Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Social Media ROI



Twitter.com/bhalligan
Marketers Doing Marketing
People Blocking Marketing




Can Spam Act Signed into Law
People Don’t Need Marketing
Tangible ROI -- Trending
Tangible ROI Tracking




      Distribution of October Referrals to HubSpot.com
Tangible ROI Tracking
   Visitors


    Prospects

        Leads

          Opps

              Cust
Intangible ROI – “Reach”
                                              7,000 Blog Subscribers
  90,000 Opt-In Emails




 ...
Intangible ROI – “Brand”
Brand Mentions    Meme Mentions
(i.e HubSpot)    (i.e. Inbound Marketing)
Intangible ROI – Engagement
 30 sources / 4 people
 Fast conversations
 Prior To “Sales” call
Thank you………………..twitter.com/bhalligan
Measuring Social Media ROI
Upcoming SlideShare
Loading in …5
×

24

Share

Download to read offline

Measuring Social Media ROI

Download to read offline

Brian Halligan's slides for Social Media Breakfast 10 on 11/12/08.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Measuring Social Media ROI

  1. 1. Social Media ROI Twitter.com/bhalligan
  2. 2. Marketers Doing Marketing
  3. 3. People Blocking Marketing Can Spam Act Signed into Law
  4. 4. People Don’t Need Marketing
  5. 5. Tangible ROI -- Trending
  6. 6. Tangible ROI Tracking Distribution of October Referrals to HubSpot.com
  7. 7. Tangible ROI Tracking Visitors Prospects Leads Opps Cust
  8. 8. Intangible ROI – “Reach” 7,000 Blog Subscribers 90,000 Opt-In Emails 500,000 Reports Top 100 100,000 Reports Marketing Blog 1,500 Members ProMarketers 13,000 Members ProMarketers 11,000 Followers @Grader 30,000 Reports 1,200 Followers @HubSpot
  9. 9. Intangible ROI – “Brand” Brand Mentions Meme Mentions (i.e HubSpot) (i.e. Inbound Marketing)
  10. 10. Intangible ROI – Engagement 30 sources / 4 people Fast conversations Prior To “Sales” call
  11. 11. Thank you………………..twitter.com/bhalligan
  • MuhammadYasir384

    Jan. 22, 2021
  • MrtaBylow

    Mar. 25, 2019
  • AlexThorne8

    May. 1, 2017
  • ritche89

    Apr. 4, 2012
  • amonino

    Feb. 4, 2011
  • jrunesp

    Jul. 27, 2010
  • Rojovillegas

    Mar. 16, 2010
  • neviob

    Oct. 25, 2009
  • SocialCommerceToday

    Oct. 7, 2009
  • virtuallinda

    Jun. 8, 2009
  • brandoNRG

    Jun. 8, 2009
  • rafizeldi

    May. 20, 2009
  • janschlendri

    May. 4, 2009
  • jeffmarmins

    Apr. 5, 2009
  • numnum

    Mar. 22, 2009
  • KarynCooks

    Jan. 16, 2009
  • Dhushara

    Jan. 11, 2009
  • AmySampleWard

    Jan. 11, 2009
  • adcentered

    Jan. 5, 2009
  • 123socialmedia

    Jan. 1, 2009

Brian Halligan's slides for Social Media Breakfast 10 on 11/12/08.

Views

Total views

4,807

On Slideshare

0

From embeds

0

Number of embeds

154

Actions

Downloads

339

Shares

0

Comments

0

Likes

24

×