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The Science of Marketing Automation

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Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This presentation includes the data you need to know to automate your marketing efforts, including channels from email marketing to social media. Using large datasets and real data, you’ve never seen marketing automation taught like this.

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The Science of Marketing Automation

  1. 1. The Science ofMarketing Automation Dan Zarrella Social Media Scientist
  2. 2. Takeaway: Don’t forgetAbout automatingmarketing channelsother than just email.
  3. 3. Takeaway: Entice actionwith offers of value.
  4. 4. Takeaway: Social isn’tonly conversation,you can automate it.
  5. 5. Takeaway: Segmentyour lists as much asyou possibly can.
  6. 6. Takeaway: UsePersonalization toIncrease response.
  7. 7. Takeaway: Don’t beafraid to ask for moreinformation.
  8. 8. Takeaway: Test whichfields lowerConversion rates.
  9. 9. Takeaway: Act on yourprospect’s schedule,not yours.
  10. 10. Takeaway: Experimentwith sending moreemail.
  11. 11. Takeaway: Experimentwith weekends andearly mornings.
  12. 12. Thank you!
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Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This presentation includes the data you need to know to automate your marketing efforts, including channels from email marketing to social media. Using large datasets and real data, you’ve never seen marketing automation taught like this.

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