Sneak Peek! SEO: Past, Present, and Future

•

4 gefällt mir•13,608 views

SEO used to be treated like a game. You'd stuff keywords into your page titles, meta descriptions, header tags, content, and image ALT text, and you'd be set. But the rules of the game have changed. Grab the ebook to learn more >> http://hub.am/18GWn4b

Marketing

BACK IN THE DAY,

was all about

2 THINGS:

Keywords
On-Page SEO
•Keywords
•Page Title
•Title Tags

Oﬀ-Page SEO

Keywords & Links
On-Page SEO

Oﬀ-Page SEO

•Keywords
•Page Title
•Title Tags

•Inbound links
•Inbound links
•Inbound links

To “win” at SEO,
YOU STUFFED KEYWORDS
INTO CONTENT...

To “win” at SEO,
YOU STUFFED KEYWORDS
INTO CONTENT...
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS
KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS

AND AMASSED AS MANY
INBOUND LINKS AS POSSIBLE.

j

j
j j j j
j j
j j j j j
jj
j
jj j
ALL OF THE LINKS!!!
j
jj j
j j jjj jj j
j j j j j jj
j
j
j jj j j jj
j j j j jj
j j
jj j j j j
j
j j j jj
j
j
j
j

SEO worked, but something
didn’t feel right.

SEARCH RESULT
SEARCH RESULT
SEARCH RESULT

SEARCH RESULT

SEARCH RESULT

SEARCH RESULT

SEARCH RESULT

SEO was about quantity,

THE ANSWER TO YOUR QUESTION

SEO was about quantity,
not quality.

U

U

U

SEO focused on search
engines, instead of searchers.

TODAY,

is all about
CREATING & PERSONALIZING

unique USER EXPERIENCES.

Weitere ähnliche Inhalte

Andere mochten auch

Socialmediamarketing pptSean Joan

Digital Convergence: Integrated Marketing & Public RelationsTopRank Marketing Agency

2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer

Top 22 Trends in Digital Marketing for 2017KEO Marketing Inc

Digital marketing Trends 2017Infocrest

Build. Better. Content!Jonathon Colman

SEO in 2015: How Search Has Changed & How Marketers' Tactics Must ShiftRand Fishkin

Digital Marketing Trends 2017Webrepublic

Social Media Trends 2017Chris Baker

How to Create and Use Snapchat's New Custom GeofiltersGary Vaynerchuk

Carat's 10 Trends for 2017dentsu

How to Build SEO into Content StrategyJonathon Colman

How to Create the Perfect Social-Media PostGuy Kawasaki

50 Expert Tips for Getting Started on Social MediaConstant Contact

6 Questions to Lead You to a Social Media StrategyMark Schaefer

Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy

Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman

Storytelling in 2014Gary Vaynerchuk

Digital Marketing OverviewAnton Koekemoer

Andere mochten auch (19)

Socialmediamarketing ppt

Digital Convergence: Integrated Marketing & Public Relations

2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders

Top 22 Trends in Digital Marketing for 2017

Digital marketing Trends 2017

Build. Better. Content!

SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift

Digital Marketing Trends 2017

Social Media Trends 2017

How to Create and Use Snapchat's New Custom Geofilters

Carat's 10 Trends for 2017

How to Build SEO into Content Strategy

How to Create the Perfect Social-Media Post

50 Expert Tips for Getting Started on Social Media

6 Questions to Lead You to a Social Media Strategy

Digital Marketing PPT(Presentation) - Digital Marketing Strategies

Digital Trends in 2017: Making Business Impact in a Changing World

Storytelling in 2014

Digital Marketing Overview

Mehr von HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot

Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot

The Hard Truth About MarketingHubSpot

How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot

The Tech Scene in Berlin is BoomingHubSpot

Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot

15 Stats Every Marketing Leader Needs to KnowHubSpot

Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot

What's a Growth Stack? And why you should build one. HubSpot

HubSpot Diversity Data 2016HubSpot

Add the Women Back: Wikipedia Edit-a-ThonHubSpot

What is Inbound Recruiting?HubSpot

Behind the Scenes: Launching HubSpot TokyoHubSpot

25 Discovery Call QuestionsHubSpot

How to Earn the Attention of Today's BuyerHubSpot

Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot

Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot

10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot

3 Proven Sales Email Templates Used by Successful CompaniesHubSpot

Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot

Mehr von HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible

Your Go-To-Market is Killing Your Business, and You Don't Even Know It

The Hard Truth About Marketing

How HubSpot Builds its Engineering Culture (While Maintaining Speed)

The Tech Scene in Berlin is Booming

Aligning Vectors: What Elon Musk Taught Me About Growing A Business

15 Stats Every Marketing Leader Needs to Know

Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer

What's a Growth Stack? And why you should build one.

HubSpot Diversity Data 2016

Add the Women Back: Wikipedia Edit-a-Thon

What is Inbound Recruiting?

Behind the Scenes: Launching HubSpot Tokyo

25 Discovery Call Questions

How to Earn the Attention of Today's Buyer

Class 1: Email Marketing Certification course: Email Marketing and Your Business

Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...

10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot

3 Proven Sales Email Templates Used by Successful Companies

Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...

Kürzlich hochgeladen

Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic

Ryanair Marketing and business development Plandrkarimsaber

The power of SEO-driven market intelligenceHinde Lamrani

Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Marketing BRANDING

Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711

Understand the Key differences between SMO and SMMsearchextensionin

TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa

2024 WTF - what's working in mobile user acquisitionJohn Koetsier

Creating a Successful Digital Marketing Campaign.pdfgopzzzin

SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubNitin Manchanda

Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...shrutimishraqt

Introduction to marketing Management NotesKiranTiwari42

Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica

Best digital marketing e-book form bignnersmuntasibkhan58

SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day

Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma

Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal

5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions

social media optimization complete indroductioninfoshraddha747

Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days

Kürzlich hochgeladen (20)

Gen Z and Millennial Debit Card Use Survey.pdf

Ryanair Marketing and business development Plan

The power of SEO-driven market intelligence

Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...

Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet

Understand the Key differences between SMO and SMM

TAM Sports IPL 17 Advertising Report- M01 - M23

2024 WTF - what's working in mobile user acquisition

Creating a Successful Digital Marketing Campaign.pdf

SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club

Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...

Introduction to marketing Management Notes

Codes and Conventions of Film Magazine Covers.pptx

Best digital marketing e-book form bignners

SEO and Digital PR - How to Connect Your Teams to Maximise Success

Digital Marketing in 5G Era - Digital Transformation in 5G Age

Content Marketing: How To Find The True Value Of Your Marketing Funnel

5 Digital Marketing Tips | Devherds Software Solutions

social media optimization complete indroduction

Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...

Sneak Peek! SEO: Past, Present, and Future

1. Sneak Peek!

2. BACK IN THE DAY, was all about 2 THINGS:

3. Keywords On-Page SEO •Keywords •Page Title •Title Tags Oﬀ-Page SEO

4. Keywords & Links On-Page SEO Oﬀ-Page SEO •Keywords •Page Title •Title Tags •Inbound links •Inbound links •Inbound links

5. To “win” at SEO, YOU STUFFED KEYWORDS INTO CONTENT...

6. To “win” at SEO, YOU STUFFED KEYWORDS INTO CONTENT... KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS KEYWORDS KEYWORDS KEYWORDSKEYWORDS KEYWORDS

7. AND AMASSED AS MANY INBOUND LINKS AS POSSIBLE. j

8. j j j j j j j j j j j j jj j jj j ALL OF THE LINKS!!! j jj j j j jjj jj j j j j j j jj j j j jj j j jj j j j j jj j j jj j j j j j j j j jj j j j j

9. SEO worked,

10. SEO worked, but something didn’t feel right.

11. SEO was treated like a game.

12. SEARCH RESULT SEARCH RESULT SEARCH RESULT SEARCH RESULT SEARCH RESULT SEARCH RESULT SEARCH RESULT SEO was about quantity,

13. THE ANSWER TO YOUR QUESTION SEO was about quantity, not quality.

14. SEO focused on search engines,

15. U U U SEO focused on search engines, instead of searchers.

16. SEO was too cookie-cutter. #4

17. TODAY, is all about CREATING & PERSONALIZING unique USER EXPERIENCES.

18. WANT TO LEARN MORE?

19. Download our free guide!

20. More Resources