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The ABCs 

of Inbound Marketing."
#Inbound101!
2 Experts, 2 Opinions: !
Aaron Ross
Author of Predictable
Revenue
@motoceo
Mark Roberge
VP Sales & Services a...
#Inbound101!
Housekeeping notes:!
!
!
1. The recording and slides will be available
shortly after the webinar!
!
2. Intera...
Who This Is For:!
!
!
1. Anyone who is doing “inbound” marketing, but
not getting results!
!
2. Newbies
View the full webinar here:!
!
!
#Inbound101!
WHAT IS INBOUND
MARKETING?
The Marketing Playbook is BROKEN!
#Inbound101!
..
The Marketing Playbook is BROKEN!
#Inbound101!
#Inbound101!
#Inbound101!
Inbound Marketing Methodology!
#Inbound101!
Opinion 1:"
Aaron Ross!
#Inbound101!
!
Just do something -
it’s okay !
to start small! !
#Inbound101!
A proven, SIMPLE way to ensure you:!
!
1.  Clarify your messaging!
2.  Build your audience!
3.  Generate lead...
#Inbound101!
STEP 1:
PICK A DATE!
#Inbound101!
…And Host a Live Event! !
#Inbound101!
Why Live Events?!
#Inbound101!
SET YOUR
EVENT GOALS	
  
•  Branding!
•  Lead Generation!
•  Customers!
#Inbound101!
#Inbound101!
STEP 2:	
  
TELL PEOPLE ABOUT!
YOUR EVENT!
#Inbound101!
Create Your Event Page!
#Inbound101!
Choose Promotional Channels
#Inbound101!#inbound101	
  
It Doesn’t Matter How – Just Tell People	
  
#Inbound101!
STEP 3:
HOLD THE EVENT !
(NO EXCUSES)!
#Inbound101!
Don’t Chicken Out!
#Inbound101!
Tell Your Audience
What to Do Next!
#Inbound101!
Remember, You Will:!
!
1.  Clarify your messaging!
2.  Build your audience!
3.  Generate leads & revenue!
4. ...
#Inbound101!
Opinion 2:"
Mark Roberge!
#Inbound101!
Create a Content
Machine !
#Inbound101!
GET THE MOST OUT OF
YOUR CONTENT!
#Inbound101!
Create Your Content Engine !
#Inbound101!
Create Your Content Calendar!
1!
Ebook w/ LP / Month!
#Inbound101!
4!
Blog Posts / Month!
1!
Ebook w/ LP / Month!
Create Your Content Calendar"
#Inbound101!
4!
Blog Posts / Month!
FB Posts / Month!
8!
1!
Ebook w/ LP / Month!
Create Your Content Calendar"
#Inbound101!
4
Blog Posts / Month	
  
FB Posts / Month	
  
8
Tweets / month	
  
16
1
Ebook w/ LP / Month
Create Your Conte...
#Inbound101!
Example 1:

Repurpose webinar content into blog posts
and tweets.!
#Inbound101!
Example 2:

Repurpose survey results into blog posts
and tweets.!
#Inbound101!
PART 3:
DO IT AGAIN…BUT
BETTER!
#Inbound101!#Inbound101!
Learn From Your Results!
#Inbound101!
Find Out What Hit the Mark 

And What May Have 

Fallen Short!
#Inbound101!
#Inbound101!
Where Are Your Leads Coming From?!
#Inbound101!
TIPS & TRICKS!
#Inbound101!#Inbound101!
Don’t Plan. Do.!
#Inbound101!
It’s Your Event !
You Can Change it if You Want to !
#Inbound101!
Answer FAQs for Easy to Write Content!
#Inbound101!
www.PredictableRevenue.com/inbound"
JOIN	
  US	
  AUGUST	
  19-­‐22,	
  
2013	
  FOR	
  THE	
  LARGEST	
  
GATHERING	
  OF	
  INBOUND	
  
MARKETERS	
  
	
  
	...
THANK	
  	
  
YOU!	
  
Q+A	
  
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The ABCs of Inbound Marketing

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Join author of Predictable Revenue, Aaron Ross and HubSpot's SVP of Sales & Services, Mark Roberge for a free webinar and learn how you can easily start your inbound marketing campaigns. Aaron and Mark will go over simple ways to get started now, and the most important ways to turn your first inbound steps into actual revenue. View full webinar here: http://bit.ly/15tBvz1

The ABCs of Inbound Marketing

  1. The ABCs 
 of Inbound Marketing."
  2. #Inbound101! 2 Experts, 2 Opinions: ! Aaron Ross Author of Predictable Revenue @motoceo Mark Roberge VP Sales & Services at HubSpot @markroberge
  3. #Inbound101! Housekeeping notes:! ! ! 1. The recording and slides will be available shortly after the webinar! ! 2. Interact with us Twitter: #Inbound101
  4. Who This Is For:! ! ! 1. Anyone who is doing “inbound” marketing, but not getting results! ! 2. Newbies
  5. View the full webinar here:! ! !
  6. #Inbound101! WHAT IS INBOUND MARKETING?
  7. The Marketing Playbook is BROKEN! #Inbound101!
  8. .. The Marketing Playbook is BROKEN! #Inbound101!
  9. #Inbound101!
  10. #Inbound101! Inbound Marketing Methodology!
  11. #Inbound101! Opinion 1:" Aaron Ross! #Inbound101! ! Just do something - it’s okay ! to start small! !
  12. #Inbound101! A proven, SIMPLE way to ensure you:! ! 1.  Clarify your messaging! 2.  Build your audience! 3.  Generate leads & revenue! 4.  Create reusable content!
  13. #Inbound101! STEP 1: PICK A DATE!
  14. #Inbound101! …And Host a Live Event! !
  15. #Inbound101! Why Live Events?!
  16. #Inbound101! SET YOUR EVENT GOALS   •  Branding! •  Lead Generation! •  Customers! #Inbound101!
  17. #Inbound101! STEP 2:   TELL PEOPLE ABOUT! YOUR EVENT!
  18. #Inbound101! Create Your Event Page!
  19. #Inbound101! Choose Promotional Channels
  20. #Inbound101!#inbound101   It Doesn’t Matter How – Just Tell People  
  21. #Inbound101! STEP 3: HOLD THE EVENT ! (NO EXCUSES)!
  22. #Inbound101! Don’t Chicken Out!
  23. #Inbound101! Tell Your Audience What to Do Next!
  24. #Inbound101! Remember, You Will:! ! 1.  Clarify your messaging! 2.  Build your audience! 3.  Generate leads & revenue! 4.  Create reusable content!
  25. #Inbound101! Opinion 2:" Mark Roberge! #Inbound101! Create a Content Machine !
  26. #Inbound101! GET THE MOST OUT OF YOUR CONTENT!
  27. #Inbound101! Create Your Content Engine !
  28. #Inbound101! Create Your Content Calendar! 1! Ebook w/ LP / Month!
  29. #Inbound101! 4! Blog Posts / Month! 1! Ebook w/ LP / Month! Create Your Content Calendar"
  30. #Inbound101! 4! Blog Posts / Month! FB Posts / Month! 8! 1! Ebook w/ LP / Month! Create Your Content Calendar"
  31. #Inbound101! 4 Blog Posts / Month   FB Posts / Month   8 Tweets / month   16 1 Ebook w/ LP / Month Create Your Content Calendar"
  32. #Inbound101! Example 1:
 Repurpose webinar content into blog posts and tweets.!
  33. #Inbound101! Example 2:
 Repurpose survey results into blog posts and tweets.!
  34. #Inbound101! PART 3: DO IT AGAIN…BUT BETTER!
  35. #Inbound101!#Inbound101! Learn From Your Results!
  36. #Inbound101! Find Out What Hit the Mark 
 And What May Have 
 Fallen Short! #Inbound101!
  37. #Inbound101! Where Are Your Leads Coming From?!
  38. #Inbound101! TIPS & TRICKS!
  39. #Inbound101!#Inbound101! Don’t Plan. Do.!
  40. #Inbound101! It’s Your Event ! You Can Change it if You Want to !
  41. #Inbound101! Answer FAQs for Easy to Write Content!
  42. #Inbound101! www.PredictableRevenue.com/inbound"
  43. JOIN  US  AUGUST  19-­‐22,   2013  FOR  THE  LARGEST   GATHERING  OF  INBOUND   MARKETERS                   WWW.INBOUND.COM   JOIN US AUGUST 19-22, 2013 FOR THE LARGEST GATHERING OF INBOUND MARKETERS!
  44. THANK     YOU!  
  45. Q+A  
  • ChigozieOhaka

    Jan. 26, 2016
  • itjil

    Nov. 9, 2014
  • stevekeifer

    Oct. 9, 2014
  • gtpintado

    Oct. 21, 2013
  • camilo_forero

    Oct. 15, 2013
  • bobtod

    Oct. 15, 2013
  • pepemontoro

    Oct. 14, 2013
  • TeoSeo

    Oct. 14, 2013
  • cyxmedia1

    Oct. 14, 2013
  • elwirakotowska

    Oct. 14, 2013
  • reneefortin1

    Oct. 13, 2013
  • sarajgreenfield

    Oct. 13, 2013
  • davidhain

    Oct. 13, 2013
  • ihall2057

    Oct. 13, 2013
  • joseochoacastillo

    Oct. 12, 2013
  • maxOz

    Oct. 12, 2013
  • denisetonin

    Oct. 12, 2013
  • marcadorurbano

    Oct. 12, 2013
  • WilliamPearl

    Oct. 12, 2013
  • islamalts

    Oct. 12, 2013

Join author of Predictable Revenue, Aaron Ross and HubSpot's SVP of Sales & Services, Mark Roberge for a free webinar and learn how you can easily start your inbound marketing campaigns. Aaron and Mark will go over simple ways to get started now, and the most important ways to turn your first inbound steps into actual revenue. View full webinar here: http://bit.ly/15tBvz1

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