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Social Media Lead Generation [5 Steps]

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Social Media Lead Generation [5 Steps]

  1. Social Media Lead Generation Builds Marketing Superstars<br />Kipp Bodnar - @KBodnar32<br />Inbound Marketing Manager<br />
  2. Define: Lead<br />
  3. Please Tweet questions and comments to @KBodnar32The Hashtag is #SMLead & #mpb2b.<br />
  4. Lead <br /> Generation <br />
  5. Social <br /> Media <br />
  6. Misconceptions <br /> End Today<br />
  7. Problem<br />
  8. Problem: Generating More Leads With Less<br />
  9. 5 Steps<br />
  10. WARNING:<br />Steps Assume Understanding of Online Marketing and Content Strategy.<br />
  11. Step 1: Get The Basics Right <br />
  12. Landing Page Tips<br />
  13. Offers That Rock<br />
  14. Think Like Publisher<br />
  15. Step 2: Maximize Content Discovery<br />
  16. Framework: Content Discovery for Lead Generation<br />Regular <br />Content <br />Dedicated Monitoring<br />1<br />2<br />3<br />4<br />Abstract Concepts<br />Consistent Sharing<br />Prioritized Engagement<br />
  17. Step 3: Create Conversion Ubiquity<br />
  18. The New York Times Is The Competition<br />
  19. Tweeting Landing Pages Doesn’t Kill Puppies<br />
  20. Step 4: Test and Fail Fast<br />
  21. Abstract Concepts<br />Framework: Social Media Lead Generation Testing<br />4<br />Set action items following the experiment. <br />3<br />Conduct an experiment retrospective. <br />2<br />Set methodology for gathering data for success criteria.<br />1<br />Set a clear qualitative objective.<br />
  22. Objective: <br />Generate 100 Leads From Facebook in 90 Days<br />
  23. Data Gathering: <br />Use Web Analytics & CRM<br />
  24. Data Gathering: <br />Use Web Analytics or CRM<br />
  25. Retrospective: Honest Reflection of Execution<br />
  26. Action Items: Stop or Double Down<br />
  27. Step 5: Optimize For Maximum Lead Flow <br />
  28. Conversion Rates <br />Vs. Traffic<br />
  29. Don’t Believe Me<br />
  30. Source: Science of Lead Generation<br />
  31. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr<br />
  32. Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn<br />
  33. The 5 Steps of Social Media Lead Generation<br />Step 1: Get The Basics Right<br />Step 2: Maximize Content Discovery<br />Step 3: Create Conversion Ubiquity<br />Step 4: Test and Fail Fast<br />Step 5: Optimize For Maximum Lead Flow<br />
  34. You’re The Star<br />
  35. Don’t Wait<br />
  36. End This Today<br />
  37. ?’s@Kbodnar32Blog.Hubspot.com<br />
  • RoyaBakhtiaryRad

    Jun. 9, 2016
  • GraceNkwormen

    Apr. 18, 2014
  • jgohil

    Jul. 12, 2011
  • mustafaduran

    Jun. 17, 2011
  • MVPreneur

    Jun. 17, 2011
  • MarcoGarcia16

    Jun. 15, 2011
  • Rogenica

    Jun. 15, 2011
  • jcrobayo

    Jun. 15, 2011
  • dario22

    Jun. 15, 2011
  • sazbean

    Jun. 15, 2011
  • elsiemax

    Jun. 14, 2011
  • hemanthcrpatna

    Jun. 14, 2011

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