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The Science of
Facebook Marketing


       By Dan Zarrella
       Social Media Scientist
       @DanZarrella
vs
#FBSci




#FBSci
Be kind and share!
Unicorns and
Rainbows
Ideas do not
spread because
they are “good.”
#FBSci




“We’re on the cusp of a new way of
doing social science. Our
predecessors could only dream of
the kind of data ...
Gossip and
grooming
#FBSci




Takeaway:

Facilitate existing
relationships.

Via @DanZarrella
Profiles
#FBSci




Takeaway:

People have
profiles, brands
have pages.
Via @DanZarrella
Ambient
Awareness
Performance
#FBSci




Takeaway:
Help your users
look cool.
Via @DanZarrella
Facebook Profile Activity by Age
Women Are Talked to More
More Men Say They’re Single
Women Describe Themselves More
#FBSci



Takeaway:
Know your
audience.
Via @DanZarrella
Pages
Exposure


Awareness


Motivation
Buzzwords in Facebook Pages
#FBSci


Takeaway:
Stay away from
buzzwords.
Via @DanZarrella
Facebookers “Like” Food
Most “Liked” Page Types
Least “Liked” Page Types
Takeaway:
Be entertaining.


Via @DanZarrella
Social proof
#FBSci




“We view a behavior as more correct…
to the degree that we see others
performing it”
-Robert Cialdini
Sharing
#FBSci


Takeaway:
Emphasize social
proof.
Via @DanZarrella
Video Sharing
#FBSci


Takeaway:
Videos do better on
Facebook than
Twitter.
Via @DanZarrella
Digits
Linguistic Content
#FBSci


Takeaway:
On Facebook,
sex and positivity
sells.
Via @DanZarrella
Readability
Part of Speech
#FBSci


Takeaway:
Write simply and
Plainly for
Facebook.
Via @DanZarrella
Day of Week
#FBSci


Takeaway:
Weekends are more
Facebook sharing
friendly.
Via @DanZarrella
Most Shareable Words
#FBSci



Gossip is just news
running ahead of itself in a
red satin dress.
-Liz Smith
Least Shareable Words
Meta Mentions
#FBSci


Takeaway:
Think
mainstream.
Via @DanZarrella
http://www.hubspot.com/free-trial
Dan Zarrella
@DanZarrella
Science of Facebook Marketing by Dan Zarrella
Science of Facebook Marketing by Dan Zarrella
Science of Facebook Marketing by Dan Zarrella
Science of Facebook Marketing by Dan Zarrella
Science of Facebook Marketing by Dan Zarrella
Science of Facebook Marketing by Dan Zarrella
Science of Facebook Marketing by Dan Zarrella
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Science of Facebook Marketing by Dan Zarrella

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Interaction on Facebook is a science. In this webinar, Dan Zarrella, social media scientist and author of The Social Media Marketing Book, discusses the sociology of the Facebook community and the scientific way of leveraging opportunities on Facebook.

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Science of Facebook Marketing by Dan Zarrella

  1. 1. The Science of Facebook Marketing By Dan Zarrella Social Media Scientist @DanZarrella
  2. 2. vs
  3. 3. #FBSci #FBSci Be kind and share!
  4. 4. Unicorns and Rainbows
  5. 5. Ideas do not spread because they are “good.”
  6. 6. #FBSci “We’re on the cusp of a new way of doing social science. Our predecessors could only dream of the kind of data we now have.” -Nicholas Christakis
  7. 7. Gossip and grooming
  8. 8. #FBSci Takeaway: Facilitate existing relationships. Via @DanZarrella
  9. 9. Profiles
  10. 10. #FBSci Takeaway: People have profiles, brands have pages. Via @DanZarrella
  11. 11. Ambient Awareness
  12. 12. Performance
  13. 13. #FBSci Takeaway: Help your users look cool. Via @DanZarrella
  14. 14. Facebook Profile Activity by Age
  15. 15. Women Are Talked to More
  16. 16. More Men Say They’re Single
  17. 17. Women Describe Themselves More
  18. 18. #FBSci Takeaway: Know your audience. Via @DanZarrella
  19. 19. Pages
  20. 20. Exposure Awareness Motivation
  21. 21. Buzzwords in Facebook Pages
  22. 22. #FBSci Takeaway: Stay away from buzzwords. Via @DanZarrella
  23. 23. Facebookers “Like” Food
  24. 24. Most “Liked” Page Types
  25. 25. Least “Liked” Page Types
  26. 26. Takeaway: Be entertaining. Via @DanZarrella
  27. 27. Social proof
  28. 28. #FBSci “We view a behavior as more correct… to the degree that we see others performing it” -Robert Cialdini
  29. 29. Sharing
  30. 30. #FBSci Takeaway: Emphasize social proof. Via @DanZarrella
  31. 31. Video Sharing
  32. 32. #FBSci Takeaway: Videos do better on Facebook than Twitter. Via @DanZarrella
  33. 33. Digits
  34. 34. Linguistic Content
  35. 35. #FBSci Takeaway: On Facebook, sex and positivity sells. Via @DanZarrella
  36. 36. Readability
  37. 37. Part of Speech
  38. 38. #FBSci Takeaway: Write simply and Plainly for Facebook. Via @DanZarrella
  39. 39. Day of Week
  40. 40. #FBSci Takeaway: Weekends are more Facebook sharing friendly. Via @DanZarrella
  41. 41. Most Shareable Words
  42. 42. #FBSci Gossip is just news running ahead of itself in a red satin dress. -Liz Smith
  43. 43. Least Shareable Words
  44. 44. Meta Mentions
  45. 45. #FBSci Takeaway: Think mainstream. Via @DanZarrella
  46. 46. http://www.hubspot.com/free-trial
  47. 47. Dan Zarrella @DanZarrella
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Interaction on Facebook is a science. In this webinar, Dan Zarrella, social media scientist and author of The Social Media Marketing Book, discusses the sociology of the Facebook community and the scientific way of leveraging opportunities on Facebook.

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