4. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
The email
we sent
looked like
this.
5. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
It included a
nice piece of
content.
6. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
It included a
nice piece of
content.
It included a
request to
connect.
7. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
Then it
stopped
working.
8. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
Maybe it was the
generic opening.
9. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
Or the
assumption the
prospect has a
horrible website.
Maybe it was the
generic opening.
10. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
Or the
assumption the
prospect has a
horrible website.
Maybe it was the
generic opening.
Or putting all the
work on the
prospect to find
a time to chat.
14. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
We tried
personalizing
the opener.
Hi Sara,
15. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment. When
would be a good time to walk through your site?
Let me know what works best.
John
That
didn’t
work.
Hi Sara,
16. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment.
When would be a good time to walk through your site?
Let me know what works best.
John
Then we
tried
customizing
the time.
Would you be able to talk at 2 PM Wednesday?
17. Hi there,
Do you remember FAQ sections on websites? Occasionally you still
do, but for the most part they’ve disappeared.
That’s because a website’s job is to answer a researcher or prospect's
question. If you set up your website to answer your prospect's
questions, you’ll increase sales. Check out this New York Times article
on why.
We offer a complimentary Website Content Assessment.
When would be a good time to walk through your site?
Let me know what works best.
John
Would you be able to talk at 2 PM Wednesday?
Still
didn’t
work.
Would you be able to talk at 2 PM Wednesday?
22. www.getsidekick.com
And now we
don’t want to.
x “Personalized” with a first name
isn’t enough.
x “Personalized” with a company
name isn’t enough.
23. www.getsidekick.com
And now we
don’t want to.
x “Personalized” with a first name
isn’t enough.
x “Personalized” with a company
name isn’t enough.
x Any one-word adjustment to an
email is not enough.
27. [First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understanding of social business. Do
you see social business working being effective in B2C?
I had a few ideas on how it could work in B2C that are related to your
recent book (which I read). I help B2C SMBs use the internet to bring
their business to the national market.
What’s the easiest way to get 10 minutes on your calendar Thursday
to share how our market expertise can be mutually beneficial?
Best,
John
So now we
send an
email like
this – one
at a time.
28. [First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understanding of social business. Do
you see social business working being effective in B2C?
I had a few ideas on how it could work in B2C that are related to your
recent book (which I read). I help B2C SMBs use the internet to bring
their business to the national market.
What’s the easiest way to get 10 minutes on your calendar Thursday
to share how our market expertise can be mutually beneficial?
Best,
John
Opens with
custom event
in prospect’s
life.
29. [First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understanding of social business. Do
you see social business working being effective in B2C?
I had a few ideas on how it could work in B2C that are related to your
recent book (which I read). I help B2C SMBs use the internet to bring
their business to the national market.
What’s the easiest way to get 10 minutes on your calendar Thursday
to share how our market expertise can be mutually beneficial?
Best,
John
Opens with
custom event
in prospect’s
life.
Connects their
expertise with
our own.
30. [First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understanding of social business. Do
you see social business working being effective in B2C?
I had a few ideas on how it could work in B2C that are related to your
recent book (which I read). I help B2C SMBs use the internet to bring
their business to the national market.
What’s the easiest way to get 10 minutes on your calendar Thursday
to share how our market expertise can be mutually beneficial?
Best,
John
Opens with
custom event
in prospect’s
life.
Connects their
expertise with
our own.
Provides a
specific
timeframe to
chat.
32. Next we
began
tracking
these
emails.
[First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understanding of social business. Do
you see social business working being effective in B2C?
I had a few ideas on how it could work in B2C that are related to your
recent book (which I read). I help B2C SMBs use the internet to bring
their business to the national market.
What’s the easiest way to get 10 minutes on your calendar Thursday
to share how our market expertise can be mutually beneficial?
Best,
John
33. And watching
which ones got
opened.
[First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understanding of social business. Do
you see social business working being effective in B2C?
I had a few ideas on how it could work in B2C that are related to your
recent book (which I read). I help B2C SMBs use the internet to bring
their business to the national market.
What’s the easiest way to get 10 minutes on your calendar Thursday to
share how our market expertise can be mutually beneficial?
Best,
John
34. [First Name],
You did an excellent job speaking at the recent 21st Century B2B
Culture event - you have great understanding of social business. Do
you see social business working being effective in B2C?
I had a few ideas on how it could work in B2C that are related to your
recent book (which I read). I help B2C SMBs use the internet to bring
their business to the national market.
What’s the easiest way to get 10 minutes on your calendar Thursday to
share how our market expertise can be mutually beneficial?
Best,
John
Try tracking emails for free here
And watching
which ones got
opened.
40. www.getsidekick.com
Sidekick is a free tool that shows who has opened and
clicked your emails. These notifications can be received
instantly on desktop or mobile – so you know which
prospecting emails are performing best.
Click to use for free today.
Sidekick can
help you see
what works.