Massage School Stops Buying Leads by Leveraging HubSpot
1. Customer Case Study:
Massage School Stops Buying!
Leads by Leveraging HubSpot
About Lauterstein-Conway
Massage School
Founded in 1989, the Lauterstein-Conway Massage School is a
Texas massage therapy school that offers bodywork training
programs.
Marketing director Jennifer Shaw used HubSpot to break the
school's dependence on online directories and turn the
company's own site into a lead generation machine.
Results:
Website Is Lead Generation Machine
• Doubled traffic in one year
• Attracted nearly 2k leads in last 6 months
• Convert 25% of visitors on landing pages
• Saved $35k from marketing budget
Challenge:
Dependence on Online Directories &
No Control Over Site
Prior to HubSpot, the Lauterstein-Conway Massage School relied on two external
sources for leads: Natural Healers and Collegebound. Despite the relatively high $40
cost per lead from these two directories, lead quality was poor, resulting in low
conversion and sales.“
Jenniferʼs second challenge was lack of control over the school's website. The
Lauterstein-Conway Massage School used a contractor for website changes, so
updates to the site were difficult to execute and took a long time. “It is critical for me to
be able to get online and do the stuff I need to do with minimum HTML coding,” said
Jennifer, emphasizing the need for site functionality and accessibility."
2. Sales Training Company Reduces
Cost Per Lead with HubSpot
Solution:
Easy Control over Landing Page
Creation & Blogging
Among Jenniferʼs favorite inbound marketing tools are HubSpotʼs Landing Pages.
She has built more than 40 pages that introduce compelling marketing offers and
successfully capture leads. “
Similarly, the blog has become a powerful inbound marketing weapon for the school.
Jennifer uses it as a showcase for various marketing content, thus optimizing her
site for a range of long-tail keyword combinations.“
Above all, HubSpotʼs software has given Jennifer full control over the site. “I can
jump online and edit the content, post an event, write a blog article and send it to
Facebook—and have it all over the website without having to call a website
designer,” she said.
Our website has taken over
the role of lead generation.
The average HubSpot customer gets 4.2x more leads after 5 months of active
use of HubSpot. To find out what type of increases in leads a company with your
current lead volume could expect, check out HubSpot’s ROI study at
www.hubspot.com/roi.
HubSpot’s integrated marketing software gives you all the tools to implement a
successful online marketing strategy from increasing the top of your funnel
through conversion, sales alignment and analytics. To learn more, check out
HubSpot’s free trial or request a customized demonstration.