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SEO101 Brian Halligan HubSpot Presentation for New Marketing Summit NMS08

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SEO 101: Learn Search Engine Optimization Basics to Get Found Online in Search Engines What is SEO? Why is it important? The Internet has profoundly transformed the way people learn about and shop for products. Ten years ago, companies reached their consumers through trade shows, print advertising, and other traditional marketing methods. Today, consumers start their shopping experience by looking on the Internet, particularly in the search engines. In order to remain competitive, businesses' websites need to be found online by the consumers already searching for the products and services that they sell. SEO is not rocket science or black magic - this session will cover all the basics you need to know to optimize your website yourself and what to look for when hiring an SEO consultant.

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Download these slides: www.SlideShare.net/HubSpot SEOĀ 101:Ā SearchĀ EngineĀ Optimization BrianĀ Halligan CEOĀ &Ā Co Founder CEO & Coā€Founder HubSpot
Agenda ā€¢ Organic Search Strategy ā€¢ On Page SEO Tips ā€¢ Off Page SEO Tips ā€¢ Measuring Results
OrganicĀ vs.Ā PaidĀ Search ā€¢ OrganicĀ SearchĀ isĀ Best ā€¢ Free ā€¢ MoreĀ traffic ā€¢ S SmarterĀ people t l ā€¢ LongerĀ lasting OrganicĀ Results 75%Ā Clicks
Organic Search multiā€sensorĀ enrollment enterpriseĀ biometrics triadĀ biometrics authenticationĀ software (databaseĀ ofĀ intentions)
Organic Search multiā€sensorĀ enrollment enterpriseĀ biometrics triadĀ biometrics authenticationĀ software (databaseĀ ofĀ intentions) (content) ( )
Organic Search multiā€sensorĀ enrollment enterpriseĀ biometrics triadĀ biometrics authenticationĀ software (databaseĀ ofĀ intentions) (visitors) (content) ( )
Organic Search multiā€sensorĀ enrollment enterpriseĀ biometrics triadĀ biometrics authenticationĀ software (databaseĀ ofĀ intentions) (visitors) (keywordsĀ &Ā seo) multiā€sensorĀ enrollment,Ā digitalĀ persona (content) ( )
Organic Search multiā€sensorĀ enrollment enterpriseĀ biometrics triadĀ biometrics authenticationĀ software (databaseĀ ofĀ intentions) (visitors) (keywordsĀ &Ā seo) multiā€sensorĀ enrollment,Ā digitalĀ persona (content) ( )
Organic Search multiā€sensorĀ enrollment enterpriseĀ biometrics triadĀ biometrics authenticationĀ software (databaseĀ ofĀ intentions) (visitors) (keywordsĀ &Ā seo) website multiā€sensorĀ enrollment,Ā digitalĀ persona website website website (content) ( ) website website (theĀ web) (the web) website websitewebsite website website website website website ebsite website website website website website website website
Organic Search multiā€sensorĀ enrollment enterpriseĀ biometrics triadĀ biometrics authenticationĀ software (databaseĀ ofĀ intentions) (visitors) (keywordsĀ &Ā seo) website multiā€sensorĀ enrollment,Ā digitalĀ persona website website (links) website (content) ( ) website website (theĀ web) (the web) website websitewebsite website website website website website ebsite website website website website website website website
Organic Search multiā€sensorĀ enrollment enterpriseĀ biometrics triadĀ biometrics authenticationĀ software (databaseĀ ofĀ intentions) (visitors) (keywordsĀ &Ā seo) website multiā€sensorĀ enrollment,Ā digitalĀ persona website website (links) website (content) ( ) website website (theĀ web) (the web) website websitewebsite website website website website website ebsite website website website website website website website
Organic Search multiā€sensorĀ enrollment enterpriseĀ biometrics triadĀ biometrics authenticationĀ software (databaseĀ ofĀ intentions) (visitors) (keywordsĀ &Ā seo) website multiā€sensorĀ enrollment,Ā digitalĀ persona website website (links) website (content) ( ) website website (theĀ web) (the web) website websitewebsite website website website website website ebsite website website website website website website website
Organic Search multiā€sensorĀ enrollment enterpriseĀ biometrics triadĀ biometrics authenticationĀ software (databaseĀ ofĀ intentions) (visitors) (keywordsĀ &Ā seo) website multiā€sensorĀ enrollment,Ā digitalĀ persona website website (links) website (content) ( ) website website (theĀ web) (the web) website websitewebsite website website website website website ebsite website website website website website website website
Organic Search multiā€sensorĀ enrollment enterpriseĀ biometrics triadĀ biometrics authenticationĀ software (databaseĀ ofĀ intentions) (visitors) (keywordsĀ &Ā seo) website multiā€sensorĀ enrollment,Ā digitalĀ persona website website (links) website (content) ( ) website website (theĀ web) (the web) website websitewebsite (offer) website website website website website ebsite website website website website website website website
Organic Search multiā€sensorĀ enrollment enterpriseĀ biometrics triadĀ biometrics authenticationĀ software (databaseĀ ofĀ intentions) (visitors) (keywordsĀ &Ā seo) website multiā€sensorĀ enrollment,Ā digitalĀ persona website website (links) website (content) ( ) website website (theĀ web) (the web) website websitewebsite (offer) website website website website (crm) website ebsite website website (leadĀ conversion) website website website website website
Organic Search multiā€sensorĀ enrollment enterpriseĀ biometrics triadĀ biometrics authenticationĀ software (databaseĀ ofĀ intentions) (visitors) multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multi sensorĀ enrollment,Ā digitalĀ persona multiā€sensor enrollment, digital persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensor enrollment digital lpersona multi sensor enrollment digitalpersona multiā€sensorĀ enrollment,Ā digitalĀ persona l multiā€sensorĀ enrollment,Ā digitalĀ persona ll d multiā€sensorĀ enrollment,Ā digitalĀ persona (keywordsĀ &Ā seo) website multiā€sensorĀ enrollment,Ā digitalĀ persona website website (links) website (content) ( ) website website (theĀ web) (the web) website websitewebsite (offer) website website website website (crm) website ebsite website website (leadĀ conversion) website website website website website
Organic Search multiā€sensorĀ enrollment enterpriseĀ biometrics triadĀ biometrics authenticationĀ software (databaseĀ ofĀ intentions) (visitors) multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multi sensorĀ enrollment,Ā digitalĀ persona multiā€sensor enrollment, digital persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensor enrollment digital lpersona multi sensor enrollment digitalpersona multiā€sensorĀ enrollment,Ā digitalĀ persona l multiā€sensorĀ enrollment,Ā digitalĀ persona ll d multiā€sensorĀ enrollment,Ā digitalĀ persona (keywordsĀ &Ā seo) website multiā€sensorĀ enrollment,Ā digitalĀ persona website website (links) website (content) ( ) website website (theĀ web) (the web) website websitewebsite (offer) website website website website (crm) website ebsite website website (leadĀ conversion) website website website website website
Organic Search multiā€sensorĀ enrollment enterpriseĀ biometrics triadĀ biometrics authenticationĀ software (databaseĀ ofĀ intentions) (visitors) multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multi sensorĀ enrollment,Ā digitalĀ persona multiā€sensor enrollment, digital persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensor enrollment digital lpersona multi sensor enrollment digitalpersona multiā€sensorĀ enrollment,Ā digitalĀ persona l multiā€sensorĀ enrollment,Ā digitalĀ persona ll d multiā€sensorĀ enrollment,Ā digitalĀ persona (keywordsĀ &Ā seo) website multiā€sensorĀ enrollment,Ā digitalĀ persona website website (links) website (content) ( ) website website (theĀ web) (the web) website websitewebsite (offer) website website website website (crm) website ebsite website website (leadĀ conversion) website website website website website
Organic Search multiā€sensorĀ enrollment enterpriseĀ biometrics triadĀ biometrics authenticationĀ software (databaseĀ ofĀ intentions) (visitors) multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensorĀ enrollment,Ā digitalĀ persona multi sensorĀ enrollment,Ā digitalĀ persona multiā€sensor enrollment, digital persona multiā€sensorĀ enrollment,Ā digitalĀ persona multiā€sensor enrollment digital lpersona multi sensor enrollment digitalpersona multiā€sensorĀ enrollment,Ā digitalĀ persona l multiā€sensorĀ enrollment,Ā digitalĀ persona ll d multiā€sensorĀ enrollment,Ā digitalĀ persona (keywordsĀ &Ā seo) website multiā€sensorĀ enrollment,Ā digitalĀ persona website website (links) website (content) ( ) website website (theĀ web) (the web) website websitewebsite (offer) website website website website (crm) website ebsite website website (leadĀ conversion) website website website website website
OrganicĀ Search:Ā Publisher/Marketer
OrganicĀ Search:Ā Ā AreĀ YouĀ Worthy?
OnĀ PageĀ SEO:Ā PickingĀ Keywords ā€¢ SearchĀ VolumeĀ  ā€¢ R l RelevanceĀ  ā€¢ DifficultyĀ orĀ CompetitionĀ 
Onā€PageĀ SEO:Ā Ā ā€œVisibleā€Ā Tips
Onā€PageĀ SEO:Ā Ā Invisible
Offā€PageĀ SEOĀ =Ā Ā 75% ā€¢ Recommendations from friends 1. I 1 ā€œI know Brian Halliganā€ Halligan 2. ā€œBrian Halligan is a marketing expertā€ 3 S th Godin: ā€œBrian is a marketing expertā€ 3. Seth G di ā€œB i i k ti tā€ ā€¢ Links are online recommendations 1. A link: www.HubSpot.com 2. A link with anchor text: Internet Marketing 3. Link from a trusted website
OffĀ PageĀ SEO:Ā Ā Tips ā€¢ RemarkableĀ Content ā€¢ Blogs g ā€¢ Tools ā€¢ Videos,Ā photos,Ā etc ā€¢ SocialĀ Mediasphere ā€¢ Blogosphere ā€¢ Directories ā€¢ Partners ā€¢ PressĀ Releases ā€¢ Answers,Ā Forums,Ā etc
Measurement
Measurement:Ā Links
Measurement:Ā RankĀ (vs.Ā Competition)
Measrue:Ā Ā Traffic,Ā Leads,Ā Customers
ThankĀ You! DownloadĀ theseĀ slides: BrianĀ Halligan www.SlideShare.net/HubSpot / p CEOĀ &Ā Co Founder,Ā HubSpot CEO & Coā€Founder HubSpot GradeĀ yourĀ website: Twitter.com/Bhalligan www.websitegrader.com http://Blog.HubSpot.com

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  • 22. OnĀ PageĀ SEO:Ā PickingĀ Keywords ā€¢ SearchĀ VolumeĀ  ā€¢ R l RelevanceĀ  ā€¢ DifficultyĀ orĀ CompetitionĀ 
  • 25. Offā€PageĀ SEOĀ =Ā Ā 75% ā€¢ Recommendations from friends 1. I 1 ā€œI know Brian Halliganā€ Halligan 2. ā€œBrian Halligan is a marketing expertā€ 3 S th Godin: ā€œBrian is a marketing expertā€ 3. Seth G di ā€œB i i k ti tā€ ā€¢ Links are online recommendations 1. A link: www.HubSpot.com 2. A link with anchor text: Internet Marketing 3. Link from a trusted website
  • 26. OffĀ PageĀ SEO:Ā Ā Tips ā€¢ RemarkableĀ Content ā€¢ Blogs g ā€¢ Tools ā€¢ Videos,Ā photos,Ā etc ā€¢ SocialĀ Mediasphere ā€¢ Blogosphere ā€¢ Directories ā€¢ Partners ā€¢ PressĀ Releases ā€¢ Answers,Ā Forums,Ā etc
  • 31. ThankĀ You! DownloadĀ theseĀ slides: BrianĀ Halligan www.SlideShare.net/HubSpot / p CEOĀ &Ā Co Founder,Ā HubSpot CEO & Coā€Founder HubSpot GradeĀ yourĀ website: Twitter.com/Bhalligan www.websitegrader.com http://Blog.HubSpot.com