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Social Media Marketing Case Study

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HubSpot
HubSpot

Presentation by Rick Burnes at the B2B Social Communications Case Study event hosted by the Business Development Institute. This is the case of HubSpot customer Louis E. Page, a fencing supplier that used social media to attract new sales leads.

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Louis E. Page How One Fencing Supplier Used Social Media to Attract New Sales Leads Rick Burnes Twitter: @rickb rnes T itter @rickburnes September 16, 2009
Agenda I. About HubSpot & Inbound Marketing II. Case Study: Louis E. Page
What’s HubSpot? • Founded in July 2006 from research at MIT y • Cambridge, MA • 1700+ customers 95+ employees 1700 customers, 95 3
Traditional Marketing (Outbound) 4
Marketing Today (Inbound) 5
What Is Inbound Marketing? Process Website Visitors Tools Get Found Get F G t Found d • Publish • Content Mgmt • Promote • Blogging • Optimize • S i l M di Social Media • SEO • Analytics Leads Convert Convert • Test • Offers / CTAs • Target • Landing Pages L di P • Email • Nurture • Lead Intelligence • Lead Mgmt • Analytics Customers 6
What Is Inbound Marketing? Social Media Blogging Leads Customers 7
Agenda I. About HubSpot & Inbound Marketing II. Case Study: Louis E. Page
A Fencing Supplier 9
Louis E. Page on Facebook 10
Louis E. Page on Twitter 11
The Blog: The Fence Post 12
What Are They Getting Out of It? 13
Most Referrals From Search Engines Referrals = savings of: $1,683/month 14
Most Referrals to Blog Posts 15
Pages Are Lottery Tickets
Lessons From Louis …
Don’t Choose Refuse … Flickr Photo: Talking Tree 18
Choose Reference. Flickr Photo: Thomas Hawk
20
Thank You! www.hubspot.com www.louispage.com Connect with me: LinkedIn: www.linkedin.com/in/rickburnes Twitter: www.twitter.com/rickburnes

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