2. SEO Tips from Website Grader
Lessons from 2,732,332 websites
3. Timeline of SEO
Time Period Ranking Algorithm
Before 2000 ⢠Context (web page content)
⢠Context
2000 to 2010 ⢠Authority (links)
⢠Context
⢠Authority
2010 and Beyond ⢠Personalization (social media and
personal info)
5. Which Page Gets #1 Ranking?
Search: âbusiness softwareâ
vs.
Result: HubSpot.com = #1
HubSpot has stuffed all the metadata and text
fields with lots of keyword phrases, including
âbusiness softwareâ, âbusinessâ, etc.
9. Pre-2000 SEO Tips
⢠Lots of pages
⢠Search spider friendly
⢠Keyword-rich content
10. SEO from 2000 to 2010
Ranking Algorithm:
f(n): Context + Authority
11. Which Page Gets #1 Ranking?
Search: âbusiness softwareâ
vs.
Result: Salesforce.com = #1
Salesforce.com has more links and authority
since it is a larger company and has been around
longer.
13. Why Links are Votes to Google
⢠Recommendations from friends
1. âI know HubSpotâ
2. âHubSpot is a marketing expertâ
3. You trust the person saying this
⢠Links are online recommendations
1. A link: www.HubSpot.com
2. Anchor text: Internet Marketing
3. Link is from a trusted website
19. Blogging Attracts More Links
Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
20. 2000 to 2010 SEO Tips
⢠Lots of pages
⢠Search spider friendly
⢠Keyword-rich content
⢠Link-worthy content
⢠Promote content to get links
21. SEO in 2010 and Beyond
Ranking Algorithm:
f(n): Context + Authority
+ Social / Personal
22. Which Page Gets #1 Ranking?
Search: âbusiness softwareâ
vs.
Result: It depends!
It depends on who you are and when you search.
23. What influences the results?
⢠Browser history of searcher
⢠Location of searcher
⢠Social graph of searcher
⢠Social authority of pages
⢠Up to the second news / trends
24. What Does SEO Rank Mean?
SEO rank is now
a meaningless metric.
25. What Does SEO Rank Mean?
At any one time you rank #1 or
#8 or #40 based on who is
searching, where they search,
and what is happening.
28. Major Trends in Search / Information
⢠Search fractionalization
⢠Personalization
⢠Content volume
⢠Social graph data
⢠Social discovery
⢠Real time content
29. Searches Per Second
Google: 34,000 / second
Yahoo: 3,200 /second
Bing: 927 / second
Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
31. Words Per Search Growing
Source: http://blog.comscore.com/2010/06/facebook_search_engine.html
32. Posts Per Second
Facebook: 700 / second
Twitter: 600 / second
Google Buzz: 55 / second
Source: http://searchengineland.com/by-the-numbers-twitter-vs-facebook-vs-google-buzz-36709
48. SEO Tips for 2010 and Beyond
⢠Lots of pages
⢠Search spider friendly
⢠Keyword-rich content
⢠Link-worthy content
⢠Promote content to get links
⢠Publish more often
⢠Build a large social following
⢠Engage your social following
49. Suggested Next Steps
The Basics:
⢠Read the âInbound Marketingâ Book
⢠Grade your website:
www.WebsiteGrader.com
More Advanced:
⢠Tips for Twitter, Facebook, LinkedIn:
⢠www.HubSpot.com/marketing-hubs