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Small Business Guide To Social Media Marketing

These slides we presented at HubSpot's webinar Small Business Guide to Social Media Marketing

Small Business Guide To Social Media Marketing

  1. 1. Small Business Guide To Social Media Marketing<br />Kipp Bodnar<br />Inbound Marketing Manager @HubSpot<br />Twitter: @KBodnar32<br />Small Business Social Media Case Studies<br />
  2. 2. What HubSpot Software Does<br />2<br />
  3. 3. Traditional Marketing (Outbound)<br />3<br />
  4. 4. Marketing Today (Inbound)<br />4<br />
  5. 5. Does Social Media Work For Small Businesses? <br />
  6. 6. 3 Problems With Social Media<br />Social Media for Small Business?<br />Blog.HubSpot.com<br />
  7. 7.
  8. 8. Info<br />Time<br />Education<br />
  9. 9.
  10. 10. Why Tackle These Problems? <br />
  11. 11.
  12. 12. Case Studies<br />
  13. 13.
  14. 14.
  15. 15. Pay-Per-Click Traffic<br />Organic Traffic<br />Time<br />
  16. 16.
  17. 17. Calls To Action Need Context<br />
  18. 18. Don’t Try To Do It All<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22. Your Product Can’t Suck<br />
  23. 23. Set Expectations<br />
  24. 24.
  25. 25.
  26. 26. Give Customers Ownership <br />
  27. 27.
  28. 28. Online<br />Social Media<br />Offline<br />
  29. 29. Make Customer Engagement Fun <br />
  30. 30.
  31. 31.
  32. 32.
  33. 33. 1<br />Person Can Make Social Media Work<br />
  34. 34. Dynamic Content Works<br />
  35. 35. Don’t Reinvent; Observe What Works<br />
  36. 36. Long Tail Keywords<br />
  37. 37. Social Media Doesn’t Have A Pre-Launch<br />
  38. 38. Analyze What Works For Your Business<br />
  39. 39. Don’t Do Strategies That Don’t Work<br />
  40. 40. In Social Media…<br />1+1>2<br />
  41. 41.
  42. 42. Answer Common Customer Questions With Blog Posts<br />
  43. 43.
  44. 44. Content Isn’t Only Text<br />
  45. 45.
  46. 46. Time<br />
  47. 47. Build A Barrier With Content<br />
  48. 48. 10 Lessons Learned<br />
  49. 49.
  50. 50. Have Methods To Measure Results<br />
  51. 51. Regularly Generate and Distribute Content<br />
  52. 52. Don’t Try To Do It All<br />
  53. 53. Online<br />Social Media<br />Offline<br />
  54. 54. Set Expectations<br />
  55. 55. Become A Thought Leader<br />
  56. 56.
  57. 57. Use Social Media Data For Business Strategy<br />
  58. 58. Pay-Per-Click Traffic<br />Organic Traffic<br />Time<br />
  59. 59. Final Thoughts …<br />
  60. 60. How Small Businesses Can Generate Leads with HubSpot 2:30 p.m. 5/24<br />60<br />
  61. 61. Build Leverage <br />
  62. 62. HubSpot Puts the Pieces Together<br /><ul><li>Software – Simple & Integrated
  63. 63. Support & Expertise
  64. 64. No IT Required</li></li></ul><li>Thank you<br />
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These slides we presented at HubSpot's webinar Small Business Guide to Social Media Marketing

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