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But that was before ! she realized how much ! more targeted ! & cost-effective ! her efforts would be ! if she focused less ! on getting in front ! of customers & more ! on getting found " online.!6 HTTP://HUBSPOT.COM/MTW
So Jenna decided to transform ! her marketing from mostly outbound ! to mostly inbound—which meant ! focusing more on blogging, ! search engine optimization, ! & social media.!7 HTTP://HUBSPOT.COM/MTW
That’s a real marketing " transformation.11 HTTP://HUBSPOT.COM/MTW
“ Last week I spoke with a customer ! who found us through our blog, ! became a subscriber ! & was sharing our website information with others" BEFORE placing her ﬁrst order. ! If I had to choose one word to describe ! the effects of inbound marketing ! it would be: ! GROWTH.” JENNA WHITE, MARKETING DIRECTOR LAUREN’S HOPE1212
FACT: 57% of businesses have ! acquired a customer ! through their ! company blog.13 SOURCE: HUBSPOT, 2011
67% o f B2B and 4 have 1% o comp acqu f B2C c anies ired ompa ! throu a custo nies gh Fa mer cebo ! ok.14 SOURCE: HUBSPOT, 2011
7 o 0% ! arch users ! t paid. f the links serganic—no cl ick on are o15 SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007
IT’S TIME TO TRANSF RM YOUR MARKETING.16 HTTP://HUBSPOT.COM/MTW