Medical Software company, Valant Medical Solutions, uses HubSpot to eliminate its reliance on paid advertising and grow its organic traffic. In five months, the company increased its leads pool from 4 leads in September to +130 in January.

1. Valant Medical Solutions!
Case study!

2. Valant Medical Solutions
KEY
RESULTS
• Increased lead pool by
3150% from 4 leads in Sept.
to more than 130 in Jan.
• Doubled organic traffic and
increased its conversion rate.
• Eliminated paid search ads.
ABOUT:
Valant
Medical
Solutions
is
a
medical
software
company
that
provides
psychiatrists
and
other
mental
health
professionals
with
a
web-­‐based
electronic
medical
record
(EMR).

3. Valant Medical Solutions
Challenge:
Chaotic Records and Reliance on Paid Search
Before Valant started with HubSpot, the company had a hard time tracking and
keeping records of its marketing initiatives. Soraya explained that they were keeping
multiple spreadsheets of keywords and progress. Valant also faced an uncomfortable
reliance on PPC ads.
Solution:
Integrated Optimization & Measurement Tools
The HubSpot software enabled Valant to create integrated reports of different
marketing channels and the progress they were making. Tracking and measurement
tools, such as the Sources graph, the Keyword tracking and the Competitors tool,
helped the company keep track of individual traffic sources. As Soraya said, “HubSpot
is a way for us to do everything together, and HubSpot does the calculations for us.”

4. Valant Medical Solutions
Solution:
Lead Intelligence Captures Targeted Traffic
Valant also broke its reliance on paid search by expanding organic traffic and
capturing targeted leads with HubSpot’s lead intelligence. Landing pages and lead
nurturing helped the company design distinct strategies for specific types of leads.
Soraya incorporates email marketing to the current lead base and, thus, reengages
with interested people. “We can see that the lead is back in the interest pool,” she
said. Unsurprisingly, Valant’s email marketing reached the highest conversion rate
from all different initiatives.

5. Valant Medical Solutions
Results:
Enhanced Lead Nurturing
Valant’s successful use of lead nurturing helped the company increase its lead pool to the
hundreds in the last three months. The lead base increased by 3150% from four leads in
September to more than 130 in January.

6. Valant Medical Solutions
Results:
Organic Traffic Reduced PPC Spending
Conversion rate for organic search skyrocketed and enabled the company to focus on
long-term marketing strategies rather than depend on short-term paid search. “We have
eliminated ad words from the mix,” Soraya said.

7. More about Valant Medical Solutions:!
www.ValantMed.com!
Sign up for a HubSpot demo:!
www.HubSpot.com/demo!