Businesses who blog average 55% more website visitors than those who don't. HubSpot customers who write just 3-4 blog posts per month get 20 more monthly lead submissions, 800 more monthly site visits, 60 more Twitter followers, and 50 more Facebook like's than customers who only write 2 blog posts per month. In this session learn how to create content, optimize keywords, and generate more traffic to your blog using HubSpot's blogging tool.

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How to Use the HubSpotCOS Blog to Create Quality Content
Rachel Sprung
Product Marketing Associate, HubSpot

2. I learned how to use Excel from my dad’s football pool when I was 10.
@RSprung
RACHELSPRUNG

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Google's mission is to organize the world's information and make it universally accessible and useful.

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It’s Google’s rules.
It’s Google’s world.
We just live in it.

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AND THAT’S WHERE BLOGGING COMES IN

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11. 1
Before You Begin Your Blog Post
2
Components of a Strong Blog Post
3
Optimizing Your Blog Post
4
Demo
5
Q&A
AGENDA

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1
BEFORE YOU BEGIN YOUR BLOG POST

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HubSpotcustomers who write 3-4 blog posts per month vs. 2 blog posts per month get
20more monthly lead submissions,
800more monthly site visits,
60more Twitter followers, and
50more Facebook like’s.

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PLANNING
How many blog posts can you commit to?

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TARGET AUDIENCE
What does your audience want to learn?

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KEYWORDS
What keywords do you want to optimize for?

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KEY POINTS
What are you trying to get across in your blog post?

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2
COMPONENTS OF A STRONG BLOG POST

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Introduction

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Structure Your Post

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Use Blog Blueprints
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Add visual elements to your post
Format Your Post

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Include a Call-to-Action
Primary CTA
Secondary CTA

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3
OPTIMIZING YOUR BLOG POST

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Don’t worry about the length
Don’t over
-use keywords
Link to other helpful materials
Use
keywords in the page title, headings, URL, alt text, and meta description
Optimize for On-Page SEO

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Title Optimizations
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Body Optimizations
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Image Optimizations
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Meta Optimizations
Use the SEO Panel

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74%
of users say they’re more likely to return to a site in the future if it’s mobile-friendly.
Google

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Check out your responsive design
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You can also optimize for your tablets
Optimize for Mobile

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Publish content via social media
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Use analytics to understand what content converts
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Use blog subscription emails to let your audience know when there’s new content available
Integrate with the Rest of Your Marketing

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4
DEMO

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QUESTIONS ?