The document summarizes tips for leveraging blogs to increase search engine visibility. It provides strategies for creating compelling blog content that will attract readers and links from other sites. The key recommendations are to 1) create enough blog content on a regular basis, 2) write both evergreen and cutting-edge content that educates readers, and 3) include clear calls-to-action in blog posts to drive leads and site traffic. Metrics from various companies demonstrate increased leads and search traffic when implementing best practices for content creation and promotion.

1. Online Marketing Summit Atlanta | July 14, 2010 How to Leverage Blogs to Increase Your Search Engine Visibility Kipp BodnarInbound Marketing ManagerHubSpot @kbodnar32 1

2. 20%

3. 80 Million Searches Per Day Are New Source: Wikipedia

5. “Links are the Currency of the Social Web”

7. Create Enough Blog Content 7 Impact of Blog Size* on Monthly Leads This group does no better than customers without blogs Median Monthly Leads # of Blog Articles Ranges** Sample size: 762 customers. *Based on Blog articles available at the beginning of the month over a 3 month period (12/1/09 – 2/1/10) **Each range includes article data for approximately 25% of customers.

8. 3 Rules For Compelling Content Image Credit: Ana Santos

9. Create Content People Aren’t Looking For Yet Photo Credit: Dawn

10. Perfection Is Failure Photo Credit: Tastybit

11. Pick A Side Photo Credit: a4gpa

12. Make 95% of Your Content Free Photo Credit: tsmall

13. Use 5% of Your Best Content To Drive Leads Photo Credit: Kelly Sue

14. Guide Users With Content and Call To Actions Photo Credit: extranoise

15. 3 Characteristics of a Great Business Blog 7/13/10 15

16. 7/13/10 16 Think Like The Best Trade Magazine In Your Industry Photo Credit: TiagøRibeiro

17. 7/13/10 17 A Blog MUST Be Part Of Your Business Website

18. 7/13/10 18 Get The Entire Organization Involved Photo Credit: batmoo

19. 7/13/10 19 Blogging and Search

20. 7/13/10 20 Write Guest Posts To Build Links

21. 7/13/10 21 Blog About Long-Tail Keywords

22. 7/13/10 22 Websitegrader.com To Optimize On Page SEO

23. 7/13/10 23 Generating Blog Leads

24. Become Vertically Integrated Publisher You are a vertically integrated publisher

25. Leads Tripled When CTA Added To Posts 25

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29. Give Calls-To-Action Context

30. Understand Lead and Traffic Segmentation

31. Segment Your Social Sources Conversion Rates

32. 7/13/10 32 Final Thought

33. Would You Read It? Photo Credit: moriza

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