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Virtual Workshop: How to Generate Leads
From Social Media Using the HubSpot
Software

Rebecca Corliss
Head Social Media and Content
HubSpot



Patrick Shea
Head of Channel Marketing
HubSpot


                                #HubSpotSocial
Rebecca
 Corliss
 @repcor

Head of Social
Media and
Content at
HubSpot




#HubSpotSocial
Patrick
 Shea
 @mpatrickshea

Head of Channel
Marketing




#HubSpotSocial
Housekeeping Notes:


1   Webinar slides + video will be emailed to
    all



2   Interact with us on Twitter: #HubSpotSocial
SETTING THE SCENE




            #HubSpotSocial
Inbound
  marketing is a
fundamental shift
 in how we relate
    to potential
    customers




                    #HubSpotSocial
SKIP ADS
                                          UNSUBSCRIBE
                RECYCLE/TRA
     SAY            SH
‘DO NOT CALL’




                                         #HubSpotSocial
PULL
                     EARNED
                       OWN
                     ATTRACT
                      ASSET




            VS.

             Email
   PUSH
   PAID
   RENT
INTERRUPT
INVENTORY

                         #HubSpotSocial
PULL
EARNED
  OWN
ATTRACT
 ASSET




    #HubSpotSocial
Social to Lead Process


1Twee
   t
          Landing
           Page     Form         Lead


           Blog                 Landing
 Like      Post     CTA          Page



          Product               Landing
 Post      Page     CTA          Page

                           #HubSpotSocial
Step-by-Step Example
Social Post   Blog Article         Landing Page




                             CTA
                                       #HubSpotSocial
KEYTAKEAWAYS




           #HubSpotSocial
Publish
 lovable
 content to
 your
 channels.
#HubSpotSocial
Guide
 social
 reach to
 your best
 landing
 pages.
#HubSpotSocial
Measure
 social
 ROI per
 post and
 channel.
#HubSpotSocial
LET’S DIG IN!




                #HubSpotSocial
Goals of Workshop

1. Set up a social account.

1. Make your social content calendar.

2. Post a piece of content to social via
   HubSpot.

1. Bonus – did anyone click or interact
   with your post?
HOMEWORK




           #HubSpotSocial
Reminder: Social to Lead
Process

1Twee
   t
          Landing
           Page     Form         Lead


           Blog                 Landing
 Like      Post     CTA          Page



          Product               Landing
 Post      Page     CTA          Page

                           #HubSpotSocial
Homework

1. Revisit your own social to lead process.

2. After you start posting, check your
   analytics.

1. Test more content and improve schedule.

1. Review social and lead generation plan
   with a HubSpot software expert.
Discuss With a HubSpot Expert
Social Post   Blog Article         Landing Page




                             CTA
                                       #HubSpotSocial
THANK
  YOU

Let’s Talk:
http://bit.ly/cshubspot


                          #HubSpotSocial

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How to Generate Leads from Social Media Using HubSpot

Editor's Notes

  1. “HubSpot Keynote” will be replaced with the name of your trackquestion: should HubSpot be lowercase. Tactical things – more action oriented. Maybe take out some of the “explaining” -- get to the point. 40 mins only.
  2. We will be scheduling a headshot day
  3. We will be scheduling a headshot day
  4. “HubSpot Keynote” will be replaced with the name of your trackquestion: should HubSpot be lowercase. Tactical things – more action oriented. Maybe take out some of the “explaining” -- get to the point. 40 mins only.
  5. STEAL MIKE’S INBOUND SLIDES?
  6. Let’s go through how literally this would happen via a social channel …
  7. Let’s look at this literally through something we’ve done at HubSpot …
  8. Let’s go through how literally this would happen via a social channel …
  9. Let’s look at this literally through something we’ve done at HubSpot …