Join author of Predictable Revenue, Aaron Ross and HubSpot's SVP of Sales & Services, Mark Roberge for a free webinar and learn how you can easily start your inbound marketing campaigns. Aaron and Mark will go over simple ways to get started now, and the most important ways to turn your first inbound steps into actual revenue. View full webinar here: http://bit.ly/15tBvz1
43. JOIN
US
AUGUST
19-‐22,
2013
FOR
THE
LARGEST
GATHERING
OF
INBOUND
MARKETERS
WWW.INBOUND.COM
JOIN US AUGUST 19-22, 2013 FOR THE LARGEST
GATHERING OF INBOUND MARKETERS!
With inbound, you succeed by loving up your marketplace, not irritating your marketplace.I have a guy at a Software QA co that cold calls me every Monday and Thursday at 8:07am…not only is that technique not effective, but it is ruining his co’s brand.You want your potential customers to love your brand and talk about them like LuLuLemon, Whole Foods, or Charity Water.NOTE: Improve….just the photos
* 3 weeks out is a good one – not too near, not too far* Need one? Thursday, August 1
-Choose a date that isn’t too far out, but also gives you plenty of time to get organized and promote your event: 3 weeks tends to work well
Blogging – you can write whatever you want, doesn’t really matter if people show up or not. Less emotional commitment.Live eventsforce you to think about WHY people would come, what they would be interested in. To refine your messaging – what are you doing, why should they care?Harder for you to back out ofYou can see if people show up or not, and do they take your call of action or not?Get live feedback Can be enjoyable/fun
Create a page where people can register for your event and then return to sign in -Try HubSpot or EventbriteThings You Should Include on Your LP – Give people a reason to attend! -Goals-Ideal attendees-Type of event-Title/subject-3-5 points of value (after this event you’ll be able to…)Messaging Tip: People don’t care about you do, they care about what you can do for them (results)
-First discuss promotional channels: blog, social, email-Tips and tricks such as contests, click to share/tweet buttons to encourage promotion -Perfectionism is the enemy: Just send it & get the word out -Not everything is going to work. Get over it & keep trying. See what works best and push promotion on that channel even more
First discuss promotional channels:Blog, social, emailCarrier pigeonCall your family, friends, whatever
Your mind will come up with LOTS of very rational reasons as to why you shouldn’t do this or you should delay itCan’t find a partnerCan’t find a venueCan’t think of a good topicNo budgetNot sure of pricing, a business model, product, team, blah blahblah“I really should wait until ____ is ready”It’s cloudy today, there’s a full moon
Provide a secondary call-to-action during or after your event that provides your audience with a next step -download X piece of content, get a free trial, etc… - tell them why it’s beneficial to them
* 3 weeks out is a good one – not too near, not too far* Need one? Thursday, August 1
While seeing strong results is great – it’s most important that you learn from your results so you know how you can improve in the future -What went well? -What should you do differently next time?-Analyze & Optimize
Get a full view of your leads or visits to your website.
Where are your leads coming from?Adjust resources, spend and time to the channels that are converting better for you. Look at conversion rates, quality of leads, and ultimately, the number of customers generated.
WE WILL BE MAKING THESE INTO MULTIPLE SLIDES. AARON-PLEASE ADD IN YOUR TIPS AND TRICKS HERE
WE WILL BE MAKING THESE INTO MULTIPLE SLIDES. AARON-PLEASE ADD IN YOUR TIPS AND TRICKS HERE
WE WILL BE MAKING THESE INTO MULTIPLE SLIDES. AARON-PLEASE ADD IN YOUR TIPS AND TRICKS HERE