PR used to be about bombarding the media with your pitches and press releases. You had to beg the media to write about you to communicate with your customers. But today, your customers are going to the Internet to learn about you and your products directly. Blogs, online news releases, social media, and other forms of web content give companies the opportunity to communicate with buyers directly. View this presentation to learn how to leverage the Internet and social media to make your PR program more effective.

1. PR in a Social Media World
Mike Volpe
g
VP Marketing
HubSpot

2. Agenda
• Inbound Marketing The New Rules
• P blish Content
Publish
• Develop Relationships
• Monitor Conversations
• Promote Content
• Analyze Progress

3. Marketers Doing Marketing

4. People Blocking Marketing
Can Spam Act Signed into Law

5. People Don’t Need Marketing

6. Rethinking Marketing
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Viral videos
Interruption Permission