This document outlines a 5-step process for using social media to generate leads: 1. Get the basics right like landing pages and offers. 2. Maximize content discovery through regular, consistent sharing and prioritized engagement. 3. Create conversion ubiquity by tweeting landing pages and competing with sources like the New York Times. 4. Test and fail fast through experiments with clear objectives, data gathering, and retrospectives to optimize. 5. Optimize for maximum lead flow by balancing conversion rates and traffic.

1. Social Media Lead Generation Builds Marketing Superstars Kipp Bodnar - @KBodnar32 Inbound Marketing Manager

2. Define: Lead

3. Please Tweet questions and comments to @KBodnar32The Hashtag is #SMLead & #mpb2b.

4. Lead Generation

6. Social Media

9. Misconceptions End Today

10. Problem

11. Problem: Generating More Leads With Less

12. 5 Steps

13. WARNING: Steps Assume Understanding of Online Marketing and Content Strategy.

14. Step 1: Get The Basics Right

15. Landing Page Tips

16. Offers That Rock

17. Think Like Publisher

18. Step 2: Maximize Content Discovery

19. Framework: Content Discovery for Lead Generation Regular Content Dedicated Monitoring 1 2 3 4 Abstract Concepts Consistent Sharing Prioritized Engagement

20. Step 3: Create Conversion Ubiquity

21. The New York Times Is The Competition

22. Tweeting Landing Pages Doesn’t Kill Puppies

23. Step 4: Test and Fail Fast

24. Abstract Concepts Framework: Social Media Lead Generation Testing 4 Set action items following the experiment. 3 Conduct an experiment retrospective. 2 Set methodology for gathering data for success criteria. 1 Set a clear qualitative objective.

25. Objective: Generate 100 Leads From Facebook in 90 Days

28. Data Gathering: Use Web Analytics & CRM

29. Data Gathering: Use Web Analytics or CRM

30. Retrospective: Honest Reflection of Execution

31. Action Items: Stop or Double Down

32. Step 5: Optimize For Maximum Lead Flow

33. Conversion Rates Vs. Traffic

34. Don’t Believe Me

35. Source: Science of Lead Generation

36. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

37. Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

38. The 5 Steps of Social Media Lead Generation Step 1: Get The Basics Right Step 2: Maximize Content Discovery Step 3: Create Conversion Ubiquity Step 4: Test and Fail Fast Step 5: Optimize For Maximum Lead Flow

39. You’re The Star

40. Don’t Wait

41. End This Today

42. ?’s@Kbodnar32Blog.Hubspot.com