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The Science of Twitter
How to get more followers and ReTweets.




                Dan Zarrella
                Social Media Scientist
#TwitterSci
Science Of Twitter 2013
Science Of Twitter 2013
Science Of Twitter 2013
Takeaway: Twitter is key for
all forms of online marketing
and communications.
Science Of Twitter 2013
Takeaway: Take the time to
fill out your profiles.
Science Of Twitter 2013
Takeaway: Tell people
Why they should follow you.
Science Of Twitter 2013
Science Of Twitter 2013
Takeaway: Don’t rely on
conversation to build reach.
Science Of Twitter 2013
Science Of Twitter 2013
Takeaway: Share interesting
links to build reach.
Science Of Twitter 2013
Takeaway: It is difficult to
over tweet.
Science Of Twitter 2013
Science Of Twitter 2013
Takeaway: Stop talking
about yourself.
Science Of Twitter 2013
Takeaway: Don’t be a
Debbie Downer.
Science Of Twitter 2013
Takeaway: For more clicks,
Tweet slower.
Science Of Twitter 2013
Takeaway: Experiment with
longer Tweets.
Science Of Twitter 2013
Takeaway: Try putting your
Links 25% of the way into
Tweets.
Science Of Twitter 2013
Takeaway: Action words
get more clicks.
Science Of Twitter 2013
Science Of Twitter 2013
Science Of Twitter 2013
Takeaway: For more clicks:
Tweet later in the day
and week.
Science Of Twitter 2013
Science Of Twitter 2013
Takeaway: Experiment with
Friday afternoons for more
Retweets.
Science Of Twitter 2013
Takeaway: Try words like
“you,” free” and “new.”
Science Of Twitter 2013
Takeaway: Don’t be boring.
Science Of Twitter 2013
Takeaway: Links get
Retweeted.
Science Of Twitter 2013
Takeaway: Headlines are
as important as bodies.
Science Of Twitter 2013
Takeaway: Don’t forget
Social calls-to-action.
Science Of Twitter 2013
Takeaway: Tweet news
or say things in a new way.
Dan Zarrella
@DanZarrella

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