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SXSW 2010: Inbound Marketing Presentation
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SXSW 2010: Inbound Marketing Presentation
1.
Inbound Marketing:
Ideas for Starting Something New Dharmesh Shah Founder, CTO HubSpot
2.
@dharmesh (and I’m a
hackepreneur)
3.
23,000+ RSS subscribers
125,000 LinkedIn members Q&A: Answers.OnStartups.com
4.
1000
1500 2000 500 0 Dec-06 Feb-07 Apr-07 Jun-07 Aug-07 Oct-07 Dec-07 Feb-08 What Downturn? Apr-08 Jun-08 Aug-08 HubSpot Customer Growth Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09
5.
Who’s working on
a new business/idea/project?
6.
Outbound Marketing Why
you should take the startup leap.
7.
Inbound Marketing: Get Found
using Google, Social Media and Blogs #2 Web Marketing Book InboundBook.com
8.
Marketing was about
pushing messages out.
9.
Today it’s about pulling
people in.
10.
Make marketing about Outbound
Marketing brains not budget. vs.
11.
Inbound Marketing Gives
Leverage
12.
With inbound, you don’t have to
be schmucky.
13.
Outbound Marketing
14.
Outbound Marketing Write
a blog, not a business plan.
15.
Stealth mode is
for fighter jets, not startups
16.
As ye SEO, so
shall ye reap.
17.
Lessons from 2,177,082
websites.
18.
Friends don’t let friends
make their page title “Home”
19.
Keywords: Don’t pick a fight
with a ninja. (Unless you’re a ninja)
20.
Don’t forget the
humans!
21.
Building A Blog
Following
22.
Outbound Marketing
Experiment with different types of content.
23.
24.
Polarization
works
25.
Example: Outbound marketing
harms kittens.
26.
Look deep into your
data.
27.
Social Media
28.
Even normal people use
twitter now. (via @dharmesh)
29.
Outbound Marketing
The basics: 1. Bio in Profile (76% fail) 2. Avatar 3. Background 4. Website Link (80% fail) 5. Location
30.
Not having fun? You’re
doing it wrong!
31.
Be a marketing
superhero. Find your super power.
32.
I #upvote @dharmesh for
being non-lame at #sxsw. (Or, you can #downvote me too)
33.
Thanks! Inbound Marketing: Get Found
using Google, Social Media and Blogs Dharmesh: You need to run to B&N bookstore.
34.
THANKS! Questions/Feedback: @dharmesh dshah@hubspot.com
35.
36.
Your idea stinks, market
it anyways.