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FS%20logo%20type%20black%20two%20inch
%20wide.jpg
Lesley Mansford
Trustee
Razoo Foundation
@lesleymansford, @razoo
Lesley@razoo.com
Darian Rodriguez Heyman
Co-Founder
Socia...
• Why Crowdfunding?
• Launching your Campaign
• Using Social Media
• Celebrate: Thank Your Donors
Agenda
Why Crowdfunding?
Why Crowdfunding?
• People Give to People
• The Most Powerful Form of Ask is a “Peer Ask”
• Turn Your Donors Into Fundrais...
Online Giving:
13%
Why Crowdfunding?
Growing at:
35% - 55%
Why Crowdfunding?
It Increases Your
Donor Base
It’s Here to Stay
It’s Easy
It’s Efficient
It’s Social
Why Crowdfunding?
Launching Your Campaign
Just Do It
Fail Fast, Fail Forward
How to Launch
Pick a Well-Defined Goal & Deadline
• $20,000
• By October 15, 2013
• SFES Playground
• For 647 Kids
How to Launch
Start End
Your fundraiser
should look like this
promote
promote Deadline panic. Promote!
promote promote
Not like this
Fun...
Tell Your Story and Be Creative
How to Launch
How to Launch
Upload
Content
Images are Powerful…
How to Launch
Fundraisers with
videos typically
earn 4X more!
…Videos Even More So
How to Launch
Website
Widget
Social Media
Press Releases
Promote Your Fundraiser
How to Launch
Build momentum, then branch out
• Staff
• Board of Directors
• Key Influencers
• Donors
• Your Social Network
• Volunteers...
Ask Clearly
Tie to Direct Impact
“$10 provides 500 liters of clean drinking
water to refugees in Somalia.”
“
”
Don’t Be Af...
Using Social Media
• Editorial Calendar
• Facebook < 3 / Day
• Twitter 1+ / Day
• P2P Asks Are Key
• Seed the Tip Jar
Using Social Media
Plan...
• Mornings: 8 – 9AM
• Lunch: 12 – 1PM
• End of Day: 4:30 – 6PM
• Nights: 9:30 – 11PM
•Weekends vs. Wednesdays!
Active Soci...
• ? Vs. .
• Media: Photos, Vids
• Tag Everyone!
• Emoticons Rock! :)
• URLs: Less Vs. More
• Respond, Recognize & Retweet
...
=$18
Share & Ask for Shares
Using Social Media
Think 50/50
Using Social Media
The Ask: 5 Minutes/Week
Form a Social Media Marketing Committee
Using Social Media
CELEBRATE!
Thank Your Donors
• Announce when milestones are met
• Send “thank you” notes
• Show donors their impact
Thank Your Donors
Stay In Touch
Thank You!
Darian@SM4NP.org
Twitter: @dheyman
Lesley@Razoo.com
Twitter: @LesleyMansford
Online Fundraising with Social Media with Razoo and Social Media for Nonprofits
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Online Fundraising with Social Media with Razoo and Social Media for Nonprofits

  1. FS%20logo%20type%20black%20two%20inch %20wide.jpg
  2. Lesley Mansford Trustee Razoo Foundation @lesleymansford, @razoo Lesley@razoo.com Darian Rodriguez Heyman Co-Founder Social Media for Nonprofits @dheyman, @sm4nonprofits Darian@SM4NP.org Who Are We?
  3. • Why Crowdfunding? • Launching your Campaign • Using Social Media • Celebrate: Thank Your Donors Agenda
  4. Why Crowdfunding?
  5. Why Crowdfunding? • People Give to People • The Most Powerful Form of Ask is a “Peer Ask” • Turn Your Donors Into Fundraisers
  6. Online Giving: 13% Why Crowdfunding?
  7. Growing at: 35% - 55% Why Crowdfunding?
  8. It Increases Your Donor Base It’s Here to Stay It’s Easy It’s Efficient It’s Social Why Crowdfunding?
  9. Launching Your Campaign
  10. Just Do It Fail Fast, Fail Forward How to Launch
  11. Pick a Well-Defined Goal & Deadline • $20,000 • By October 15, 2013 • SFES Playground • For 647 Kids How to Launch
  12. Start End Your fundraiser should look like this promote promote Deadline panic. Promote! promote promote Not like this Fundraiser = Campaign Start End How to Launch
  13. Tell Your Story and Be Creative How to Launch
  14. How to Launch Upload Content
  15. Images are Powerful… How to Launch
  16. Fundraisers with videos typically earn 4X more! …Videos Even More So How to Launch
  17. Website Widget Social Media Press Releases Promote Your Fundraiser How to Launch
  18. Build momentum, then branch out • Staff • Board of Directors • Key Influencers • Donors • Your Social Network • Volunteers • Friends Start With Your Inner Circle How to Launch
  19. Ask Clearly Tie to Direct Impact “$10 provides 500 liters of clean drinking water to refugees in Somalia.” “ ” Don’t Be Afraid to Ask How to Launch
  20. Using Social Media
  21. • Editorial Calendar • Facebook < 3 / Day • Twitter 1+ / Day • P2P Asks Are Key • Seed the Tip Jar Using Social Media Plan for Success
  22. • Mornings: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Nights: 9:30 – 11PM •Weekends vs. Wednesdays! Active Social Media Times Using Social Media
  23. • ? Vs. . • Media: Photos, Vids • Tag Everyone! • Emoticons Rock! :) • URLs: Less Vs. More • Respond, Recognize & Retweet ROI = Realization of Influence Using Social Media
  24. =$18 Share & Ask for Shares Using Social Media
  25. Think 50/50 Using Social Media
  26. The Ask: 5 Minutes/Week Form a Social Media Marketing Committee Using Social Media
  27. CELEBRATE! Thank Your Donors
  28. • Announce when milestones are met • Send “thank you” notes • Show donors their impact Thank Your Donors Stay In Touch
  29. Thank You! Darian@SM4NP.org Twitter: @dheyman Lesley@Razoo.com Twitter: @LesleyMansford
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