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The Future of Marketing,[object Object],Mike Volpe,[object Object],VP Marketing @HubSpot,[object Object],Twitter: @mvolpe,[object Object]
Marketing is Changing,[object Object],1950 - 2000,[object Object],2000 - 2050,[object Object]
Outbound Marketing,[object Object]
Outbound Marketing is Harder,[object Object],800-555-1234,[object Object],Annoying,[object Object],Salesperson,[object Object]
More Bad News…,[object Object]
The Good News…,[object Object]
Inbound Marketing,[object Object]
Inbound Gives Leverage,[object Object]
Budget vs. Brains,[object Object],Flickr: Refracted Moments,[object Object],Flickr: Gaetoan Lee,[object Object]
NY Parking Tickets,[object Object],Blogging + SEO + Social Media,[object Object],[object Object]
25x more visitors from Google
8x more links to websiteWebsite Visitors,[object Object]
Vocio,[object Object],Blogging + SEO + Social Media,[object Object],[object Object]
“This puts us on par with companies that can outspend us 100 fold in marketing”Website Visitors,[object Object]
WebsiteGrader.com,[object Object],Free Interactive Tool,[object Object],1.1 million reports generated,[object Object],30,000+ inbound links,[object Object],50,000+ opt-in email list,[object Object],$5,000 marketing budget,[object Object]
B2B Music Videos,[object Object],[object Object],40,000 views first week,[object Object],10,000 views first day,[object Object],[object Object],#1 source = StumbleUpon,[object Object],#2 source = Twitter,[object Object],#3 source = Facebook,[object Object],[object Object],Page 1 for “inbound marketing”,[object Object],50+ inbound links to blog article,[object Object]
BlendTec - Will It Blend?,[object Object],Videos + Social Media,[object Object],55,000 inbound links,[object Object],83,000 YouTube subscribers,[object Object],500+ Facebook groups,[object Object],5 Digg front page stories,[object Object],3x Sales Increase,[object Object]
Questions to ask yourself...,[object Object]
How am I expanding my online footprint?,[object Object]
Am I publishing,[object Object],share-worthy content?,[object Object]
How can I start and join relevant conversations?,[object Object]
Am I present,[object Object],everywhere people discuss,[object Object],my industry?,[object Object]

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Tampa Bay Internet Technology Summit Keynote August 2009 Mike Volpe

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