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Social Media Lead Generation    Builds Marketing Superstars,[object Object],Kipp Bodnar - @KBodnar32,[object Object],Inbound Marketing Manager,[object Object]
Define: Lead,[object Object]
  Please Tweet questions and comments to @KBodnar32The Hashtag is #SMLead & #mpb2b.,[object Object]
Lead ,[object Object],    Generation ,[object Object]
Social Media Lead Generation [5 Steps]
Social ,[object Object],    Media ,[object Object]
Social Media Lead Generation [5 Steps]
Social Media Lead Generation [5 Steps]
Misconceptions ,[object Object],    End Today,[object Object]
Problem,[object Object]
Problem: Generating More           Leads With Less,[object Object]
5 Steps,[object Object]
WARNING:,[object Object],Steps Assume Understanding of Online Marketing and  Content Strategy.,[object Object]
 Step 1: Get The Basics Right ,[object Object]
Landing Page Tips,[object Object]
Offers That Rock,[object Object]
Think Like Publisher,[object Object]
 Step 2: Maximize Content Discovery,[object Object]
Framework: Content Discovery for Lead Generation,[object Object],Regular ,[object Object],Content ,[object Object],Dedicated Monitoring,[object Object],1,[object Object],2,[object Object],3,[object Object],4,[object Object],Abstract Concepts,[object Object],Consistent Sharing,[object Object],Prioritized Engagement,[object Object]
 Step 3: Create Conversion Ubiquity,[object Object]
 The New York Times Is The Competition,[object Object]
Tweeting Landing Pages Doesn’t Kill Puppies,[object Object]
 Step 4: Test and Fail Fast,[object Object]
Abstract Concepts,[object Object],Framework: Social Media Lead Generation Testing,[object Object],4,[object Object],Set action items following the experiment. ,[object Object],3,[object Object],Conduct an experiment retrospective. ,[object Object],2,[object Object],Set methodology for gathering data for success criteria.,[object Object],1,[object Object],Set a clear qualitative objective.,[object Object]
Objective: ,[object Object],Generate 100 Leads From Facebook in 90 Days,[object Object]
Social Media Lead Generation [5 Steps]
Social Media Lead Generation [5 Steps]
Data Gathering: ,[object Object],Use Web Analytics & CRM,[object Object]
Data Gathering: ,[object Object],Use Web Analytics or CRM,[object Object]
Retrospective: Honest Reflection of Execution,[object Object]
Action Items: Stop or Double Down,[object Object]
 Step 5: Optimize For Maximum Lead Flow ,[object Object]
 Conversion Rates ,[object Object],Vs. Traffic,[object Object]
Don’t Believe Me,[object Object]
Source: Science of Lead Generation,[object Object]
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr,[object Object]
Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn,[object Object]
The 5 Steps of Social Media Lead Generation,[object Object],Step 1: Get The Basics Right,[object Object],Step 2: Maximize Content Discovery,[object Object],Step 3: Create Conversion Ubiquity,[object Object],Step 4: Test and Fail Fast,[object Object],Step 5: Optimize For Maximum Lead Flow,[object Object]
You’re The Star,[object Object]
Don’t Wait,[object Object]
End This Today,[object Object]
 ?’s@Kbodnar32Blog.Hubspot.com,[object Object]

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Social Media Lead Generation [5 Steps]

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Hinweis der Redaktion

  1. Customers behind secure firewalls
  2. Customers behind secure firewalls
  3. Customers behind secure firewalls