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Inbound Marketing Planning: How the HubSpot Marketing Machine Generates 25,000 Leads Per Month<br />Marketing Agency Train...
Agenda<br />What’s HubSpot & the Value Added Reseller (VAR) Program?<br />Learning that Flat = Fantastic<br />An Integrate...
What’s HubSpot?<br />Inbound marketing software + training<br />Over 3,500 customers in 3 years<br />180+ employees<br />
Who are the HubSpot Value Added Resellers (VAR)?<br />Group of 200+ marketing agencies and consultants who leverage HubSpo...
Agenda<br />What’s HubSpot & the Value Added Reseller (VAR) Program?<br />Learning that Flat = Fantastic<br />An Integrate...
Avoid Having Too Many Managers<br />6<br />Rather then Swarms of Managers….<br />…Have One Team Leader<br />
Empowering Marketers to Be Their Own Leaders<br />7<br />
Less “Supervising,” More “Doing”<br />8<br />
Making Sure Meetings Count<br />9<br />Marketing Team’s “No Meeting” Hours<br />
Sharing the Responsibility<br />10<br />
Agenda<br />What’s HubSpot & the Value Added Reseller (VAR) Program?<br />Learning that Flat = Fantastic<br />An Integrate...
“Marketers” Don’t Only Do Marketing<br />12<br />To Do:<br />Send Email<br />Talk to Product team about new email feature ...
Working With Other Departments Is Standard<br />13<br />
Agenda<br />What’s HubSpot & the Value Added Reseller (VAR) Program?<br />Learning that Flat = Fantastic<br />An Integrate...
Compelling Offers and Landing Pages are the Engine<br />15<br />
Blogging & SEO are the Fuel<br />16<br />
Social Media Lays the Road<br />17<br />
Wikis, Collaboration Fuels Creativity <br />18<br />Gathering Feedback<br />Working together on a project<br />
Vet New Ideas & Prioritize  with an Idea Backlog<br />19<br />JIRA: Dev Team<br />Wiki: Marketing Team<br />
Eat Your Own Dogfood<br />20<br />
Agenda<br />What’s HubSpot & the Value Added Reseller (VAR) Program?<br />Learning that Flat = Fantastic<br />An Integrate...
Sprint Planning, Scrum, Sprint Review<br />22<br />
Tracking the Metrics Large and Small<br />23<br />
Close the Loop with Sales<br />24<br />HubSpot Analytics<br />SFDC Reporting<br />
Setting Goals & Tracking Daily<br />25<br />
Agenda<br />What’s HubSpot & the Value Added Reseller (VAR) Program?<br />Learning that Flat = Fantastic<br />An Integrate...
How to Get Help… <br />
Learn the Value of the HubSpot Software…<br />As a Marketing agency or consultant, you have access to longer trials IF you...
Ask for Help… <br />Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: ht...
List of Upcoming Classes/Link to Recordings<br />30<br />http://www.hubspot.com/partners/training-program/classes<br />
Weekly Email about Upcoming Classes - Thursday<br />31<br />
Live Webinar: Every Tuesday @ 1PM EST<br />32<br />Additional Webinars SOMETIMES on Thursday at 2PM EST<br />
Register for Weekly Class(es) to Get Login<br />33<br />
Some Homework & Recorded Stuff Too…<br />34<br />Download: http://www.hubspot.com/partner-program--inbound-marketing-calcu...
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Marketing Planning: How HubSpot Generates 25,000 Leads Per Month

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Learn how the HubSpot marketing team helps drive the growth of HubSpot. Agile marketing planning, sales and marketing alignment, daily and monthly metrics, project prioritization, people management.

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Marketing Planning: How HubSpot Generates 25,000 Leads Per Month

  1. 1. Inbound Marketing Planning: How the HubSpot Marketing Machine Generates 25,000 Leads Per Month<br />Marketing Agency Training Program<br />November 2010<br />Twitter: #MarketingMachine<br />Peter Caputa IV<br />Partner Program Manager<br />Twitter: @pc4media<br />pcaputa@hubspot.com<br />
  2. 2. Agenda<br />What’s HubSpot & the Value Added Reseller (VAR) Program?<br />Learning that Flat = Fantastic<br />An Integrated Team<br />The HubSpot Tool Kit<br />Being Agile While Over Planning<br />Looking at the Metrics<br />Getting Help<br />
  3. 3. What’s HubSpot?<br />Inbound marketing software + training<br />Over 3,500 customers in 3 years<br />180+ employees<br />
  4. 4. Who are the HubSpot Value Added Resellers (VAR)?<br />Group of 200+ marketing agencies and consultants who leverage HubSpot software to more effectively and efficiently provide value to their clients. <br />Support for developing new services, building lead funnel, sales and customer support and assistance, ensuring customer ROI and success. <br />Margin share of 20% on all deals for the life of the customer<br />Additional benefits for VARs who bring on 3+ customers and maintain high customer success rates. <br />4<br />A Group that Wants to Change How the World Does Marketing!<br />
  5. 5. Agenda<br />What’s HubSpot & the Value Added Reseller (VAR) Program?<br />Learning that Flat = Fantastic<br />An Integrated Team<br />The HubSpot Tool Kit<br />Being Agile While Over Planning<br />Looking at the Metrics<br />Getting Help<br />
  6. 6. Avoid Having Too Many Managers<br />6<br />Rather then Swarms of Managers….<br />…Have One Team Leader<br />
  7. 7. Empowering Marketers to Be Their Own Leaders<br />7<br />
  8. 8. Less “Supervising,” More “Doing”<br />8<br />
  9. 9. Making Sure Meetings Count<br />9<br />Marketing Team’s “No Meeting” Hours<br />
  10. 10. Sharing the Responsibility<br />10<br />
  11. 11. Agenda<br />What’s HubSpot & the Value Added Reseller (VAR) Program?<br />Learning that Flat = Fantastic<br />An Integrated Team<br />The HubSpot Tool Kit<br />Being Agile While Over Planning<br />Looking at the Metrics<br />Getting Help<br />
  12. 12. “Marketers” Don’t Only Do Marketing<br />12<br />To Do:<br />Send Email<br />Talk to Product team about new email feature capabilities<br />Help sales with forecasting<br />Join consulting call with customer<br />
  13. 13. Working With Other Departments Is Standard<br />13<br />
  14. 14. Agenda<br />What’s HubSpot & the Value Added Reseller (VAR) Program?<br />Learning that Flat = Fantastic<br />An Integrated Team<br />HubSpot Tool Kit<br />Being Agile While Over Planning<br />Looking at the Metrics<br />Getting Help<br />
  15. 15. Compelling Offers and Landing Pages are the Engine<br />15<br />
  16. 16. Blogging & SEO are the Fuel<br />16<br />
  17. 17. Social Media Lays the Road<br />17<br />
  18. 18. Wikis, Collaboration Fuels Creativity <br />18<br />Gathering Feedback<br />Working together on a project<br />
  19. 19. Vet New Ideas & Prioritize with an Idea Backlog<br />19<br />JIRA: Dev Team<br />Wiki: Marketing Team<br />
  20. 20. Eat Your Own Dogfood<br />20<br />
  21. 21. Agenda<br />What’s HubSpot & the Value Added Reseller (VAR) Program?<br />Learning that Flat = Fantastic<br />An Integrated Team<br />The HubSpot Tool Kit<br />Being Agile While Over Planning<br />Looking at the Metrics<br />Getting Help<br />
  22. 22. Sprint Planning, Scrum, Sprint Review<br />22<br />
  23. 23. Tracking the Metrics Large and Small<br />23<br />
  24. 24. Close the Loop with Sales<br />24<br />HubSpot Analytics<br />SFDC Reporting<br />
  25. 25. Setting Goals & Tracking Daily<br />25<br />
  26. 26. Agenda<br />What’s HubSpot & the Value Added Reseller (VAR) Program?<br />Learning that Flat = Fantastic<br />An Integrated Team<br />The HubSpot Tool Kit<br />Being Agile While Over Planning<br />Looking at the Metrics<br />Getting Help<br />
  27. 27. How to Get Help… <br />
  28. 28. Learn the Value of the HubSpot Software…<br />As a Marketing agency or consultant, you have access to longer trials IF you are interested in becoming a HubSpot Partner/Value Added Reseller <br />Start a 30 day free trial for your website. http://bit.ly/99SOv or client: http://bit.ly/7bENS<br />Gives you access to http://success.hubspot.com<br />
  29. 29. Ask for Help… <br />Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: http://www.hubspot.com/partners/marketing-agency-consultation-request<br />Apply for Sales Development Program: http://www.hubspot.com/partners/marketing-agency-sales-development-program/<br />
  30. 30. List of Upcoming Classes/Link to Recordings<br />30<br />http://www.hubspot.com/partners/training-program/classes<br />
  31. 31. Weekly Email about Upcoming Classes - Thursday<br />31<br />
  32. 32. Live Webinar: Every Tuesday @ 1PM EST<br />32<br />Additional Webinars SOMETIMES on Thursday at 2PM EST<br />
  33. 33. Register for Weekly Class(es) to Get Login<br />33<br />
  34. 34. Some Homework & Recorded Stuff Too…<br />34<br />Download: http://www.hubspot.com/partner-program--inbound-marketing-calculator<br />
  • ssuser7ba794

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  • tipiwi

    Dec. 10, 2010

Learn how the HubSpot marketing team helps drive the growth of HubSpot. Agile marketing planning, sales and marketing alignment, daily and monthly metrics, project prioritization, people management.

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