SlideShare ist ein Scribd-Unternehmen logo
1 von 50
Downloaden Sie, um offline zu lesen
SEO:
      Past, Present, Future


Kipp Bodnar       Jeanne Hopkins
@kbodnar32        @JeanneHopkins
SEO Tips from Website Grader




  Lessons from 2,732,332 websites
Timeline of SEO

    Time Period       Ranking Algorithm

   Before 2000       • Context (web page content)




                     • Context
   2000 to 2010      • Authority (links)


                     • Context
                     • Authority
   2010 and Beyond   • Personalization (social media and
                     personal info)
SEO Before 2000




  Ranking Algorithm:
        f(n): Context
Which Page Gets #1 Ranking?
Search: “business software”


                      vs.


Result: HubSpot.com = #1
HubSpot has stuffed all the metadata and text
fields with lots of keyword phrases, including
“business software”, “business”, etc.
On-Page SEO (Context)

• Page Title

• Clean URL

• Headers & Content


• Description
Keyword Selection




                    “Cosmetic Dentist”
                           vs
                     “Prosthodontist”
Attractive to Whom? (Context)




                            www.seo-browser.com
Pre-2000 SEO Tips

 • Lots of pages
 • Search spider friendly
 • Keyword-rich content
SEO from 2000 to 2010




  Ranking Algorithm:
 f(n): Context + Authority
Which Page Gets #1 Ranking?
Search: “business software”


                      vs.


Result: Salesforce.com = #1
Salesforce.com has more links and authority
since it is a larger company and has been around
longer.
Authority is Determined by Links
Why Links are Votes to Google
• Recommendations from friends
  1. “I know HubSpot”
  2. “HubSpot is a marketing expert”
  3. You trust the person saying this


• Links are online recommendations
  1. A link: www.HubSpot.com
  2. Anchor text: Internet Marketing
  3. Link is from a trusted website
More + Better Content = Links
A Few Links Matter A Lot




Source: SEOMoz
Publish Everything

•   Blog
•   Podcast
•   Videos
•   Photos
•   Presentations
•   eBooks
•   News Releases
Publish Everywhere
Link Worthy Content
Blogging Attracts More Links




     Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
2000 to 2010 SEO Tips

 •   Lots of pages
 •   Search spider friendly
 •   Keyword-rich content
 •   Link-worthy content
 •   Promote content to get links
SEO in 2010 and Beyond




  Ranking Algorithm:
 f(n): Context + Authority
    + Social / Personal
Which Page Gets #1 Ranking?
Search: “business software”


                    vs.


Result: It depends!
It depends on who you are and when you search.
What influences the results?

 •   Browser history of searcher
 •   Location of searcher
 •   Social graph of searcher
 •   Social authority of pages
 •   Up to the second news / trends
What Does SEO Rank Mean?




       SEO rank is now
     a meaningless metric.
What Does SEO Rank Mean?



 At any one time you rank #1 or
   #8 or #40 based on who is
 searching, where they search,
     and what is happening.
Where is Search Going?
Where is Search Going?
Major Trends in Search / Information

 •   Search fractionalization
 •   Personalization
 •   Content volume
 •   Social graph data
 •   Social discovery
 •   Real time content
Searches Per Second


     Google: 34,000 / second

     Yahoo: 3,200 /second

     Bing: 927 / second


Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
Top Search Engines
Words Per Search Growing




    Source: http://blog.comscore.com/2010/06/facebook_search_engine.html
Posts Per Second


     Facebook: 700 / second

     Twitter: 600 / second

     Google Buzz: 55 / second


Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
50 Million Tweets Per Day
NEW: Facebook = The Web
Coming to SEO: Likes = Links




          =          =
What should I do to prepare for
     what’s next in SEO?
Build Your Reach to Build Authority
Reach Metric                 HubSpot   Salesforce.com
Inbound Links                451,000       78,676
MozRank SEO Authority 1-10      6             6


LinkedIn Group Members        45,000       14,400
LinkedIn Company Followers      458          276
Facebook Fans                 11,900       6,500
Twitter Followers             34,000       6,800
Google Buzz Followers          1,000        None
YouTube Views                300,000      400,000
Slideshare Views             375,000       3,000
Twitter Mentions Per Month    34,000       9,500
Evolution of the Database
Content Makes You Interesting
Blogging Drives Social Success




      Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
Make Sharing Easy
Auto-Post New Content to Social & Email




                          New Blog Post: A CEO’s
                          Guide to Internet Marketing
Build Network - Keyword Search
Start Groups on Topics


               Groups

               Group & Page

               Lists
Participate in Q&A
• Facebook
  Discussions

• Yahoo!
  Answers

• LinkedIn
  Q&A and
  Discussions
All Your Employees Are Marketers
Empower Employees by Sharing Info
SEO Tips for 2010 and Beyond

 •   Lots of pages
 •   Search spider friendly
 •   Keyword-rich content
 •   Link-worthy content
 •   Promote content to get links
 •   Publish more often
 •   Build a large social following
 •   Engage your social following
Suggested Next Steps

 The Basics:
 • Read the “Inbound Marketing” Book
 • Grade your website:
   www.WebsiteGrader.com

 More Advanced:
 • Tips for Twitter, Facebook, LinkedIn:
 • www.HubSpot.com/marketing-hubs
Q&A

Weitere ähnliche Inhalte

Was ist angesagt?

Integrating Search and Social Media
Integrating Search and Social MediaIntegrating Search and Social Media
Integrating Search and Social MediaNavneet Kaushal
 
Best SEO Curse PPT
Best SEO Curse PPTBest SEO Curse PPT
Best SEO Curse PPTSEO SKills
 
The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016Rand Fishkin
 
SEO Tips- Changing landscape of SEO & Links
SEO Tips- Changing landscape of SEO & LinksSEO Tips- Changing landscape of SEO & Links
SEO Tips- Changing landscape of SEO & LinksNavneet Kaushal
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEORand Fishkin
 
An Introduction to SEO: Guest Lecture
An Introduction to SEO: Guest LectureAn Introduction to SEO: Guest Lecture
An Introduction to SEO: Guest LectureObergine
 
What is SEO? - Basic SEO Guide for Beginners.pptx
What is SEO? - Basic SEO Guide for Beginners.pptxWhat is SEO? - Basic SEO Guide for Beginners.pptx
What is SEO? - Basic SEO Guide for Beginners.pptxGeromme Talampas
 
Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLand
Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLandPeriodic Table of SEO Success Factors & Guide to SEO by SearchEngineLand
Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLandSearch Engine Land
 
Content Marketing Success by Design
Content Marketing Success by DesignContent Marketing Success by Design
Content Marketing Success by DesignEric Enge
 
SEO presentation for marketing summit 2017
SEO presentation for marketing summit 2017SEO presentation for marketing summit 2017
SEO presentation for marketing summit 2017Scott True
 
SEO 2012 by Navneet Kaushal
SEO 2012 by Navneet KaushalSEO 2012 by Navneet Kaushal
SEO 2012 by Navneet KaushalNavneet Kaushal
 
Mobile SEO Best Practices & Tips
Mobile SEO Best Practices & TipsMobile SEO Best Practices & Tips
Mobile SEO Best Practices & TipsNavneet Kaushal
 
SEO Basics - The What and Why of SEO
SEO Basics - The What and Why of SEOSEO Basics - The What and Why of SEO
SEO Basics - The What and Why of SEOAlex Conway
 
PageTraffic Reviews Metric Driven SEO at TFMA
PageTraffic Reviews Metric Driven SEO at TFMA PageTraffic Reviews Metric Driven SEO at TFMA
PageTraffic Reviews Metric Driven SEO at TFMA Navneet Kaushal
 
Beginning and Advanced SEO for Beginners Workshop
Beginning and Advanced SEO for Beginners WorkshopBeginning and Advanced SEO for Beginners Workshop
Beginning and Advanced SEO for Beginners WorkshopJohnBolyard.com
 
SEO Challenges in 2013 by Navneet Kaushal
SEO Challenges in 2013 by Navneet KaushalSEO Challenges in 2013 by Navneet Kaushal
SEO Challenges in 2013 by Navneet KaushalNavneet Kaushal
 

Was ist angesagt? (20)

Integrating Search and Social Media
Integrating Search and Social MediaIntegrating Search and Social Media
Integrating Search and Social Media
 
Best SEO Curse PPT
Best SEO Curse PPTBest SEO Curse PPT
Best SEO Curse PPT
 
Next Generation SEO
Next Generation SEONext Generation SEO
Next Generation SEO
 
The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016
 
SEO Tips- Changing landscape of SEO & Links
SEO Tips- Changing landscape of SEO & LinksSEO Tips- Changing landscape of SEO & Links
SEO Tips- Changing landscape of SEO & Links
 
Introduction to SEO
Introduction to SEOIntroduction to SEO
Introduction to SEO
 
An Introduction to SEO: Guest Lecture
An Introduction to SEO: Guest LectureAn Introduction to SEO: Guest Lecture
An Introduction to SEO: Guest Lecture
 
What is SEO? - Basic SEO Guide for Beginners.pptx
What is SEO? - Basic SEO Guide for Beginners.pptxWhat is SEO? - Basic SEO Guide for Beginners.pptx
What is SEO? - Basic SEO Guide for Beginners.pptx
 
Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLand
Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLandPeriodic Table of SEO Success Factors & Guide to SEO by SearchEngineLand
Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLand
 
Content Marketing Success by Design
Content Marketing Success by DesignContent Marketing Success by Design
Content Marketing Success by Design
 
SEO presentation for marketing summit 2017
SEO presentation for marketing summit 2017SEO presentation for marketing summit 2017
SEO presentation for marketing summit 2017
 
SEO 2012 by Navneet Kaushal
SEO 2012 by Navneet KaushalSEO 2012 by Navneet Kaushal
SEO 2012 by Navneet Kaushal
 
Mobile SEO Best Practices & Tips
Mobile SEO Best Practices & TipsMobile SEO Best Practices & Tips
Mobile SEO Best Practices & Tips
 
Seo Success in 2020
Seo Success in 2020Seo Success in 2020
Seo Success in 2020
 
SEO Basics - The What and Why of SEO
SEO Basics - The What and Why of SEOSEO Basics - The What and Why of SEO
SEO Basics - The What and Why of SEO
 
PageTraffic Reviews Metric Driven SEO at TFMA
PageTraffic Reviews Metric Driven SEO at TFMA PageTraffic Reviews Metric Driven SEO at TFMA
PageTraffic Reviews Metric Driven SEO at TFMA
 
SEO Training Slides October 2016
SEO Training Slides October 2016SEO Training Slides October 2016
SEO Training Slides October 2016
 
Beginning and Advanced SEO for Beginners Workshop
Beginning and Advanced SEO for Beginners WorkshopBeginning and Advanced SEO for Beginners Workshop
Beginning and Advanced SEO for Beginners Workshop
 
SEO Challenges in 2013 by Navneet Kaushal
SEO Challenges in 2013 by Navneet KaushalSEO Challenges in 2013 by Navneet Kaushal
SEO Challenges in 2013 by Navneet Kaushal
 
Next Generation SEO
Next Generation SEONext Generation SEO
Next Generation SEO
 

Andere mochten auch

SEO 101 - Search Engine Optimization Basics - HubSpot
SEO 101 - Search Engine Optimization Basics - HubSpotSEO 101 - Search Engine Optimization Basics - HubSpot
SEO 101 - Search Engine Optimization Basics - HubSpotHubSpot
 
10 Steps to Great SEO: InfusionCon 2011
10 Steps to Great SEO: InfusionCon 201110 Steps to Great SEO: InfusionCon 2011
10 Steps to Great SEO: InfusionCon 2011Rand Fishkin
 
SEO Camp Montreal 2013: How to Evolve When the Future of SEO is "Not Provided"
SEO Camp Montreal 2013: How to Evolve When the Future of SEO is "Not Provided"SEO Camp Montreal 2013: How to Evolve When the Future of SEO is "Not Provided"
SEO Camp Montreal 2013: How to Evolve When the Future of SEO is "Not Provided"AOD Marketing
 
Outreach: Choisir les bonnes cibles - SEO Camp Montréal 2013
Outreach: Choisir les bonnes cibles - SEO Camp Montréal 2013Outreach: Choisir les bonnes cibles - SEO Camp Montréal 2013
Outreach: Choisir les bonnes cibles - SEO Camp Montréal 2013David Bélanger
 
Seo camp 2013 pres. finale
Seo camp 2013   pres. finaleSeo camp 2013   pres. finale
Seo camp 2013 pres. finaleAbsolunet
 
Organik SEO's Digital Marketing Presentation for the 2016 Cause Conference
Organik SEO's Digital Marketing Presentation for the 2016 Cause ConferenceOrganik SEO's Digital Marketing Presentation for the 2016 Cause Conference
Organik SEO's Digital Marketing Presentation for the 2016 Cause ConferenceOrganik SEO
 
Du SEO au marketing de contenu : des filles en SEO ?
Du SEO au marketing de contenu : des filles en SEO ?Du SEO au marketing de contenu : des filles en SEO ?
Du SEO au marketing de contenu : des filles en SEO ?Lydie Padilla
 
Le black hat, qu'est ce que c'est ?
Le black hat, qu'est ce que c'est ?Le black hat, qu'est ce que c'est ?
Le black hat, qu'est ce que c'est ?Bruno Hug
 
La Mesure du Trafic Organique - NVI-iProspect - SEO Camp Montreal 2013
La Mesure du Trafic Organique - NVI-iProspect - SEO Camp Montreal 2013La Mesure du Trafic Organique - NVI-iProspect - SEO Camp Montreal 2013
La Mesure du Trafic Organique - NVI-iProspect - SEO Camp Montreal 2013Lemesle Gautier
 
DCP Organizational Skills Irving ISD
DCP Organizational Skills Irving ISDDCP Organizational Skills Irving ISD
DCP Organizational Skills Irving ISDRyan Patton
 
Why Students Need to be Organized
Why Students Need to be OrganizedWhy Students Need to be Organized
Why Students Need to be OrganizedEileen Roth
 
SEO: A Crash Course | What is SEO in 2015? An Ethoseo™ Presentation
SEO: A Crash Course | What is SEO in 2015? An Ethoseo™ PresentationSEO: A Crash Course | What is SEO in 2015? An Ethoseo™ Presentation
SEO: A Crash Course | What is SEO in 2015? An Ethoseo™ PresentationDamien Wright
 
Optimizing Your LinkedIn Profile to Improve SEO for Your Company
Optimizing Your LinkedIn Profile to Improve SEO for Your CompanyOptimizing Your LinkedIn Profile to Improve SEO for Your Company
Optimizing Your LinkedIn Profile to Improve SEO for Your CompanyPJA Advertising + Marketing
 
Time Management: Get Organized for Peak Performance
Time Management: Get Organized for Peak PerformanceTime Management: Get Organized for Peak Performance
Time Management: Get Organized for Peak PerformanceMariano Jauco
 
Organizing Self A Better Way To Life
Organizing Self   A Better Way To LifeOrganizing Self   A Better Way To Life
Organizing Self A Better Way To Lifesangha
 
Organizational Skills
Organizational SkillsOrganizational Skills
Organizational SkillsBearkits
 
The Evolution of Google's Rankings
The Evolution of Google's RankingsThe Evolution of Google's Rankings
The Evolution of Google's RankingsRand Fishkin
 
Three simple steps to reduce stress instantly
Three simple steps to reduce stress instantlyThree simple steps to reduce stress instantly
Three simple steps to reduce stress instantlyKumar Gauraw
 
Definition of basic organizational skills
Definition of basic organizational skillsDefinition of basic organizational skills
Definition of basic organizational skillsCr Faezah
 
TIME MANAGEMENT & ORGANIZATIONAL SKILLS II
TIME MANAGEMENT & ORGANIZATIONAL SKILLS IITIME MANAGEMENT & ORGANIZATIONAL SKILLS II
TIME MANAGEMENT & ORGANIZATIONAL SKILLS IISandy Chernoff
 

Andere mochten auch (20)

SEO 101 - Search Engine Optimization Basics - HubSpot
SEO 101 - Search Engine Optimization Basics - HubSpotSEO 101 - Search Engine Optimization Basics - HubSpot
SEO 101 - Search Engine Optimization Basics - HubSpot
 
10 Steps to Great SEO: InfusionCon 2011
10 Steps to Great SEO: InfusionCon 201110 Steps to Great SEO: InfusionCon 2011
10 Steps to Great SEO: InfusionCon 2011
 
SEO Camp Montreal 2013: How to Evolve When the Future of SEO is "Not Provided"
SEO Camp Montreal 2013: How to Evolve When the Future of SEO is "Not Provided"SEO Camp Montreal 2013: How to Evolve When the Future of SEO is "Not Provided"
SEO Camp Montreal 2013: How to Evolve When the Future of SEO is "Not Provided"
 
Outreach: Choisir les bonnes cibles - SEO Camp Montréal 2013
Outreach: Choisir les bonnes cibles - SEO Camp Montréal 2013Outreach: Choisir les bonnes cibles - SEO Camp Montréal 2013
Outreach: Choisir les bonnes cibles - SEO Camp Montréal 2013
 
Seo camp 2013 pres. finale
Seo camp 2013   pres. finaleSeo camp 2013   pres. finale
Seo camp 2013 pres. finale
 
Organik SEO's Digital Marketing Presentation for the 2016 Cause Conference
Organik SEO's Digital Marketing Presentation for the 2016 Cause ConferenceOrganik SEO's Digital Marketing Presentation for the 2016 Cause Conference
Organik SEO's Digital Marketing Presentation for the 2016 Cause Conference
 
Du SEO au marketing de contenu : des filles en SEO ?
Du SEO au marketing de contenu : des filles en SEO ?Du SEO au marketing de contenu : des filles en SEO ?
Du SEO au marketing de contenu : des filles en SEO ?
 
Le black hat, qu'est ce que c'est ?
Le black hat, qu'est ce que c'est ?Le black hat, qu'est ce que c'est ?
Le black hat, qu'est ce que c'est ?
 
La Mesure du Trafic Organique - NVI-iProspect - SEO Camp Montreal 2013
La Mesure du Trafic Organique - NVI-iProspect - SEO Camp Montreal 2013La Mesure du Trafic Organique - NVI-iProspect - SEO Camp Montreal 2013
La Mesure du Trafic Organique - NVI-iProspect - SEO Camp Montreal 2013
 
DCP Organizational Skills Irving ISD
DCP Organizational Skills Irving ISDDCP Organizational Skills Irving ISD
DCP Organizational Skills Irving ISD
 
Why Students Need to be Organized
Why Students Need to be OrganizedWhy Students Need to be Organized
Why Students Need to be Organized
 
SEO: A Crash Course | What is SEO in 2015? An Ethoseo™ Presentation
SEO: A Crash Course | What is SEO in 2015? An Ethoseo™ PresentationSEO: A Crash Course | What is SEO in 2015? An Ethoseo™ Presentation
SEO: A Crash Course | What is SEO in 2015? An Ethoseo™ Presentation
 
Optimizing Your LinkedIn Profile to Improve SEO for Your Company
Optimizing Your LinkedIn Profile to Improve SEO for Your CompanyOptimizing Your LinkedIn Profile to Improve SEO for Your Company
Optimizing Your LinkedIn Profile to Improve SEO for Your Company
 
Time Management: Get Organized for Peak Performance
Time Management: Get Organized for Peak PerformanceTime Management: Get Organized for Peak Performance
Time Management: Get Organized for Peak Performance
 
Organizing Self A Better Way To Life
Organizing Self   A Better Way To LifeOrganizing Self   A Better Way To Life
Organizing Self A Better Way To Life
 
Organizational Skills
Organizational SkillsOrganizational Skills
Organizational Skills
 
The Evolution of Google's Rankings
The Evolution of Google's RankingsThe Evolution of Google's Rankings
The Evolution of Google's Rankings
 
Three simple steps to reduce stress instantly
Three simple steps to reduce stress instantlyThree simple steps to reduce stress instantly
Three simple steps to reduce stress instantly
 
Definition of basic organizational skills
Definition of basic organizational skillsDefinition of basic organizational skills
Definition of basic organizational skills
 
TIME MANAGEMENT & ORGANIZATIONAL SKILLS II
TIME MANAGEMENT & ORGANIZATIONAL SKILLS IITIME MANAGEMENT & ORGANIZATIONAL SKILLS II
TIME MANAGEMENT & ORGANIZATIONAL SKILLS II
 

Ähnlich wie SEO - Past, Present, Future

SEO Past Present and Future
SEO Past Present and FutureSEO Past Present and Future
SEO Past Present and FutureHubSpot
 
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You  SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You Pilot Fish
 
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVESOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
 
ICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloDavid Carollo
 
SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...
SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...
SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...Timothy Carpenter
 
Social Media for SEO in 2014
Social Media for SEO in 2014Social Media for SEO in 2014
Social Media for SEO in 2014Navneet Kaushal
 
MeetUp Presentation SEO & Social Media
MeetUp Presentation SEO & Social MediaMeetUp Presentation SEO & Social Media
MeetUp Presentation SEO & Social MediaSEO Optimizers
 
How Google Got Binged, and other SEO Stories
How Google Got Binged, and other SEO StoriesHow Google Got Binged, and other SEO Stories
How Google Got Binged, and other SEO StoriesSanky Inc.
 
Role of SEO in Inbound Marketing
Role of SEO in Inbound MarketingRole of SEO in Inbound Marketing
Role of SEO in Inbound MarketingJoseph McELroy
 
Social Media SEO ranking factors 2012
Social Media SEO ranking factors 2012Social Media SEO ranking factors 2012
Social Media SEO ranking factors 2012Prosperity Media
 
Optimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business BloggingOptimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business BloggingTopRank Marketing Agency
 
Link Development Post Panda
Link Development Post PandaLink Development Post Panda
Link Development Post PandaLisa Myers
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social mediaSimon Nash
 
The Power of Social Media + Search
The Power of Social Media + SearchThe Power of Social Media + Search
The Power of Social Media + SearchHubSpot
 
Seo 101 - Inbound Marketing Summit - Dallas
Seo 101 - Inbound Marketing Summit - DallasSeo 101 - Inbound Marketing Summit - Dallas
Seo 101 - Inbound Marketing Summit - DallasHubSpot
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social mediaReading Room
 
Google In 2015 & Authority Content To Increase Traffic & Conversions
Google In 2015 & Authority Content To Increase Traffic & ConversionsGoogle In 2015 & Authority Content To Increase Traffic & Conversions
Google In 2015 & Authority Content To Increase Traffic & Conversionssemrush_webinars
 
Social Media Optimization Case Studies & Tips
Social Media Optimization Case Studies & TipsSocial Media Optimization Case Studies & Tips
Social Media Optimization Case Studies & TipsTopRank Marketing Agency
 

Ähnlich wie SEO - Past, Present, Future (20)

SEO Past Present and Future
SEO Past Present and FutureSEO Past Present and Future
SEO Past Present and Future
 
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You  SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You
SEO and Social Media for Industrial Companies: Google, Blogs, YouTube and You
 
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVESOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE
 
ICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
ICTT India 2019 - "Secrets of Search Engines Rankings" by David CarolloICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
ICTT India 2019 - "Secrets of Search Engines Rankings" by David Carollo
 
SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...
SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...
SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...
 
Social Media for SEO in 2014
Social Media for SEO in 2014Social Media for SEO in 2014
Social Media for SEO in 2014
 
MeetUp Presentation SEO & Social Media
MeetUp Presentation SEO & Social MediaMeetUp Presentation SEO & Social Media
MeetUp Presentation SEO & Social Media
 
How Google Got Binged, and other SEO Stories
How Google Got Binged, and other SEO StoriesHow Google Got Binged, and other SEO Stories
How Google Got Binged, and other SEO Stories
 
Role of SEO in Inbound Marketing
Role of SEO in Inbound MarketingRole of SEO in Inbound Marketing
Role of SEO in Inbound Marketing
 
Social Media SEO ranking factors 2012
Social Media SEO ranking factors 2012Social Media SEO ranking factors 2012
Social Media SEO ranking factors 2012
 
Optimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business BloggingOptimize & Socialize for Better Business Blogging
Optimize & Socialize for Better Business Blogging
 
Link Development Post Panda
Link Development Post PandaLink Development Post Panda
Link Development Post Panda
 
SEO for Startups
SEO for StartupsSEO for Startups
SEO for Startups
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social media
 
The Power of Social Media + Search
The Power of Social Media + SearchThe Power of Social Media + Search
The Power of Social Media + Search
 
What's Hot in Search Marketing: 2012 Update
What's Hot in Search Marketing: 2012 UpdateWhat's Hot in Search Marketing: 2012 Update
What's Hot in Search Marketing: 2012 Update
 
Seo 101 - Inbound Marketing Summit - Dallas
Seo 101 - Inbound Marketing Summit - DallasSeo 101 - Inbound Marketing Summit - Dallas
Seo 101 - Inbound Marketing Summit - Dallas
 
Integrating search marketing and social media
Integrating search marketing and social mediaIntegrating search marketing and social media
Integrating search marketing and social media
 
Google In 2015 & Authority Content To Increase Traffic & Conversions
Google In 2015 & Authority Content To Increase Traffic & ConversionsGoogle In 2015 & Authority Content To Increase Traffic & Conversions
Google In 2015 & Authority Content To Increase Traffic & Conversions
 
Social Media Optimization Case Studies & Tips
Social Media Optimization Case Studies & TipsSocial Media Optimization Case Studies & Tips
Social Media Optimization Case Studies & Tips
 

Mehr von HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingHubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to KnowHubSpot
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonHubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
 

Mehr von HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 

Kürzlich hochgeladen

Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 

Kürzlich hochgeladen (20)

Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 

SEO - Past, Present, Future

  • 1. SEO: Past, Present, Future Kipp Bodnar Jeanne Hopkins @kbodnar32 @JeanneHopkins
  • 2. SEO Tips from Website Grader Lessons from 2,732,332 websites
  • 3. Timeline of SEO Time Period Ranking Algorithm Before 2000 • Context (web page content) • Context 2000 to 2010 • Authority (links) • Context • Authority 2010 and Beyond • Personalization (social media and personal info)
  • 4. SEO Before 2000 Ranking Algorithm: f(n): Context
  • 5. Which Page Gets #1 Ranking? Search: “business software” vs. Result: HubSpot.com = #1 HubSpot has stuffed all the metadata and text fields with lots of keyword phrases, including “business software”, “business”, etc.
  • 6. On-Page SEO (Context) • Page Title • Clean URL • Headers & Content • Description
  • 7. Keyword Selection “Cosmetic Dentist” vs “Prosthodontist”
  • 8. Attractive to Whom? (Context) www.seo-browser.com
  • 9. Pre-2000 SEO Tips • Lots of pages • Search spider friendly • Keyword-rich content
  • 10. SEO from 2000 to 2010 Ranking Algorithm: f(n): Context + Authority
  • 11. Which Page Gets #1 Ranking? Search: “business software” vs. Result: Salesforce.com = #1 Salesforce.com has more links and authority since it is a larger company and has been around longer.
  • 13. Why Links are Votes to Google • Recommendations from friends 1. “I know HubSpot” 2. “HubSpot is a marketing expert” 3. You trust the person saying this • Links are online recommendations 1. A link: www.HubSpot.com 2. Anchor text: Internet Marketing 3. Link is from a trusted website
  • 14. More + Better Content = Links
  • 15. A Few Links Matter A Lot Source: SEOMoz
  • 16. Publish Everything • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases
  • 19. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
  • 20. 2000 to 2010 SEO Tips • Lots of pages • Search spider friendly • Keyword-rich content • Link-worthy content • Promote content to get links
  • 21. SEO in 2010 and Beyond Ranking Algorithm: f(n): Context + Authority + Social / Personal
  • 22. Which Page Gets #1 Ranking? Search: “business software” vs. Result: It depends! It depends on who you are and when you search.
  • 23. What influences the results? • Browser history of searcher • Location of searcher • Social graph of searcher • Social authority of pages • Up to the second news / trends
  • 24. What Does SEO Rank Mean? SEO rank is now a meaningless metric.
  • 25. What Does SEO Rank Mean? At any one time you rank #1 or #8 or #40 based on who is searching, where they search, and what is happening.
  • 26. Where is Search Going?
  • 27. Where is Search Going?
  • 28. Major Trends in Search / Information • Search fractionalization • Personalization • Content volume • Social graph data • Social discovery • Real time content
  • 29. Searches Per Second Google: 34,000 / second Yahoo: 3,200 /second Bing: 927 / second Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  • 31. Words Per Search Growing Source: http://blog.comscore.com/2010/06/facebook_search_engine.html
  • 32. Posts Per Second Facebook: 700 / second Twitter: 600 / second Google Buzz: 55 / second Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
  • 33. 50 Million Tweets Per Day
  • 34. NEW: Facebook = The Web
  • 35. Coming to SEO: Likes = Links = =
  • 36. What should I do to prepare for what’s next in SEO?
  • 37. Build Your Reach to Build Authority Reach Metric HubSpot Salesforce.com Inbound Links 451,000 78,676 MozRank SEO Authority 1-10 6 6 LinkedIn Group Members 45,000 14,400 LinkedIn Company Followers 458 276 Facebook Fans 11,900 6,500 Twitter Followers 34,000 6,800 Google Buzz Followers 1,000 None YouTube Views 300,000 400,000 Slideshare Views 375,000 3,000 Twitter Mentions Per Month 34,000 9,500
  • 38. Evolution of the Database
  • 39. Content Makes You Interesting
  • 40. Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
  • 42. Auto-Post New Content to Social & Email New Blog Post: A CEO’s Guide to Internet Marketing
  • 43. Build Network - Keyword Search
  • 44. Start Groups on Topics Groups Group & Page Lists
  • 45. Participate in Q&A • Facebook Discussions • Yahoo! Answers • LinkedIn Q&A and Discussions
  • 46. All Your Employees Are Marketers
  • 47. Empower Employees by Sharing Info
  • 48. SEO Tips for 2010 and Beyond • Lots of pages • Search spider friendly • Keyword-rich content • Link-worthy content • Promote content to get links • Publish more often • Build a large social following • Engage your social following
  • 49. Suggested Next Steps The Basics: • Read the “Inbound Marketing” Book • Grade your website: www.WebsiteGrader.com More Advanced: • Tips for Twitter, Facebook, LinkedIn: • www.HubSpot.com/marketing-hubs
  • 50. Q&A