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Strategy?	
  
Secrets to a 	
  
Co-Marketing Manager	
  
Inbound Marketing Manager	
  
Strategy?	
  
Plan your webinar content, promotion,
follow-up & reuse 6 to 8 weeks ahead of
time. #webinarsecrets
#webinarsuccess
View	
  full	
  webinar	
  here:	
  
The average webinar requires 15 to 30
hours of work, minimum. #webinarsecrets
#webinarsuccess
Task	
   Timing	
  
Develop	
  project	
  plan	
   6	
  to	
  8	
  weeks	
  prior	
  
Finalize	
  topic,	
  =tle,	
  abstr...
A well targeted webinar
audience is an engaged webinar
audience. #webinarsecrets
	
  
#webinarsuccess
Strategy?	
  
#webinarsuccess
Create	
  
#webinarsuccess
Strategy?	
  
Webinar
Video
eBook
#webinarsuccess
Online Video
Youtube.
Vimeo.
Embeddable.
#webinarsuccess
Slideshare
Pro Account
Forms, Analytics & APIs.
Embeddable.
#webinarsuccess
Strategy?	
  
Downloadable
Ebooks & Guides.
Transcripts (SEO).
Whitepapers.
#webinarsuccess
Blog Content
Webinar Blog series.
Webinar Recording.
Speaker(s) post.
#webinarsuccess
Strategy?	
  
How many movies has
Nicolas Cage been in?
•  10.
•  100.
•  Too many.
•  Not enough.
•  National Treasure de...
Your audience, on average, is
willing to give you an hour.
Make it worth their time.
Keep it	
  
#webinarsuccess
your	
  
#webinarsuccess
Contacting webinar leads within
1 hour equates to 60x higher
conversion rates. #webinarsuccess
#webinarsuccess
#webinarsuccess
Recording	
  
Edit your recorded webinars. 60% of
online video views click away in the first
120 seconds. #webinarsuccess
...
#webinarsuccess
Strategy?	
  
#webinarsuccess
Strategy?	
  
#webinarsuccess
Strategy?	
  
#webinarsuccess
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