Flexible Foam Company MDI dropped PPC and focused on organic search with HubSpot. The company now saves time capturing more targeted traffic and high-quality leads.

1. MDI Products !
Case study!

2. MDI Products !
KEY
RESULTS
• Saved about $5,000 annually
from PPC
• Reached an average
conversion rate of 10% for
landing pages
• Grew organic traffic by 50%
in 5 months
• Increased social media
following to nearly 1000 people
ABOUT:
MDI
Products
is
a
/lexible
foam
company,
specializing
in
injection
molded-­‐soft
and
/lexible
foam
products.

3. MDI Products !
Challenge:
Unqualified Traffic and Inability to Capture Leads
Before HubSpot, MDI had no way of capturing information from incoming leads. “Unless
we questioned the people who contacted us we would never be sure how we had
captured that lead,” said MDI’s Nancy Grossbart. This approach was time-consuming
and ineffective as the leads could often end up being a bad fit for the company.

4. MDI Products !
Solution:
Target Landing Pages and
Comprehensive Marketing Reports
HubSpot’s landing pages helped MDI develop channels to attract targeted
audiences and eliminate unqualified traffic. “We saw results almost immediately,”
Nancy said. “As soon as we installed the first landing page, we started capturing
leads,” she added. In this way, the landing pages instantly became part of MDI’s
marketing approach—Nancy would pass the lead information directly to the sales
team, which could, in turn, follow up.
HubSpot’s marketing reports are another part of the software Nancy likes to use. “I
review them every day. I can see how we are doing, what is working, what is not
working, and it just makes my job a lot easier,” she explained.

5. MDI Products !
Results:
Drop in Paid Search and
Growth in Organic Traffic
As a result from working with HubSpot, MDI improved its message and dropped paid
search. The company has now focused on attracting traffic organically and has grown
its organic visits from 270 to over 400 in five months.

6. MDI Products !
Results:
Savings on Time and Resources
No doubt, MDI has seen greatest
improvement in savings of time
and resources. “By not doing
pay-per-click we are probably
saving about $5,000 a year,”
Nancy said. In this way, MDI has
also saved a lot of time because,
as Nancy said, a single lead can
cost a marketer about an hour of
emailing and following up.
Photo credit: ToniVC

7. MDI Products !
Results:
Expansion of Social Media Engagement
The time MDI saves from reviewing unqualified leads can now be reinvested in
refining landing pages and engaging people on social media. The company has
expanded its reach to nearly 1000 people on Twitter and Facebook.

8. More about MDI Products:!
www.MDIProducts.com!
Sign up for a HubSpot demo:!
www.HubSpot.com/demo!