SEO 101 - Search Engine Optimization Basics - HubSpot

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SEO 101 - Overview in detail of the basics of SEO including on and off page SEO and how to measure SEO. http://Blog.HubSpot.com

Business Technologie

SEO 101
May 14, 2008

Mike Volpe
VP Marketing
HubSpot

Inbound Marketing Summit

• September 8, 2008
• Cambridge, MA
• David Meerman Scott
• Lots more…

“If you liked the webinar,
you’ll LOVE the Inbound
Marketing Summit”

Agenda

• What is SEO? Why is it important?
• SEO Basics
• Keywords
• On Page SEO
• Off Page SEO
• Measuring Results
• DIY vs DIFM

People Blocking Marketing

Can Spam Act Signed into Law

SEO 101 - Search Engine Optimization Basics - HubSpot

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SEO 101 - Search Engine Optimization Basics - HubSpot

1. SEO 101 May 14, 2008 Mike Volpe VP Marketing HubSpot

2. Inbound Marketing Summit • September 8, 2008 • Cambridge, MA • David Meerman Scott • Lots more… “If you liked the webinar, you’ll LOVE the Inbound Marketing Summit”

3. Agenda • What is SEO? Why is it important? • SEO Basics • Keywords • On Page SEO • Off Page SEO • Measuring Results • DIY vs DIFM

4. What is SEO? Why is it important?

5. Marketers Doing Marketing

6. People Blocking Marketing Can Spam Act Signed into Law

7. People Don’t Need Marketing