Money, Marketing, and Management with the HubSpot Founders
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The co-founders of HubSpot on the lessons they learned about money (funding), marketing, and management as the built the company to 120 employees and 2,000 customers in less than 3 years.
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Money, Marketing, and Management with the HubSpot Founders
- 1. Money, Marketing and Management d Brian Halligan Dharmesh Shah Dh h Sh h Founders, HubSpot
- 2. Marketing software for SMB $33 illi ( ) in funding $ million(!) i f di 110 employees (14 from MIT)
- 4. 22,000+ RSS subscribers 120,000 community members , y 4th largest LinkedIn group
- 5. 1. The Idea 2. People 3. Money 4. 4 Management 5. 5 Marketing
- 6. 1. The Idea
- 9. Don’t burn time on business plans.
- 10. The startup journey is long and windy. l d i d
- 11. Outbound Marketing Write a blog, g, not a business b i plan. plan
- 12. Stealth mode is f fighter jets, i for fi h j not startups startups.
- 13. Outbound Marketing 2. 2 People
- 16. Convince C i really smart people to do irrational things. things
- 17. age 17
- 18. Outbound Marketing 3. Money
- 19. #1 Priority: Don’t run Slide 19 of out of cash!
- 20. The Th magic of convertible d b i f ibl debt
- 24. Outbound Marketing 4. Management
- 25. Don’t wear rose-colored glasses. ’ l d l
- 26. In God We Trust. T t All others bring data.
- 29. Old New • P Pyramid Org Chart id O Ch • Fl O Flat Org • Open Door Policy • No Door Policy • Vacation Policies • We Trust You • Command‐And‐Control Command And Control • Agile Scrum Agile Scrum • Knowledge Is Power • Transparency • S i t d Scripted • A th ti Authentic • Business Casual • Up To You
- 30. Outbound Marketing 5. Marketing
- 32. Outbound Marketing Is Dead 800-555-1234 800 555 1234 Annoying Salesperson
- 33. The Next 50 Years
- 35. • Page 35
- 36. Make marketing about g b Outbound Marketing creativity not cash. vs. vs
- 37. Build a moat around your business.
- 38. Further Reading
- 39. Inbound Marketing: Get Found using Google, Social Media and Blogs Top 10 Marketing Book on Amazon InboundBook.com