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Payroll Services Company Attracts 550 Blog Subscribers in 6 Months

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PrimePay, a leading payroll services company, used HubSpot to increase its blog following and increase lead conversions.

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Payroll Services Company Attracts 550 Blog Subscribers in 6 Months

  1. 1. Customer Case Study: PrimePay Attracts 550 Blog Subscribers in 6 Months About PrimePay With more than 30 offices nationwide, PrimePay provides businesses with payroll and tax filing services.Nancy Mullin, PrimePay's Manager of Marketing & Interactive Services, recently explained how she uses HubSpot Large to grow her company’s blog following and lead conversions. Results: Doubled Organic Traffic & Improved Marketing Efficiency • Attracted over 550 blog subscribers in 6 months • Reached a 27% conversion rate for landing pages • Saving ~$6,000 on paid search efficiencies Challenge: Inability to Measure Results of Agency-Delivered SEO Prior to starting with HubSpot, PrimePay was using an SEO agency for website optimization and updates. However, this didn’t increase sales or provide Nancy with the information she needed to measure results and gain actionable knowledge about her marketing performance.
  2. 2. PrimePay Attracts 550 Blog Subscribers in 6 Months Solution: Content Creation without a Web Developer Nancy’s favorite thing about HubSpot is the accessibility and integration of different content creation tools. She loves the ease with which she can create blog articles, landing pages, forms and web pages without any help from a web developer or an IT expert. Nancy uses HubSpot’s Blogging Platform to develop well-optimized posts that present her company as an industry resource. “It has helped us promote the PrimePay brand and portrays us as more than just a payroll service and more like a knowledge or information partner,” she said. HubSpot’s Landing Pages have also empowered Nancy to easily create marketing offers and promos. She ties them to HubSpot’s Lead Nurturing campaigns which allow her sales team to “automate the process of continuous communication with a targeted group of prospects.” It’s helped us promote the PrimePay brand and portrays us as more than just a payroll service. The average HubSpot customer gets 4.2x more leads after 5 months of active use of HubSpot. To find out what type of increases in leads a company with your current lead volume could expect, check out HubSpot’s ROI study at www.hubspot.com/roi. HubSpot’s integrated marketing software gives you all the tools to implement a successful online marketing strategy from increasing the top of your funnel through conversion, sales alignment and analytics. To learn more, check out HubSpot’s free trial or request a customized demonstration.

PrimePay, a leading payroll services company, used HubSpot to increase its blog following and increase lead conversions.

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