Schwartz Communications is one of the top five independent communications agencies in the U.S. delivering PR, social media, public affairs, and digital content marketing services to innovative companies. As a HubSpot customer and partner, Schwartz now converts more leads and has expanded its social media reach.

1. Schwartz Communications!
Partner Case Study!

2. Schwartz Communications!
KEY
RESULTS:
•
30%
Visitor-­to-­Conversion
Rate
for
18
Landing
Pages
•
+500
Leads
in
6
Months
•
Increased
Social
Media
Reach
ABOUT:
Schwartz
Communications
is
one
of
the
top
4ive
independent
communications
agencies
in
the
U.S.
delivering
PR,
social
media,
public
affairs,
and
digital
content
marketing
services
to
innovative
companies.

3. Schwartz Communications!
Challenge:
Inefficient Content Creation &
Campaign Execution
Prior to HubSpot, Schwartz Communications experienced difficulties executing
campaigns from beginning to end. “Before HubSpot, we needed to go through our IT
department to set up landing pages,” said Amanda Chagoya, the inbound marketing
manager at Schwartz. This resulted in inefficient content creation and slowed the
team down. “But what we found with HubSpot is that within a day we had a landing
page up, we can start promoting it,” Amanda added.

4. Schwartz Communications!
Solution:
Landing Pages & Lead Nurturing
Drive Effective Marketing
With no background in technology, Amanda found HubSpot easy and intuitive to
implement. She “jumped right in” and started using its wide range of inbound
marketing tools.
Now, she is able to quickly build landing pages without having to reach out to the IT
department. For a recent Schwartz whitepaper, for instance, she created a landing
page within a day and quickly accumulated 200 downloads. HubSpot's landing page
builder has enabled her to plan and execute sophisticated marketing initiatives
without third-party involvement.

5. Schwartz Communications!
Solution:
Landing Pages & Lead Nurturing
Drive Effective Marketing
Amanda complements her content creation efforts with HubSpot’s Lead Intelligence.
“When we are in talks with a company, it is nice for us to be able to know when they
are coming back to our site, what they are interested in learning about us,” she said.
“We can use that intelligence to modify how we re-contact them,” Amanda added.
Social media intelligence, or Social CRM revealing Twitter and LinkedIn lead
profiles, help the Schwartz sales team track leads and build sustainable
relationships. Amanda also uses HubSpot’s social media monitoring tool to identify
specific online discussions and engage in valuable conversations. “We have jumped
into discussions with some really great, top prospects,” she said.

6. Schwartz Communications!
Results:
Expanded Social Media Reach
Schwartz Communications achieved a nearly 30% visitor-to-lead conversion on 18
landing pages. That has led to the accumulation of over 500 leads in the past six
months.

7. Schwartz Communications!
Results:
High Landing Page Conversions
By engaging in conversations on Twitter, LinkedIn and Facebook, the PR agency
has also been consistently growing its social media reach..

8. Schwartz Communications!
Final Thoughts:
HubSpot’s Integration of Different Tools
HubSpot's easy-to-use, integrated suite of marketing tools has helped Schwartz
Communications become radically more effective at marketing. “It has been great to
have one tool that encompasses everything,” said Amanda. “We can monitor site
traffic; we get information about leads that are coming to us; we can promote our
content," she added.

9. More about Schwartz Communications:!
www.SchwartzComm.com!
Sign up for a HubSpot demo:!
www.HubSpot.com/demo!