Learn about some helpful tools to expand your sales funnel and generate new business. Check out this list of 10 ad agency new business tools.

2. Making connections with the right people
is the key to being successful at new
business.

3. …but charm and a go-getter attitude will only
get you so far.

4. Creating a new business pipeline that
consistently delivers qualified leads and new
clients requires momentum, focus, and
strategy.

5. This isn’t easy.

6. But there are steps you can take to make
it manageable and even successful.

7. First, you should determine how
many leads you need to fill your
pipeline to win the amount of new
business to meet your goals.

8. Relationships, networks, and referrals are the way
you’ve always generated new business.

9. Relationships, networks, and referrals are the way
you’ve always generated new business.
(this doesn’t have to change)

10. But if you want to attract new types of clients,

11. But if you want to attract new types of clients,
larger accounts,

12. But if you want to attract new types of clients,
larger accounts,
more clients,

13. But if you want to attract new types of clients,
larger accounts,
more clients,
or more profitable work,

14. But if you want to attract new types of clients,
larger accounts,
more clients,
or more profitable work,
you need to adjust your approach.

15. This starts with building a sales
funnel and determining
key metrics.

16. Once you identify how many clients or how
much revenue you need to generate in new
business, you can back your way up to the top
of your funnel and determine how many
prospects you need to contact in the next year.

17. To find these prospects, gather intel, and
make your job a bit less hectic, we’ve put
together a list of 10 helpful ad agency new
business tools.

19. Relationship Science is a relationship mapping tool
that shows how a company, place, or list is
connected to another entity – with the end goal of
seeing who can provide you with an introduction.

20. The List helps new business professionals
find the right decision-maker at a brand, and
discover key information about the
company’s media spend and agency
relationship history.

21. Mirren provides resources and education for
new business professionals to help them pitch,
prospect, and grow their agency.

22. RSW/US is an outsourced business
development company. Its team helps
agencies build target lists and implement
sales processes.

23. GageIn’s tool allows you to build company
lists – either manually or by importing file –
and provides users with social, news, and
competitive information on those companies.

24. RFPalooza provides access to RFPs. Those
that have a closing date more than one week
away shown to premium members.

25. Created by AAR Partners agency search
consultancy, Access Confidential provides
executive profiles, key company information,
and a sampling of creative work from the
brand.

26. AdDataExpress is a list building tool for
finding key contact information at brands.
You can target by the industry, vertical, and
by if the brand is doing their work in-house.

27. Created by HubSpot, Sidekick is an email tool
for new business professionals that lets you see
who has opened your emails, schedule
messages, and view information such as
professional history, social profiles, and mutual
contacts from your email client.

28. Mintel is a leading source for market
intelligence and consumer data. The company
provides competitive analysis, product
development and innovation research, industry-
specific reports, and much more.

29. Stay up-to-date on agency
news, tips, and tricks.
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