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Strategy?	
  
Secrets to a 	
  
Co-Marketing Manager	
  
Inbound Marketing Manager	
  
Strategy?	
  
Plan your webinar content, promotion,
follow-up & reuse 6 to 8 weeks ahead of
time. #webinarsecrets
#webinarsuccess
View	
  full	
  webinar	
  here:	
  
The average webinar requires 15 to 30
hours of work, minimum. #webinarsecrets
#webinarsuccess
Task	
   Timing	
  
Develop	
  project	
  plan	
   6	
  to	
  8	
  weeks	
  prior	
  
Finalize	
  topic,	
  =tle,	
  abstr...
A well targeted webinar
audience is an engaged webinar
audience. #webinarsecrets
	
  
#webinarsuccess
Strategy?	
  
#webinarsuccess
Create	
  
#webinarsuccess
Strategy?	
  
Webinar
Video
eBook
#webinarsuccess
Online Video
Youtube.
Vimeo.
Embeddable.
#webinarsuccess
Slideshare
Pro Account
Forms, Analytics & APIs.
Embeddable.
#webinarsuccess
Strategy?	
  
Downloadable
Ebooks & Guides.
Transcripts (SEO).
Whitepapers.
#webinarsuccess
Blog Content
Webinar Blog series.
Webinar Recording.
Speaker(s) post.
#webinarsuccess
Strategy?	
  
How many movies has
Nicolas Cage been in?
•  10.
•  100.
•  Too many.
•  Not enough.
•  National Treasure de...
Your audience, on average, is
willing to give you an hour.
Make it worth their time.
Keep it	
  
#webinarsuccess
your	
  
#webinarsuccess
Contacting webinar leads within
1 hour equates to 60x higher
conversion rates. #webinarsuccess
#webinarsuccess
#webinarsuccess
Recording	
  
Edit your recorded webinars. 60% of
online video views click away in the first
120 seconds. #webinarsuccess
...
#webinarsuccess
Strategy?	
  
#webinarsuccess
Strategy?	
  
#webinarsuccess
Strategy?	
  
#webinarsuccess
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Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 1 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 2 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 3 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 4 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 5 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 6 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 7 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 8 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 9 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 10 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 11 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 12 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 13 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 14 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 15 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 16 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 17 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 18 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 19 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 20 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 21 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 22 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 23 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 24 Secrets to a Successful Webinar | HubSpot and ReadyTalk Slide 25
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If you are hosting your first webinar, or are a webinar pro, hear secrets to a successful webinar from two webinar pros from HubSpot and ReadyTalk. View full webinar here: http://bit.ly/1ckJOyr

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Secrets to a Successful Webinar | HubSpot and ReadyTalk

  1. Strategy?   Secrets to a  
  2. Co-Marketing Manager  
  3. Inbound Marketing Manager   Strategy?  
  4. Plan your webinar content, promotion, follow-up & reuse 6 to 8 weeks ahead of time. #webinarsecrets #webinarsuccess
  5. View  full  webinar  here:  
  6. The average webinar requires 15 to 30 hours of work, minimum. #webinarsecrets #webinarsuccess
  7. Task   Timing   Develop  project  plan   6  to  8  weeks  prior   Finalize  topic,  =tle,  abstract  and  speakers   6  weeks  prior   Setup  registra=on  page   4  to  6  weeks  prior   Begin  ongoing  promo=on   4  to  6  weeks  prior   Send  email  invites   15  days  prior.   DraH  slides   2  weeks  prior   Full  rehearsal  and  event  dry-­‐run   1  week  prior   Final  slides   2  to  3  days  prior   Send  reminders   2  days  prior   Pre-­‐conference  with  speakers   30  minutes  prior   Edit  recording   Within  24  hours  aHer   Send  follow-­‐up  emails  and  begin  sales  outreach   Within  24  hours  aHer   Promote  on-­‐demand  recording   Ongoing   No Need to Copy This. This Webinar Project Plan will be sent to all attendees. Example Webinar Project Plan #webinarsuccess
  8. A well targeted webinar audience is an engaged webinar audience. #webinarsecrets   #webinarsuccess
  9. Strategy?   #webinarsuccess
  10. Create   #webinarsuccess
  11. Strategy?   Webinar Video eBook #webinarsuccess
  12. Online Video Youtube. Vimeo. Embeddable. #webinarsuccess
  13. Slideshare Pro Account Forms, Analytics & APIs. Embeddable. #webinarsuccess
  14. Strategy?   Downloadable Ebooks & Guides. Transcripts (SEO). Whitepapers. #webinarsuccess
  15. Blog Content Webinar Blog series. Webinar Recording. Speaker(s) post. #webinarsuccess
  16. Strategy?   How many movies has Nicolas Cage been in? •  10. •  100. •  Too many. •  Not enough. •  National Treasure deserved an Oscar Nomination. #webinarsuccess
  17. Your audience, on average, is willing to give you an hour. Make it worth their time. Keep it   #webinarsuccess
  18. your   #webinarsuccess
  19. Contacting webinar leads within 1 hour equates to 60x higher conversion rates. #webinarsuccess #webinarsuccess
  20. #webinarsuccess
  21. Recording   Edit your recorded webinars. 60% of online video views click away in the first 120 seconds. #webinarsuccess #webinarsuccess
  22. #webinarsuccess
  23. Strategy?   #webinarsuccess
  24. Strategy?   #webinarsuccess
  25. Strategy?   #webinarsuccess
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If you are hosting your first webinar, or are a webinar pro, hear secrets to a successful webinar from two webinar pros from HubSpot and ReadyTalk. View full webinar here: http://bit.ly/1ckJOyr

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