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Small Business Guide Social Media Marketing Tips

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HubSpot
HubSpot

This document provides guidance for small businesses on using social media marketing. It discusses that traditional outbound marketing is being replaced by inbound marketing, and that social media can work for small businesses if done properly. Some key tips include focusing social media on solving customer problems; using case studies, calls to action, and dynamic content; becoming a thought leader; measuring results; and generating and distributing content regularly. The goal is to use social media to generate traffic, leads, and sales for small businesses in an integrated way.

Self ImprovementBusinessNews & Politics
1 of 63
Small Business Guide To Social Media Marketing Kipp Bodnar Inbound Marketing Manager @HubSpot Twitter: @KBodnar32 Small Business Social Media Case Studies
What HubSpot Software Does 2
Traditional Marketing (Outbound) 3
Marketing Today (Inbound) 4
Does Social Media Work For Small Businesses?
3 Problems With Social Media Social Media for Small Business? Blog.HubSpot.com
Info Time Education
Why Tackle These Problems?
Case Studies
Pay-Per-Click Traffic Organic Traffic Time
Calls To Action Need Context
Don’t Try To Do It All
Your Product Can’t Suck
Set Expectations
Give Customers Ownership
Online Social Media Offline
Make Customer Engagement Fun
1 Person Can Make Social Media Work
Dynamic Content Works
Don’t Reinvent; Observe What Works
Long Tail Keywords
Social Media Doesn’t Have A Pre-Launch
Analyze What Works For Your Business
Don’t Do Strategies That Don’t Work
In Social Media… 1+1>2
Answer Common Customer Questions With Blog Posts
Content Isn’t Only Text
Time
Build A Barrier With Content
10 Lessons Learned
Have Methods To Measure Results
Regularly Generate and Distribute Content
Don’t Try To Do It All
Online Social Media Offline
Set Expectations
Become A Thought Leader
Use Social Media Data For Business Strategy
Pay-Per-Click Traffic Organic Traffic Time
Final Thoughts …
How Small Businesses Can Generate Leads with HubSpot 2:30 p.m. 5/24 60
Build Leverage
HubSpot Puts the Pieces Together ,[object Object]
Support & Expertise

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