Let’s face it: the Internet is becoming a pretty noisy place and building an audience from scratch can take a very long time today. Getting content cited and covered by prudent media outlets with massive built-in audiences can break through the noise, get your content seen and drive meaningful returns, quickly. HubSpot empowers marketers and public relations professionals not only to track marketing and sales, but media relations results, too. Vice President of Audience and Co-founder of Relevance, Chad Pollitt runs the world’s first publication solely dedicated to content promotion news and insights. He reveals the results of how pitching the media and industry influencers to cover high-impact advanced content can drive millions of media impressions while drastically improving brand awareness, conversions and traffic in the quarter the campaign is launched.
44. #INBOUND14
Media Relations
Influencer Outreach
Bylined Articles
Syndication
Native Advertising
Native Social
Native Newsletter
45. #INBOUND14
Media Relations
Influencer Outreach
Bylined Articles
Syndication
Advertorials
Native Advertising
Native Social
Native Newsletter
46. #INBOUND14
Media Relations
Influencer Outreach
Bylined Articles
Syndication
Advertorials
Native Advertising
Native Social
Native Newsletter
Press Releases
47. #INBOUND14
Media Relations
Influencer Outreach
Bylined Articles
Syndication
Advertorials
Native Advertising
Native Social
Native Newsletter
Social Media
Press Releases
48. #INBOUND14
Media Relations
Influencer Outreach
Bylined Articles
Syndication
Advertorials
Native Advertising
Native Social
Native Newsletter
Email
Social Media
Press Releases
51. #INBOUND14
It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look and read
David Ogilvy, the “Father of Advertising”
“
86. #INBOUND14
Half the money I spend on advertising is wasted; the trouble is I don’t know which half
John Wanamaker, the “Father of the Modern Department Store”
“
87. #INBOUND14
63%
of marketers believe they’re NOT using their content effectively
CMI