scan-ability
• Include your cell number
Add a signature
a
Fix your SlideShares
• Go 16 x 9
• Go 16 x 9
• Use a dark background
• Go 16 x 9
• Use a dark background
• Master fonts: 30+ size, sans
serif, and bold
• Go 16 x 9
• Use a dark background
• Master fonts: 30+ size, sans
serif, and bold
• Use graphics > words; demo >
graphics
• Go 16 x 9  
• Use a dark background  
• Master fonts: 30+ size, sans
serif, and bold  
• Use graphics > words; demo >
gr...
Fix your pictures
• Shoot horizontal
• Shoot horizontal  
• Light from the front
• Shoot horizontal  
• Light from the front  
• Crop crap constantly
• Shoot horizontal  
• Light from the front  
• Crop crap constantly  
• Optimize dimensions
Fix your posts
• Embed pictures
• Embed pictures  
• Be legal
Source
Facebook
Twitter  
Command-Shift 4
Twitter  
Canva
• Embed pictures  
• Be legal  
• Embed videos—and natively to
Facebook!
Repeat your posts
Twitter
Facebook
Ensure pin-ability
Experiment constantly
• Comments
• Comments
• Link
• Comments
• Link
• Question
Always be Canva-ing
Guy Kawasaki
Guy@Canva.com
The Art of
Visual Marketing
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
Avatar: likeable, trustworthy, competent •
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Avatar: likeable, trustworthy, competent • The Art of Social Media in Asia Pacific with Guy Kawasaki

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Avatar: likeable, trustworthy, competent
• Face only
• Asymmetric
• Front lit

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Avatar: likeable, trustworthy, competent • Face only • Asymmetric • Front lit

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