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Social Media Marketing Case Study

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Presentation by Rick Burnes at the B2B Social Communications Case Study event hosted by the Business Development Institute. This is the case of HubSpot customer Louis E. Page, a fencing supplier that used social media to attract new sales leads.

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Social Media Marketing Case Study

  1. 1. Louis E. Page How One Fencing Supplier Used Social Media to Attract New Sales Leads Rick Burnes Twitter: @rickb rnes T itter @rickburnes September 16, 2009
  2. 2. Agenda I. About HubSpot & Inbound Marketing II. Case Study: Louis E. Page
  3. 3. What’s HubSpot? • Founded in July 2006 from research at MIT y • Cambridge, MA • 1700+ customers 95+ employees 1700 customers, 95 3
  4. 4. Traditional Marketing (Outbound) 4
  5. 5. Marketing Today (Inbound) 5
  6. 6. What Is Inbound Marketing? Process Website Visitors Tools Get Found Get F G t Found d • Publish • Content Mgmt • Promote • Blogging • Optimize • S i l M di Social Media • SEO • Analytics Leads Convert Convert • Test • Offers / CTAs • Target • Landing Pages L di P • Email • Nurture • Lead Intelligence • Lead Mgmt • Analytics Customers 6
  7. 7. What Is Inbound Marketing? Social Media Blogging Leads Customers 7
  8. 8. Agenda I. About HubSpot & Inbound Marketing II. Case Study: Louis E. Page
  9. 9. A Fencing Supplier 9
  10. 10. Louis E. Page on Facebook 10
  11. 11. Louis E. Page on Twitter 11
  12. 12. The Blog: The Fence Post 12
  13. 13. What Are They Getting Out of It? 13
  14. 14. Most Referrals From Search Engines Referrals = savings of: $1,683/month 14
  15. 15. Most Referrals to Blog Posts 15
  16. 16. Pages Are Lottery Tickets
  17. 17. Lessons From Louis …
  18. 18. Don’t Choose Refuse … Flickr Photo: Talking Tree 18
  19. 19. Choose Reference. Flickr Photo: Thomas Hawk
  20. 20. 20
  21. 21. Thank You! www.hubspot.com www.louispage.com Connect with me: LinkedIn: www.linkedin.com/in/rickburnes Twitter: www.twitter.com/rickburnes
  • JeffScolnick1

    Dec. 16, 2014
  • grimreeper

    Mar. 12, 2010
  • delmunoz

    Mar. 7, 2010
  • nurits

    Oct. 24, 2009
  • AlexLevashki

    Oct. 3, 2009
  • jgohil

    Sep. 28, 2009
  • maxOz

    Sep. 23, 2009
  • ibox2000

    Sep. 23, 2009

Presentation by Rick Burnes at the B2B Social Communications Case Study event hosted by the Business Development Institute. This is the case of HubSpot customer Louis E. Page, a fencing supplier that used social media to attract new sales leads.

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