HubSpot case study about how consulting company Pharmacy Development Services used business blogging to increase organic traffic and generate a return on investment within one month of using HubSpot and inbound marketing. View the complete case study with video at http://www.hubspot.com/customer-case-studies/bid/11583/Pharmacy-Development-Services-Dramatically-Increases-Organic-Traffic-With-Business-Blogging

1. Customer Case Study:
Pharmacy Development Services Dramatically
Increases Organic Traffic With Business Blogging
Pharmacy Development Services (PDS) is a business
consulting company focused on maximizing the
productivity and effectiveness of independent
pharmacies across the country. We had a chance to
speak with Social Media and Marketing Manager
Samantha Timmermann and Chief R&D Officer Mat Silverstein about how PDS
generated a return on investment within one month of using HubSpot.
HubSpot Results Summary:
Significant Increases in Organic Traffic & Leads
• Increased monthly organic traffic by more than 550%
• Grown the blog from 0 to nearly 300 RSS and email subscribers
• Generated an average of 3x more monthly leads
Challenge:
Need For an Improved Online Presence
Because the PDS customer base is a very unique and specific group of people,
traditional methods of marketing simply weren’t working. The company's online
presence was less than effective and its website was difficult to navigate, resulting in a
poor user experience that made it a challenge for site visitors to learn more about the
company and its service offerings.

2. Solution:
Business Blogging, Marketing Analytics &
CRM Integration
HubSpot's Marketing Analytics tools have made a big difference in the way PDS
tracks how well its website visitors are converting into leads and sales. With
HubSpot, PDS has been able to more easily understand how its website is
generating business.
It was only after using HubSpot that PDS realized over a quarter of its website's
traffic was coming from its blog! Samantha mostly relies on HubSpot's Blogging Tool
to create content that generates the business' organic traffic. She also depends on
HubSpot’s Blog Analytics to better understand how the blog is performing in addition
to determining ways it can be improved.
"I love how HubSpot is integrated with Salesforce," says Mat. For him, adopting
online tools that would integrate with Salesforce.com was a must, and HubSpot's
out-of-the-box integration has given the PDS sales team the analytics they need to
successfully convert vistors into leads and customers.
Within the first two weeks of having the website
up on HubSpot, we closed a couple deals that
were entirely related to blog posts we had
written. Within the first month of having
HubSpot, we were able to get a return on our
investment.
The average HubSpot customer gets 4.2x more leads after 5 months of active use of
HubSpot. To find out what type of increases in leads a company with your current lead
volume could expect, check out HubSpot’s ROI study at www.hubspot.com/roi.
HubSpot’s integrated marketing software gives you all the tools to implement a
successful online marketing strategy from increasing the top of your funnel through
conversion, sales alignment and analytics. To learn more, check out HubSpot’s free trial
or request a customized demonstration.